the fox perspective: value of holistic ict for market linkages
DESCRIPTION
Presented by Robert M Kintu, Principal Consultant, Fit Uganda Session: Holistic ICT Solutions Versus Specific Mobile Solutions for Agriculture on 6 Nov 2013 ICT4Ag, Kigali, RwandaTRANSCRIPT
By Robert M Kintu Principal Consultant /Managing Director
[email protected],+ 256 075 460354
www.infotradeuganda.comwww.farmis.ug
www. fituganda.com
ICT4Ag - The Digital Springboard for Inclusive Agriculture 2013Agriculture 2013..
Holistic ICT Solutions Versus Holistic ICT Solutions Versus Specific Mobile Solutions for Specific Mobile Solutions for AgricultureAgriculture
Day Day Wed. Nov.6, 2013, Wed. Nov.6, 2013, Time: Time: 11:00 - 12:3011:00 - 12:30Room: Room: Ruhondo Ruhondo
Serena Hotel , Serena Hotel , Kigali RwandaKigali Rwanda
The Fox Perspective: Value of Holistic ICT for Market Linkages’
Here on behalf of Here on behalf of FIT UGANDA LTDFIT UGANDA LTD
Business Consultancy : Business Consultancy : Business Development Services , Access to markets, Business training and Information dissemination.
Infotrade : Infotrade : Agricultural Market Information Services Localized Agricultural Market Information ( LAMIS) Value Chain Market Information Services ( VARMIS) Farm Record Management Services (FARMIS) InfoBank- www. allUganda.info
Info point (U) Ltd Info point (U) Ltd an Advertising Business Servicesan Advertising Business Services Affiliations : Affiliations : FIT Ghana, FIT Kenya, FIT ZimbabweVisit : www.fituganda.com or www.infotradeuganda.com Visit : www.alluganda.info or www.farmis.co.ug
16 16 yearsyears
In businessIn business
Product of Infotrade: FARMIS – Farmer Record Management
Services
Why the solution?: Expectations and
desires!!!
The Fox Perspective: Value of Holistic ICT for Market
Linkages’
Talking Point Welcome Rationale for Holistic approach to
Agribusiness problems Problems addressed Value proposition Holistic ICT platforms Presentation of Holistic platforms- Demos Audience, Channels and Out Reach Growth, Scalability and sustainability Conclusion
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What are the problems?
User Perception
Audience preferences
Communication challenges amongst farmers and farmer organisations
Issues faced enterprises based farming
Poor record Keeping
Lack of real-time market information
Limited access to financial services
Shortage of inputs Costly enterprises
Infotrade ModelWhat are the solutions?
Organise farmers into groups Train farmers on proper record keeping methods Bridge the gap between farmers and other
markets/ service providers Provide platform for the farmers to track their
farm activities and expenses. Avail farmers with market information. E.g sms
and radio. Link the farmer to buyers and credit services
Value proposition Holistic ICT platforms Farmer Mobilization – with use community radios Support Farmer Registration- with on mobile interact Aggregation of Support Agencies- Coops /DFAs Profiling of the individual Farmers information needs-
take survey with phone Take annual subscription from profiled farmers – via M-
Mobile Digitalize farmer Information Requests – automatic
price information deliveries.(on phone, radio, IVR, Call Centre)
Link farmers to e-services m-mobile, crop insurance and market alert opportunities
Provide farmer/enterprise identification services – via online platform - FARMIS
Farmer
Fast /Cheap comm between DFA and Farmer by bulk SMS
$
Bank / Microfinance
Planting, Tilling, applying inputs
Farmer submits crop card to DFA for entry
Access to genuine input Suppliers
Free training & video presentations
on farming as a business
Data Stored on secure servers
Farmer Requests for loan
Bank issues loan
Applying pestcides,Harvesting
$ $
Harvest
Access to market countrywide
FARMIS
Bank checks farmer records
Planting
Data Entry at DFA
Radio Marketing of farm produce
SMS alerts of market prices and offers
. .
FARMIS StatisticsSo far Numbers of Farmers with Activity with FARMIS •4850 subscribed •300 farmers using service in Northern region(Lira)•5 farmer organizations registered for FARMIS•70 Paid farmers
Web based tool
Mobile based tool
Defined
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Market Information is a business resource that contributes to know- how and increases the chances for the businesses to manage prevailing situations and plan for future market opportunities. As defined by FIT Uganda 2007
It is the collecting, processing and analyse of market data from all business exchange levels i.e. from farmers to consumers on prices, quantities, qualities, delivery times and costs of transaction.
Our Journey for a Holistic MIS
• ISO Certification
• Standardization of collection, processing and dissemination
• Production Transaction & Marketing
Data
• AGMISAGMIS• FARMISFARMIS
• INFOBANKINFOBANK• LAMISLAMIS
Sustainable markets Crop insurance Financial & Credit
services to farmers
Marketing data Production data Transaction data
Linked processes in agribusiness
Linkages
MT Subscribers : 66,284
MO Ave.HITS : 3,111 p.m.
No. Partnership Radio : 18
Data Feeds : 1
Strategic partnership in Service delivery
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Opportunities to share
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Revenue sharing models for service growth
• For cooperatives• Field Consultants• Staff Incentives
We believe in change Integrated ICTs can do to Agric business Sector Creating opportunities to discuss
To debate options & Risk Pledge to improve processes
To innovate the service offer end user But seek for adopt by multiple stakeholders
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Conclusion Private sector led MIS can be sustainable
only if the development partners and government can stimulate the end user thru’ awareness programmes aimed at mass adaptation.
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