1. 1. Audience theories Par t 2
2. 2. The four cs (Cross-cultural consumercharacteristics) Young and rubicam, an American advertising agency, developed their own theory to of categorisation ofconsumers. This categorises in the way that they see films and how they think about them. These four methodsare mainstreamers, aspirers, reformers and succeeders. We are targeting: Mainstreamers: Aspects of our trailer conform to stereotypes, although it is closer to a niche audience as it does not contain signs that woulddraw a mainstream audience and lack of budget. They are the largest group of people within this system and so targeting them allows a muchwider range of audience. Also they can establish a strong sense of security within the fact that it conforms to them. Aspirers: Aspirers will wish to feel above mainstreamers and feel smart. They will want to find the twist in the tail and dive into a sea of thoughtsbefore they have even seen one scene from the film. Although we will make it a challenge for them to find the real answer.
3. 3. Uses and gratifications Out of the suggested types of gratifications used by Blumler 1972, we decided that are trailer will beusing three of these. they include: A diversion: we do not wish to educate or inform the audience, this is purely for entertainmentpurposes . Surveillance: During our film (definitely the trailer) the audience will know more than the characters,they know that there will be a disruption in the equilibrium because they expect it. Personal relationships: during the film the audience may get to know some background about thecharacters and developing a sense of feelings, so the audience can feel a sense of regret orsympathise with them when they can see they are doing something bad with a good meaning.
4. 4. Narrative pleasure The narrative pleasure is what appeals to a certain audience. We believe that our film willappeal for a reason within the fact that it has a great twist within the story, building up to ahorrific event that is hinted within the trailer. This plays on the imagination of the audience asthey are oblivious to the ending of the trailer. We also believe that mixing science with horrorwill touch upon the audiences feelings, as seen in similar films, mixing the two together canonly create something unspeakable that will threaten the lives of society.