the future agent - multi-generational marketing in your agency

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The Future Agent Multi-Generational Marketing at Your Agency by Ryan Hanley, CIC

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Today's Independent Agencies are caught between two worlds when it comes to marketing and reaching customers, on the one hand, there is a growing demographic demographic of consumers who not only expect to do business online, but have never known life without the Internet. In the session, Ryan Hanley, one of leading experts on online marketing for independent agencies, will give you the tools for meeting the challenge of today's diverse marketplace.

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Page 1: The Future Agent - Multi-Generational Marketing in Your Agency

The Future Agent

Multi-Generational Marketing at Your Agency

by Ryan Hanley, CIC

Page 2: The Future Agent - Multi-Generational Marketing in Your Agency

I am Ryan Hanley

• Insurance Producer, CIC– The Murray Group

Insurance Servicers, Inc

• Creator/Editor – www.RyanHanley.com

• Author – The Social Tools Book

• Producer of– The Content Warfare

Podcast

Page 3: The Future Agent - Multi-Generational Marketing in Your Agency

Success Online is derived from your ability to

consistently deliver value and has nothing to do with

your technical knowledge of the Internet.

Page 4: The Future Agent - Multi-Generational Marketing in Your Agency

Multi-Generational Marketing in Your

Agency

Page 5: The Future Agent - Multi-Generational Marketing in Your Agency

The Connected Generation

communicates, builds relationships and makes buying decisions using

digital and social media.

Page 6: The Future Agent - Multi-Generational Marketing in Your Agency

Marketing to the Unconnected Generation

• Ask for Referrals• Network at Chamber Events• Drop-ins• Harass Family Members• Sponsor Charity Events• Yellow Pages• Billboards• Radio• Newspaper• Cold call

Page 7: The Future Agent - Multi-Generational Marketing in Your Agency

How do Insurance Agencies Market to

the Connected Generation?

Page 8: The Future Agent - Multi-Generational Marketing in Your Agency

Everyday I watch so many brilliant people with invaluable life and business experience come to the blogosphere and

approach it all as if they’re starting from scratch.

- Srinivas Rao

Page 9: The Future Agent - Multi-Generational Marketing in Your Agency

Success isn’t about YOU. It’s a derivative of being all about everyone else...

Page 10: The Future Agent - Multi-Generational Marketing in Your Agency

Today you deliver value, Tomorrow you build a

relationship.

Page 11: The Future Agent - Multi-Generational Marketing in Your Agency

Digital and Social Marketing Strategies Reverse the Flow of Value

from Provider to Consumer

Page 12: The Future Agent - Multi-Generational Marketing in Your Agency

Blogging, Social Media and the Internet are just tools to build relationships and

communicate the same way we always have

Page 13: The Future Agent - Multi-Generational Marketing in Your Agency

We are no longer the Gatekeepers of

Insurance Expertise

Page 14: The Future Agent - Multi-Generational Marketing in Your Agency

“If you could only have one insurance question answered what would it be?”

Page 15: The Future Agent - Multi-Generational Marketing in Your Agency

My SEO Experiment

• Answer 100 Questions– By video– Two minutes of less– Post on YouTube

• Create a corresponding blog post– Embed YouTube video in the blog post

• Post link directly in Facebook• Post link directly in Google+• Post link directly in LinkedIN

– and Relevant Groups• Put links to post in email newsletter

Page 16: The Future Agent - Multi-Generational Marketing in Your Agency
Page 17: The Future Agent - Multi-Generational Marketing in Your Agency

Adding video gives visitors a quick easy way to connect on a personal level

Page 18: The Future Agent - Multi-Generational Marketing in Your Agency

ACTION ITEM #3

Page 19: The Future Agent - Multi-Generational Marketing in Your Agency

Google+

Page 20: The Future Agent - Multi-Generational Marketing in Your Agency

Lots of Action Lots of Traffic

Page 21: The Future Agent - Multi-Generational Marketing in Your Agency

$200 a Hour

Page 22: The Future Agent - Multi-Generational Marketing in Your Agency

“There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part

that’s hard. What’s hard is sitting down to write.”

- Steven Pressfield, The War of Art

Page 23: The Future Agent - Multi-Generational Marketing in Your Agency

The Resistance

Resistance is the equal and opposite force to starting.

• Resistance is what keeps us from integrating content marketing into our Agency.

• Resistance is what whispers in our ear that no one cares about our blog.

• Resistance is why we don’t update our profile pictures.

• Resistance is why we “Work only on referrals…”

Page 24: The Future Agent - Multi-Generational Marketing in Your Agency

Create content that is remarkable, that is enjoyable to consume, and that lets the

reader know exactly what you want them to do next.

- Copyblogger

Page 25: The Future Agent - Multi-Generational Marketing in Your Agency

Digital and Social Marketing Strategies Reverse the Flow of

Value from Provider to Consumer

Page 26: The Future Agent - Multi-Generational Marketing in Your Agency

The Future Agent

• Utilizes mobile technology to maximize time on essential growth activities: Creating Value, Building Relationships and Selling Insurance.

• Leverages the power of social media and content marketing to build brand reach and consistently deliver value to prospects and clients.

• Is a professional content creator

Page 27: The Future Agent - Multi-Generational Marketing in Your Agency

“If you could only have one insurance question answered what would it be?”

Page 28: The Future Agent - Multi-Generational Marketing in Your Agency

Questions?

Page 29: The Future Agent - Multi-Generational Marketing in Your Agency

Thank You• Ryan Hanley– Twitter: @RyanHanley_Com– Web: www.RyanHanley.com– Email: [email protected]

• The GROW Program: www.GrowProgram.com

I wish you all Success in your Online Marketing!