the future agent - multi-generational marketing in your agency
DESCRIPTION
Today's Independent Agencies are caught between two worlds when it comes to marketing and reaching customers, on the one hand, there is a growing demographic demographic of consumers who not only expect to do business online, but have never known life without the Internet. In the session, Ryan Hanley, one of leading experts on online marketing for independent agencies, will give you the tools for meeting the challenge of today's diverse marketplace.TRANSCRIPT
The Future Agent
Multi-Generational Marketing at Your Agency
by Ryan Hanley, CIC
I am Ryan Hanley
• Insurance Producer, CIC– The Murray Group
Insurance Servicers, Inc
• Creator/Editor – www.RyanHanley.com
• Author – The Social Tools Book
• Producer of– The Content Warfare
Podcast
Success Online is derived from your ability to
consistently deliver value and has nothing to do with
your technical knowledge of the Internet.
Multi-Generational Marketing in Your
Agency
The Connected Generation
communicates, builds relationships and makes buying decisions using
digital and social media.
Marketing to the Unconnected Generation
• Ask for Referrals• Network at Chamber Events• Drop-ins• Harass Family Members• Sponsor Charity Events• Yellow Pages• Billboards• Radio• Newspaper• Cold call
How do Insurance Agencies Market to
the Connected Generation?
Everyday I watch so many brilliant people with invaluable life and business experience come to the blogosphere and
approach it all as if they’re starting from scratch.
- Srinivas Rao
Success isn’t about YOU. It’s a derivative of being all about everyone else...
Today you deliver value, Tomorrow you build a
relationship.
Digital and Social Marketing Strategies Reverse the Flow of Value
from Provider to Consumer
Blogging, Social Media and the Internet are just tools to build relationships and
communicate the same way we always have
We are no longer the Gatekeepers of
Insurance Expertise
“If you could only have one insurance question answered what would it be?”
My SEO Experiment
• Answer 100 Questions– By video– Two minutes of less– Post on YouTube
• Create a corresponding blog post– Embed YouTube video in the blog post
• Post link directly in Facebook• Post link directly in Google+• Post link directly in LinkedIN
– and Relevant Groups• Put links to post in email newsletter
Adding video gives visitors a quick easy way to connect on a personal level
ACTION ITEM #3
Google+
Lots of Action Lots of Traffic
$200 a Hour
“There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part
that’s hard. What’s hard is sitting down to write.”
- Steven Pressfield, The War of Art
The Resistance
Resistance is the equal and opposite force to starting.
• Resistance is what keeps us from integrating content marketing into our Agency.
• Resistance is what whispers in our ear that no one cares about our blog.
• Resistance is why we don’t update our profile pictures.
• Resistance is why we “Work only on referrals…”
Create content that is remarkable, that is enjoyable to consume, and that lets the
reader know exactly what you want them to do next.
- Copyblogger
Digital and Social Marketing Strategies Reverse the Flow of
Value from Provider to Consumer
The Future Agent
• Utilizes mobile technology to maximize time on essential growth activities: Creating Value, Building Relationships and Selling Insurance.
• Leverages the power of social media and content marketing to build brand reach and consistently deliver value to prospects and clients.
• Is a professional content creator
“If you could only have one insurance question answered what would it be?”
Questions?
Thank You• Ryan Hanley– Twitter: @RyanHanley_Com– Web: www.RyanHanley.com– Email: [email protected]
• The GROW Program: www.GrowProgram.com
I wish you all Success in your Online Marketing!