©2013 Enhancers

The future is here it is just not evenly

distributed

Peopleproof works

©2013 Enhancers

So, how to forecast?

©2013 Enhancers

Driverless car

Social issueRegulation for

driverless license

Collision avoidance

Self parking Drone

VehicleCar Subscription

Services

Electric infrastructure

Oilfreecar

Car Ownership in discussion

Internet model in automotive industry

Car convoy

Oilfreecar

KITTlike car

Enhanced drivers

Driverless racing car

Define a cone of uncertainty

TodayDigital Butler

©2013 Enhancers

Look for S-shaped change

time

change

underestimation of the future

overestimationof the future

Today

©2013 Enhancers

This seemed to be possible

©2013 Enhancers

This seems to be impossible

©2013 Enhancers

Look Back Twice as Far as You Look Forward

time

change

Today FuturePast

xmore than 2x

©2013 Enhancers

20 years old technology

©2013 Enhancers

Driverless vehicle

Grooved roads to guide (infrastructure)

Animal powered (Artificial intelligence embedded)

The driver could sleep during long trip

©2013 Enhancers

Spot discontinuity

Contradictions

Coincidences

Inversions

Oddities

©2013 Enhancers

Possible scenarios

Age of control

Age of interaction

Age of relationship

Driven Driverless

Car as utility

Car as enhancer

Connected car

Exoskeleton(Iron Man, Gundam)

The serving car(Alfred, Siri)

MMORPDriving(Gamification, Jobtainment)

©2013 Enhancers

©2013 Enhancers

What’s the point: Know what you intend to convey both narratively and emotionally. You should be able to describe the essence of the transformation of your character in one sentence and the tone of the story in a couple of words.

Be Authentic: Stories are more powerful when the include a little bit of you. Honest expression is stronger and more resonant than cliché.

Character-Driven: Characters are a great vehicle through which to express deep human needs and generate empathy and interest from your audience. Focus on the character.

Dramatic Action: Your story should have three components: Action, Conflict, and Transformation.

Action: What is the character trying to do?Conflict: What is in her way? What questions linger beneath the surface?Transformation: What is the big insight? How do the action and conflict resolve?

Details: “Behind all behavior lies emotion.” What details can you share about your character and their situation that will suggest the emotions that lie beneath?

Design Process is a Built In Story: Use what you’ve learned during the design process. Empathy maps well to character; Needs map to conflict; Insights and solutions map to transformation.

How to design a story