the fsm group powerpoint presentation
DESCRIPTION
An overview of The FSM Group including the 3 practice groups (sales, marketing & Interactive) and FSM\'s Flagship ServicesTRANSCRIPT
www.thefsmgroup.com
SalesMarketing Interactive
See what the FSM Group can do for you…in today’s economic climate!
www.thefsmgroup.com
The Company
• Super-Agency/Consulting Firm
• Integrates Sales and Marketing
• Principles: F100, venture, double and triple digit growth experience
• We have helped hundreds of companies
• Marketing division 15 years old
• Sales division 6 years old
www.thefsmgroup.com
Principles & Advisors
• Francis J. Fazio, CEO
• Francine Carb, President
Advisory Board
• PA Senator Robert Tomlinson
• John Lord PhD, St. Joseph’s University
• Wayne Arnold D.O.,F.A.C.O.I
• Kate Kinslow CRNA, EdD, MBA, Pennsylvania Hospital
www.thefsmgroup.com
Sales Services
• Sales Strategy
• Sales Management
• Sales Training
• Mentoring & Coaching
• Partnership & Alternate Channels
www.thefsmgroup.com
Marketing Services
• Advertising & Promotion
• Brand Development/Enhancement
• Lead Generation/Collateral
• Market Research/Positioning
• Public Relations/Analyst Relations
www.thefsmgroup.com
Interactive Services
• Websites
• Email Campaigns
• Custom Programming
• Hosting & Analytics
• Search Engine Optimization
www.thefsmgroup.com
Flagship Services
• Partner/Alternate Channel Program
• Markitecture™ Process
• Outsourced Marketing Program
• CEO Stress Program
• Emerging Technologies Practice
www.thefsmgroup.com
Partner/Alternate Channel
• Years of experience designing & executingalternate sales channels
• Proven strategic methodology for new channels
• Action plan to execute• Staffing, compensation, support, pricing, agreements, etc.
• Internal/external marcom and other requirements
• Execution Phase (options available)
• Sales management, partner recruitment, education, training, trade shows, marketing, etc.
www.thefsmgroup.com
Markitecture™
• A methodical strategic banding & launch process
• Refined and enhanced over the past twenty years
• Well over 100 clients experienced Markitecture™
• From emerging growth companies to large corporations - public, private and venture backed
• Brand development, new channels, major marketing or sales initiatives, new geographic expansion, uncover growth inhibitors or marketing enhancement—ALL begin with Markitecture™
www.thefsmgroup.com
Outsourced Marketing
• Transfer key employees to our payroll• Reduce overhead costs and save 30-50%
• Eliminate internal bias
• Leverage a broader perspective
• Improve your focus on core competencies
• Access to highly experienced marketing pros
• Pay for only what you use
www.thefsmgroup.com
CEO Stress
• Assessment, positioning & alignment process
• A high level positioning platform
• Deliver a marketing roadmap supporting strategy, objectives and timeframes
• Tangible examples of how strategy rolls out into specific sales & marketing initiatives
• Realign marketing and sales strategy
• Subsequent messages by market segments/audience
• Sales strategy and marketing support recommendations
• How to accomplish and measure success
www.thefsmgroup.com
Emerging Technologies
• IT, Biotech, Pharma, Clean Tech/Energy, Science
• Brand development & launch process
• Honed over twenty years and by over 150 companies
• Close alignment with venture and investment communities
• Expertise working with scientific, technology founders
• Board and advisor development
• Outsourced sales & marketing functions
www.thefsmgroup.com
The FSM Group
1060 First Avenue, Suite 400
King of Prussia, PA 19406
and
107 West Lancaster Avenue, Suite 203
Wayne, PA 19087
877-878-0080 (toll-free)
215-827-5553 (fax)
www.thefsmgroup.comSales, Marketing & Interactive