93.7%MILLENNIAL USERS WHO WILL WATCH STREAMING

VIDEO THIS YEAR

BELIEVE IT COULD TAKE UP TO 3 YEARS TO STRENGTHEN THEIR COMPANY CULTURE.

T H E F U T U R EO F T E L E V I S I O N

E V O L V I N G T R E N D S A M O N G M I L L E N N I A L S

MILLENNIALS THOSE AGED 18-34, ARE LESS CONCERNED ABOUT WHAT THEY

WATCH THEIR SHOWS ON  THAN BEING ABLE TO WATCH WHAT THEY WANT, WHEN THEY WANT, WHERE THEY

WANT.

F I R S T " G O T O " W H E N A M I L L E N N I A L W A T C H E S T V / V I D E O C O N T E N T

Netfli

x

Live on T

V

DVR/VOD

YouTube

Amaz

on Prim

e

36%            29%             13%          8%         4%

MILLENNIALS ARE THE BIGGEST CONSUMERS OF DIGITAL VIDEO.  TOTAL

CONSUMPTION IS ON THE RISE, WITH 2/3'S WATCHING

DIGITAL VIDEO AT LEAST ONCE A MONTH.

PS4, Wii, etc... 23%

P.C. 8%

Smartphone 2% Tablet

1%

Traditional T.V. 66%

Weekly minutes of video time across

devices

HOW MILLENNIALS CONSUME TV DEPENDS ON WHICH LIFE

STAGE THEY'RE IN: DEPENDENT ADULTS, ON

THEIR OWN OR STARTING A FAMILY.

3/4 of young adults aged 26-32 say that they subscribe to 3 video streaming service.

Deloitte research found that millennials engage in an average of 4 additional activities while watching

T.V.

Jasonlynch. "How Millennials Consume TV Depends on Which Stage of Life They're In." – Adweek. N.p., n.d. Web. 20 Mar. 2017.

"Millennials on Millennials: A Look at Viewing Behavior, Distraction and Social Media Stars." . N.p., n.d. Web. 20 Mar. 2017.

Horowitz, and Stephanie Wong. "Millennials Stream More than Half of their TV; More Likely to Turn to Netflix for TV than Live, Says

Horowitz." Horowitz Research. Horowitz http://www.horowitzresearch.com/wp-

content/uploads/2016/04/horowitz-logo-color.png, 04 Jan. 2017. Web. 14 Mar. 2017.

S.Matrix, "Mod. 4: lecture 1" 13 Mar. 2017. Vimeo Presentation

"For The First Time, More Than Half of Americans Will Watch Streaming TV." EMarketer.  N.p., 03 Feb. 2016. Web. 20 Mar 2017.

Samit, Jay. "OTT Video Is Creating Cord-Extenders, Not Cord-Cutters." Harvard Business Review Digital Articles, 17 July 2015, pp. 2-4.

EBSCOhost, search.ebscohost.com/login.aspx? direct=true&db=buh&AN=118667190&site=ehost-live.

Williams, Alex. "For Millennials, the End of the TV Viewing Party." The New York Times. The New York Times, 07 Nov. 2014. Web. 04 Mar. 2017.

Drier, Troy. "Millennials Average 3 OTT Subscriptions, 75% Are Active Streamers." Streaming Media Magazine. N.p., 23 Mar. 2016.

Web. 20 Mar. 2017.

Works Cited

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