the future of broadband: telemedia, futurist gerd leonhard
Post on 17-Oct-2014
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Transformational Technologies and
Creating new demand for ICT services- The Future of Broadband and ICT -
Gerd Leonhard Futurist (Media & Communications)
CEO of The Futures Agency Author & Think-Tank Leader
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TeleMediaTelecom � Media Convergence
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This year’s biggest driver...?
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Source: Monty.de
Social Networks = CableTV without the Cable
Broadcast « » Broadband
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The future is already here...
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Real Digital Natives
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The Networked Society
Broadband Culture
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Drivers of Broadband
ContentData ControlEcosystems
EqualityMobile
Open StandardsSustainability
BalanceInnovation
Interdependence
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Content
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People of the Cloud ...will expect a lot more than mere ‘distribution’
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TV you can read, Newspapers you can watch
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Whatever can go digital... will go digital
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Useless without content - and...
!
Useless without connectivity
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Image via Flickr.com/rubicon
Sharing is and will remain a key driver
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Piracy: failed business models + faster networks + cheaper devices
CEO of MacMillan UK, April 2011, via PaidContent.org
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Content 2.0: Access not Copy
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Rebirth of the content business
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ETA: 3 years
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Source: thecarbonara blog
Masses of Niches
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More and more ‘real’ content ‘over the top’
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The problem is not the ‘pay’ - it’s the wall!
Source:
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A new standard in a hyper-connected economy:
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Data& Control
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“Minority Report” is becoming reality
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Standards
Transparency
Trust Guarantees
The Commons
Interoperability
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...this cannot all be about commercial gains...
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Who decides...?
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A very important trend...
☟
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Ecosystems
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The Future: ‘Inter-Connected Business Models’
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Not value chains but value cycles (*Umair Haque)Not value chains but value cycles (*Umair Haque)
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A new ICT | Media | Advertising
Ecosystem
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Content (Creators, Publishers, Distributors) Advertisers
Telcos & Opera-
torsDevice Makers
Search & Techi.e. Media 2.0
TeleMedia Futures: a new ECOsystem
Social Networks
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source: flickr.com/sameli
Legal, easy and affordable availability of content is a major factor in broadband uptake (and society!)
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Telemedia Futures:
source: flickr.com/sameli
OTT Bundled Masses of Niches
Going DirectFreemium Standardized Licenses
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Equality
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Mobile
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Dramatically increased importance of Mobile Broadband
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OpenStandards
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Source: ARS
Obsession with Control inevitably leads to decline
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One to many Many to Many
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“The people formerly known as consumers”
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Open Technologies
Open Licenses
Open Policies
Open Business Models
Ultra-fast Broadband
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Not sustainable
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Good luck. Protection breaks the EcoSystem
Welcome to the new worldview: ECOsystems
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Urgent: Copy(Usage)-Right for a digital ecosystem
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Sustainability
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Balance
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A slew of new, unprecedent ‘digital society challenges’
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And considerable confusion
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Innovation
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Complete Reboot of Education and Learning
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Interdependence
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Source: Monty Metzger Monty.de
A Serious Paradigm ChallengeSource: Tiffany Shlain: ‘Connected - The Movie’
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Hyper-Competition ➲ Hyper-Collaboration
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Summary
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(Kindle)
Gerd.fm/freepdfs