the french leading baby bottle since 1958 -...
TRANSCRIPT
1The French leading baby bottle since 1958
2
Dodie, the French baby brand
A hisToricAl brAnd
• born in 1958, dodie invented the 1st triangular shape baby bottle with a 3-speed patented teat
• 56 years of expertise
• 500 million products sold
• 1 in 2 babies in France is a dodie baby
A French brAnd
• All our baby bottles and teats are made in France
• All our products are designed in our office in Paris
A mission
• imagine and create reliable, smart, practical and safe products for babies and mums
A brAnd oF innovATion
• 100 new products launched in the past 2 years to offer mums the widest choice
• Products developed with health experts to ensure quality and safety
• D
EVEL
OPED WITH A
N •
O
RTHO D ONTIST
EXPERTS
DEV
ELOPED W
ITH
CORPORATE INFORMATION
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Dodie, the French baby brand
A full range of products to meet every need
bAby boTTle sooThing
bAby cAre & doudou breAsTFeeding
innovative ranges of bottles and accessories
• The wide neck baby bottle, the best of our technology for babies
• our iconic narrow neck bottle
• bottles accessories and training cups
A wide range of pacifiers with almost 40 references
• n°1 in France
• Products developed with experts
• A complete range for all breastfeeding needs
• A brand recommended by 76% of midwives**
• must have products for baby’s hygiene
• cuddly toy range “ mon doudou d‘amour ”
* ims Pharmacy France - value mAT may 2014 ** internal study carried out on 100 midwives, cnsF congress 2014, Paris, France.
CORPORATE INFORMATION
4
IN
(1)
ADOPTED BY
BABIES
3-speed teat patented anti-colic valve system
BPAFREE*
MADE IN
FRANCE
Wide neck baby bottle range: the best of our technology for babies
Wide neck AnTi-colic bAby boTTle3-sPeed TeAT • A fitted teat for baby’s mouth similar to the maternal breast• A 3-speed teat which suits baby’s appetite while feeding• Triangular shape easy to hold
(1) study realized by institut des mamans in march 2013, carried out on 60 mothers, from 7 to 12-months-old babies* in accordance with existing regulations
a wide range of sets150 ml, 270 ml et 330 ml
birth set “The essentials” set
other sets available
WIDE NECK BABY BOTTLES
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USED AND LOVED BY
MILLIONS
OF BABIES SINCE 1958
3-speed teat anti-colic strips system
BPAFREE*
BPAFREE*
MADE IN
FRANCE
Wide neck baby bottle range: the best of our technology for babies
Narrow neck baby bottle range: our iconic baby bottle
mon biberon dodie: nArroW neck bAby boTTle3-sPeed TeAT • A fitted teat for baby’s mouth similar to the maternal breast
• A 3-speed teat which suits baby’s appetite while feeding
• Triangular shape easy to hold
mon biberon verre: dodie glAss bAby boTTle• Transparent and natural glass
• can be sterilized at very high temperature (120°c )
240 ml
150 ml et 330 ml
new materialextra soft polypropylene
new designergonomic and easier to hold
new drawings
playful and fun
New version
*data iri biberons à mi juin 2014, cAm volume**data ims biberons à fin mai 2014, cAm volume
* in accordance with existing regulations
NARROW NECK BABY BOTTLES
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BPAFREE*
MADE IN
FRANCE
Smart and practical accessories
drying rAck convenient and hygienic rack to dry baby bottles and accessories
• large capacity (12 bottles and their accessories)• Foldable and compact• 2-in-1 (can also be used for meal accessories)
elecTric boTTle WArmereasy and fast to safely warm up milk
• Fast• compact• universal use• 2-in-1 (can heat both bottles and baby food jars)
milk PoWder disPenserideal to carry milk doses
• 3 individual compartments• hygienic and safe storage for milk powder• can be stacked and screwed together
2-in-1 boTTle brushconvenient and efficient to clean wide-neck bottles and teats
• Antibacterial nylon fibers • extra wide brushing head• ergonomic handle
sTerilizing TAbleTseasy and quick to sterilize bottles and accessories
• 32 sterilizing tablets
* in accordance with existing regulations
BABY BOTTLE ACCESSORIES
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BPAFREE*
Must have for babies and mums
elecTric boTTle WArmereasy and fast to safely warm up milk
• Fast• compact• universal use• 2-in-1 (can heat both bottles and baby food jars)
sTorAge PoTs12 x 200ml PoTsTo easily store baby’s first meals
• Airtight• stackable and clip-together• suitable for warm or cold sterilization
TrAining cuPs 200 ml +6 months / 300 ml +12 monthsbaby learns to drink on his own
• leak proof flexible silicone spout• removable and ergonomic handles• Protective cap • can be fully disassembled
1212
200 ml
300 ml
Fridge Freezer Micro-wave Dishwasher
MEAL ACCESSORIES
* in accordance with existing regulations
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1bottleFREE
1bottle brushFREE
MADE IN
FRANCE
iniTiATion+ 150 ml iniTiATion+ 270 ml ÉvoluTion+ 330 ml
seTs
Wide neck 3-sPeed TeATs
bAby boTTle Accessories
A wide range to meet all mums’ needs
WIDE NECK BOTTLE RANGE
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*specifically designed for the use of medicines
seTs
mon biberon dodie150 ml
dodie glAss boTTle 240 ml
mon biberon dodie330 ml
nArroW neck 3-sPeed TeATs
micro bAby boTTle 50 ml
bAby boTTle Accessories meAl Accessories
A wide range to meet all mums’ needs
NARROW NECK BOTTLE RANGE
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Available in day x30, day x50 and night x30
A complete range for all breastfeeding needs
*internal source: study carried out on 100 midwives, cnsf congress, france, 2014 **compared to dodie day nursing pad(1) ims pharmacy france – value mat may 2014 - (2) ims pharmacy france – value mat december 2011
• A brand recommended by 76% of midwives*
60%(1)
market share / nursing pads
67%(2)
market share / nipple protectors
57%(2)
market share / breast shells
Leading French brand in breastfeeding category
Absorb & soFT nursing PAds
efficient• ultra absorbent• Anti-leaks• ultra breathable
comfortable• hug to the curve of the breast• double anti-slip adhesive tapes
Practical• individual pouch
value pack format
of
BREASTFEEDING
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BPAFREE*
MADE IN
FRANCE
MADE IN
FRANCE
MADE IN
FRANCE
A complete range for all breastfeeding needs
niPPle ProTecTors43%(3) of breastfeeding mums use nipple protectors
• special die-cut shape to offer maximum skin contact between mum and baby
• large holes tip to ease latch on
mAnuAl breAsTPumPTo calmly continue breastfeeding82%(3) of breastfeeding mums use a breastpump
• simulate the rhythm of baby’s natural latch on• membrane with massaging and stimulating alveoli • Adjustment wheel to control aspiration • ergonomic and anti-slip handle
sore niPPles cAreTo moisturize and protect sensitive or sore nipples46%(3) of breastfeeding mums use a nipples care
• ultra-pure lanolin, medilAn™ medical quality, hypoallergenic, 100% natural
• no need to remove before breastfeeding
breAsT shells1/3 (3) of breastfeeding mums use breast shells
• nipple-protector shells, with ventilation holes, to help sore nipples healing
• milk-collector shells, to safely collect any milk that may leak
(3) Tns sofres concept test – France, February 2006.* in accordance with existing regulations
• A brand recommended by 76% of midwives*
BREASTFEEDING
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SHAPE
ANATOMIC
SHAPE
O
RTHODONTIC
Available in silicon and latex
*ims Pharmacy France – value mAT may 2014
+18m
+18m
• 4 dodie pacifiers in the top 5 sellers in French stores
n°38
n°37
• For all ages
• 2 different teat shapes (orthodontic and anatomic pacifiers)
• 2 different shields (to fit baby’s mouth)
• day and night versions (daytime version with a ring and night-time version with a phosphorescent glowing button)
All about Dodie’s pacifier
Leading French brand in pacifier market*
A Full rAnge oF PAciFiers develoPed WiTh exPerTs
SHINE IN THE DARK
n°17
n°13
SOOTHING
13
BPAFREE*
All about Dodie’s pacifier
Must have accessories
TeeTher rAbbiT• soft and flexible texture• Paws can hold teething gel• developed with an orthodontist
Available in 3 colors
TeeThers
• D
EVEL
OPED WITH AN
•
O
RTH O D ONTIST
2-in-1 cooler TeeTher• Water filled upper part to soothe pain• soft and flexible lower part to massage baby’s gum• developed with an orthodontist
Available in 2 colors
PAciFiers Accessories
PAciFier TrAvel boxTo safely carry pacifier• Practical• hygienic• Flexible handle to easily attach to stroller
Available in 3 colors
PAciFier bAndTo keep pacifier clean and always ready to hand• Practical• secure clip system • universal
Available in 4 colors
• D
EVEL
OPED WITH AN
•
O
RTH O D ONTIST
* in accordance with existing regulations
MADE IN
FRANCE
SOOTHING
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BPAFREE*
AnATomic PAciFiers
day
day
orThodonTic PAciFiersSHAPE
O
RTHODONTIC
SHAPE
ANATOMIC
silicone & lATex
silicone
A large choice to meet all babies’ needs
PAciFiers Accessories TeeThers
* in accordance with existing regulations
SOOTHING
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AnATomic PAciFiers
night
night
orThodonTic PAciFiers
SHINE IN THE DARK
SHINE IN THE DARK
silicone & lATex
silicone
A large choice to meet all babies’ needs
PAciFiers Accessories TeeThers
SOOTHING
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BABY CARE
Mon doudou d’amour
To safely take care of baby
bAby brush And comb designed to smoothly brush baby’s hair
• soft nylon bristles• comb included• Available for boys and girls
neWborn high securiTy scissors To safely cut newborn‘s nails
• short blades with rounded safety tips• stainless steel blades• Protective case
bAby scissors To cut baby’s nails
• rounded safety tips • easy for adult hands to grip• stainless steel blades
bAby coTTon buds To gently clean babies ear
• ear drum protection• dermatologically tested• 100% cotton• x50 cotton buds
comForTer
MADE IN
FRANCE
MADE IN
FRANCE
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DOUDOU
comforter’s back
Mon doudou d’amour
To safely take care of baby
Cuddly toy range “Mon doudou d’amour”
comForTer rATTle cuddly rAbbiT
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hook display (h180cmxl38cmxP35cm)
cardboard pacifier display
(h170cmxl50cmxP50cm)
2-side display(h198cmxl75cmxP58cm)
1-side display(h198cmxl67cmxP35cm)
Point on sale material
1919
narrow neck shelf display(h3cmxl13cmxP21cm)
glorifier
18 rue Rivay 92 300 Levallois Perret - FRANCE
18 rue Rivay
92 300 Levallois Perret - FRANCE
18 rue Rivay 92 300 Levallois Perret - FRANCE
18 rue Rivay
92 300 Levallois Perret - FRANCE
83%(4) des femmes qui allaitent utilisent des coussinets
cardboard pacifier display
(h170cmxl50cmxP50cm)
shelf hook display(h20cmxl20cmxP24cm)
cardboard narrow neck display
(h180cmxl38cmxP20cm)
shelf talker
Point on sale material
*Étude réalisée en ligne sur une présélection de produits nouveaux de marques nationales vendus en France. Étude administrée par Nielsen en octobre 2013 avec 10 000 répondants effectifs, représentatifs de la population française âgée de 15 ans et plus. www.produitsdelannee.com (1) Test réalisé par l’Institut des mamans en mars 2013, auprès de 60 mamans d’enfants âgés de 7 à 12 mois.
Grand prix MarketingInnovation 2014 *
LE BIBERON ANTI-COLIQUEvu à la TV
FABRIQUÉ EN FRANCEFabrication française
sur(1)
ADOPTÉ
Window display(h100cmxl70cm)
doudou counter display(h4cmxl40cmxP30cm)
Pacifier counter display(h45cmxl20cmxP25cm)
Coming soon in your country...
Dodie
N°1 en part de voix
www.dodie.fr