The future is nowmobile applications, QR codes, location based apps and augmented reality.

Amber Case // case@geoloqi.com // http://geoloqi.com //

Pop Tech MarketingFebruary 24th, 2010

I. QR CodesII. AR Codes III. A short history of the future IV. Location based applications

I. QR Codes

Mobile boardingpasses

QR Code Tombstones in Japan

QR Code book downloads

Custom QR Codes

HTTP://DELIVR.COM

Custom QR Codes

CREDIT: WARBASSE

Voting through QR

Voting through QR

QR Codes for Real Estate

Drawbacks of QR codes

• Limited form factors

• Not available from everyone’s phones

• Load time required makes them hard to use

II. AR Codes

Augmented reality for desktop

• Limited to one place

• User must have a webcam

• Often requires software install to use

Source: MINI Cabrio AR Campaignhttp://technabob.com/blog/2008/12/17/mini-augmented-reality-ads-hit-newstands

Mobile Augmented Reality

• Can be used anywhere with a network signal

• Requires app download

• Sometimes requires excessive loading time

• Usually available on more advanced smart phones

Source: Yelp’s Monocle

Digitaltape measure

Mobile Augmented Reality

• Can be used anywhere with a network signal

• Requires app download

• Sometimes requires excessive loading time

• Usually available on more advanced smart phones

Sources: Left: Yelp’s Monocle, Right: Layar

3Dar and Spotmetrix

3Dar and Spotmetrix

Custom fiducial markers

Problems with augmented reality

Source: Tim Sears – Robotvision for Android

Heads up displays

III. A short history of the future

Self-Portrait of Steve Mann with Wearable Computing Apparatus 1981.

Remember The MilkContextual Notification Systems

Virtual Post-It Notes with Image Processing in 1995.

Diminished Reality

• Adding your own layer onto reality

• Replacing public messages with your own

Evolution of Technology• Over time computing technology gets lighter

and lighter

• Components become almost invisible

Steve Mann Today • Extremely lightweight equipment

• Everyone will have this in their pocket

Functional Location-Based Reminder Applications - 2006

IV. Location

The location market.

Location-Based Apps Growing in Smart Phones and Beyond

• A surge in application storefronts and engagement by users of mobile apps.

• Opportunity for advertisers and mobile app publishers.

• A 2010 Juniper research suggests that location-based mobile apps and services could take in over $12.5 billion by 2014.

Current Market

Only 4% of online adults use location-based applications.

Location-based services market ready for takeoff• Technology is affordable and

increasingly ubiquitous

• Very interesting space for investors

• Advertisers ready to embrace the technology

• Marketplace and storefronts are fully developed

• Current apps have high visibility and engagement

Location is just beginning to be feasible.

• Timing• Hardware• Affordability

The smartphone market.

Up from 1 in 10 from summer 2008.

Source: Nielsen Research

1 in 2 Americans will have a Smartphone by

Christmas 2011.

Location based platforms and non-visual augmented reality

Source: Open Street Map year of edits 2008

Relevant information should be pushed to users, instead of having to seek it out.

Reality isn’t always fun

Reality isn’t always fast

Reality is +5 points!

Reality is 5 stars!

Accelerated Rewards

Merging of Analog and Virtual

Level Ups

+1 Friend+1 Follower

Autosubscribing Geo-local RSS feeds

Notifications when you enter a quadrant of Portland

Reality should unfold like a videogame.

You Schedule a Meeting

You say 3pm.

You think he’ll show up precisely at 3.

Uncertainty Ensues

15 minutes before, you start getting anxious.

He could show up any time between now and 3:30!

Co-location Negotiation

• Echolocated messages sent over and over again.

• Dangerous while driving

these redundant messages can be

eliminated if you know where someone is.

Proximal Notification

Real-Time Location

AutomaticCheck-ins

GeonotesLocation-Based Reminders

Location-Based Campaigns

If done intelligently, relevant information sent to users.

Flickr: awnisALAN

AutomaticCheck-ins

Automatically check a user into a location and provide content based on that location.

According to Search Engines:

33% of queries of smart phones are about where I am (thanks Dan!)

Relevant information can be pre-queried and pushed to the user based on location.

Trigger-Based Campaigns

Set triggers based on an action the user has taken.

More advanced uses

When you check in to your house, your lights turn on!

When you leave the house, your lights turn off!

The interface disappears

• Actions are Reduced• Queries are Eliminated

your phone becomes a remote control for

reality.

Don’t Eat That!

• Made at the Code for America Hackathon

• Sends users notifications of local events based on their current location.

HearNear

Future ApplicationsAirport notifications

http://business.geoloqi.com/

Success in the LBS Market

Improving user experience and design is key

Just like mobile apps didn’t take off before Apple, location apps won’t take off until someone does it right

Provide trade-offs for users so they feel safe in providing information

The best technologyis invisible

It should get out of the way and connect people.

I. QR CodesII. AR Codes III. A short history of the future IV. Location-based applications

The futureis going to be awesome

See you there!

Thank you!

Presentation slides:slideshare.com/caseorganic

Amber Case // case@geoloqi.com // http://geoloqi.com //

Pop Tech MarketingMarch 8th, 2010