the future is web 3.0: social commerce
TRANSCRIPT
The Future isSocial Commerce
Web 3.0Presented by
Web 1.0 – Desktop Commerce
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“Build it and they will come.”1994-2004
Static WebsitesPizza Hut’s First Website
Web 2.0 – Social Media
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Pin it. Share it. Like it.2004-2014
Social Media as a Marketing Channel
Web 3.0 – Social Commerce
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2014 – Today
• Facebook & Ticketmaster
• ALS Ice Bucket Challenge
• Buy Button• Twitter, Pinterest,
Web 3.0 – Our Definition
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SocialViral MobileSimple
Modern Examples
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Instagram / Facebook Social Commerce
Purchases via Comments
Shopify Integration
Modern Examples
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Payments Via Hashtags
In-Stream Transaction
Secure. Viral. Mobile Friendly
No-Click Checkout
“Cool Factor”
Modern Examples
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Video Checkout
Maximize EngagementIn-stream purchaseReduce clicksIncrease conversionsUse any existing videoMake transactions viral
Modern Examples
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PayPal 2.0Split PaymentsPCI SecureComplete SolutionZero Integration