the full stack deisgner manifesto
TRANSCRIPT
Hello :)
Ran Segall Designer The nuSchool, Co-Founder
THE DESIGNER IS THE MOST VALUABLE
TEAM MEMBER IN A STARTUP
WHAT IS A DESIGNER?
A Visual Problem Solver
A Visual Problem Solver
//
DESIGN THINKING PROCESS
Define Research Ideation Prototype
ImplementLearn Choose
STARTUP PROBLEMS• Product • Funding • Traffic • Sales
• Coversions • Retention • Growth • Too many girls in the office
THESE PROBLEMS ARE SOLVABLE WITH -
UX/UI
Story
Brand
Marketing assets
Movie images (AKA video)
Images
Ads PR
Pitch
Copywriting
Words
WHAT IS A FULL STACK DESIGNER
ONLY 2 ANSWERS‽‽
PRODUCT DEVELOPMENTSTART PRE-LAUNCH LAUNCH GROW
Investor’s Deck Mockups
Market research Brand
Landing Page Campaigns Validation
Video Marketing Assets
Campaigns PR
Growth Hacking Traffic
Monetization
FULL STACK DESIGNER
CASE STUDY
WRITER• Website copy • iTunes descriptions • Micro copy (UI) • Landing pages (sales) • Presentations • Email Marketing • Vision & Mission
FILMMAKER• Launch / Pre-Launch • New products / features • Hiring • Company overview
https://vimeo.com/59670886
https://vimeo.com/71628733
https://vimeo.com/98421615
DEVELOPER• Front End (HTML / CSS) • iOS
MARKETING• Content Marketing • Ads & Banners • Facebook & Twitter page
SALES• Presentations • Landing pages • In app purchase • Emails
FULL STACK VS
SPECIALIST
YOU ARE IN A POSITION TO BE THE MOST
VALUABLE PERSON IN YOUR TEAM.
GO KICK SOME ASS.
Thanks :)