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July/August 2014

P U B L I C AT I O N

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SPECIAL ISSUE

100of the Most

Inspiring PeopleInaugural

RED JACKET AWARD

Tim FRANK

im Frank has no desire to be invisible,and so he puts considerable effort intobeing transparent. The managing part-

ner at Triple Threat Communications is so fo-cused on being genuine and authentic that theidea of being invisible, even in response to alight-hearted question, is abhorrent.

“I wouldn’t want to be invisible, because Iwant to be a part of wherever I am at the mo-ment,” he says. “Invisible is not genuine, al-though I guess you could argue that it is trans-parent.”

The industry leader founded Triple ThreatCommunications in 2005,

Tim Frank believes the timehas come for agencies tofocus more on clients’ bestinterests instead of theirown.

“I don’t believe career highlights are meas-ured in percentages of growth or numbers ofemployees,” he says. “I believe they are meas-ured by the people you meet and the impactyou have on them.”

Creating a culture that is genuine andtransparent to everyone who comes in contactwith the agency is also a major challenge, butone he will never stop striving to meet.

As others experience Mr. Frank’s way ofdoing business, they begin to duplicate it intheir own organizations, which has been Mr.Frank’s ultimate goal. He hopes to not onlybring success to Triple Threat, but to also changethe expectations that clients industrywide havefor their agencies and vice versa. According toMr. Frank, most agencies have their own best in-terests at the forefront of what they do.

“The best people in the agencies move upwithin the organization and get further awayfrom working with clients and positively im-pacting the client’s business,” he says “In short,they wake up thinking about the agency, whiletheir clients wake up thinking about theirbrands. The current model is broken by thismajor disconnect.”

His unique and inspiring vision for how atruly effective agency partners with its clientsand the relentless energy he devotes to hisclients not only provides them with a differ-ent customer experience and results, but con-tinually inspires and motivates his colleaguesand employees. As a result, everyone involvedexperiences a true partnership. This is howMr. Frank and his un-agency plan to continue— business as un-usual, making the success ofits clients the ultimate measure of their ownsuccess. PV

Mending a Broken Model

tas a nontraditional agency that puts its clientsand their brands first.

As head of an agency unencumbered byrigid process and layers, Mr. Frank puts a pre-mium on relationships and flexibility, keepingthe agency’s focus on whatever is best for itsclients and their brands. He firmly believesthat if this is done well, then everything elsewill fall into place.

Over the past 12 years, Mr. Frank has beenable to forge highly effective working relation-ships between professional, consumer/patient,and payer communications teams at agenciesand clients. His vision and skills have pro-duced uniquely effective programs involvingall three stakeholder groups on brands such asAltace, Symbicort, and Crestor.

Possessing an uncanny sense of the dynam-ics working within the different groups in thisspace, he has been able to eliminate the turfbattles and resulting silos that clients andagencies often get stuck in.

According to colleagues, Mr. Frank has seta new standard of leadership in the industry.His style is not razzle-dazzle, but rather he em-bodies truth in advertising and acknowledgeslimits and what can realistically be offered toclients.

He created a different model, with a differ-ent kind of agency-client relationship that re-quires a deeper level of engagement. He callsit the un-agency approach and based thefirm’s self-promotion on that premise.

To achieve this deeper level of engage-ment, Triple Threat’s model is based onteam members serving as integrated mem-

bers of the client’s brand team. Clients re-port that Triple Threat team members know

their brands and challenges as well as they do.They live and breathe strategy and tactics withclients, day in and day out. This client/agencyrelationship is based on transparency, authen-ticity, openness, and a commitment to thebrand. Not surprisingly, clients say, this createsbetter outcomes because Triple Threat’s modelencourages all the agencies to work together,creating better results in terms of the thinkingand creativity that come from the collabora-tion.

Starting his own business was definitely acareer highlight, but Mr. Frank prefers to focuson the relationships that he has built along theway as the most rewarding part of what hedoes.

Driven to innovate by

NEED

TITLE: Managing Partner

COMPANY: Triple Threat Communications LLC

EDUCATION: B.S., Miami University of Ohio

FAMILY: Wife, Joni; two sons, Noah, 14, Nate, 11

HOBBIES: Spending time with family, golfing,fishing, horseback riding, reading

BUCKET LIST: Take a trip to Ireland; catch a tarponon a fly rod; scuba dive in the Galapagos; playAugusta National; take an acting class; go on a safari in South Africa

SOCIAL MEDIA:

Getting to Know...

Timothy C. Frank

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Commanders & Chiefs

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Categories...

2014 WHO’S ON THE LIST

THE ACADEMICS

THE CLINICAL SPECIALISTS

THE COMMANDERS & CHIEFS

THE CREATIVES

THE ENTREPRENEURS

THE MARKETERS

THE MENTORS

THE PATIENT ADVOCATES

THE RESEARCHERS & SCIENTISTS

THE STRATEGISTS

THE TECHNOLOGISTS

RED JACKET AWARDS

2005-2014 WHO’S ON THE LIST

Contents... JULY/AUGUST 2014

Who’s on the 2014 List?These extraordinary leaders,

representing a wide range of

industry sectors and functional

areas of expertise, are having

a positive impact on their

colleagues, their companies, and

the greater healthcare community.

See who you know!ON THE COVER

The University of Wisconsin-Madison’s Dr. Molly Carnes is

a strong proponent for advancing women in STEMM

(science, technology, engineering, mathematics, and

medicine) careers.

the academicsThese trailblazers, who sit atop of academia, are devoted toeducating and mentoring the next generation of leaders.

the CreativesThese talented and imaginative leaders are taking creativity to the next level as they guide their teamsand their agencies’ brands to new levels of success.

Palio+Ignite’s Paul Harrington is tireless in hiscommitment and passionto bring brands to life.

the Clinical SpecialistsThese clinical trial experts are redefining clinical operations in the hope of reducing the costs andtimelines of bringing new medicines to patients.

Dr. Susan Dallabrida, aworld-class scientistand member of the globalresearch community, embodies vision and practicality in developingtechnologies that result inhuge improvements in patient-centric study design.

the Commanders & ChiefsThese forward-thinking and inspiring C-Suite executives are strategically positioning their companies for success as they navigate complexindustry challenges.

Describing the current agency model as "broken,"Triple Threat Managing Parter, Tim Frank created an"un-agency" where senior staff serve as integratedmembers of client brand teams.

David Cunningham had an innovative idea for a solution that would provide patients greater access to medications and care. This idea became the foundation for TrialCard, the company he co-founded in 2001.

the entrepreneursThese visionary leaders recognized an opportunity to fill an industry need and aresuccessfully leading their companies tonew heights.

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AbelsonTaylor Dr. Jeffrey Berg......................................96Advanced Clinical LLC Susan Seroskie ..................................134Advanced Clinical LLC Julie Ross ................................................18Baxter Healthcare Corp. John Glasspool..................................102BBK Worldwide Aaron Fleishman..............................104BioClinica Inc. Dr. Boaz Mendzelevski..................110Biogen Idec Dr. Kate Dawson................................111Blue Chip Patient Recruitment Ken Shore................................................22

Brandkarma LLC Ken Ribotsky ........................................30Catalyst Clinical Resourcing Jean Hendrickson ..............................76Cegedim Relationship Management Donald Soong ..................................144

Chandler Chicco Companies Bob Chandler........................................85Communications Media Inc. Eugene Lee..........................................128Comprehend Systems Inc. Will Cheung ........................................140Concentric Health Experience Jennie Fischette................................118

Connect Duane Roth............................................61Creation Healthcare Daniel Ghinn ........................................72Crown Bioscience Inc. Dr. Jean-Pierre Wery ..........................43CSSi Chris Trizna ............................................74Digitas Health LifeBrands, Publicis LifeBrands, Medicus International and Publicis Healthcare Michael du Toit ....................................28

DrugDev Dr. Ibraheem Mahmood..................64Epocrates, an athenahealth service Heather Gervais ................................130

Evaluate Ltd. Dr. Jonathan de Pass ........................77Evoke Health Reid Connolly........................................40Evoke Health Jonathan Isaacs....................................67EY Todd Skrinar........................................137Formedix Mark Wheeldon ..................................60Forum Pharmaceuticals Dr. Deborah Dunsire..........................57Genentech Dr. Michelle Rohrer..........................136GNS Healthcare Dr. Iya Khalil............................................93GSW Worldwide Susan Perlbachs................................129HCB Health Joe Doyle..............................................126Health Diagnostic Laboratory Inc. Tonya Mallory ......................................50

HemoShear LLC James Powers ......................................33ICC Lowe Matt Brown............................................98ICON Ciaran Murray ......................................52INC Research Tara Fitzgerald ......................................20INC Research Dr. Judy Swilley..................................124Inspire Brian Loew..............................................53Intouch Solutions Angela Tenuta....................................120inVentiv Health Inc. Sydney Rubin........................................47Janssen Research & Development LLC Mark Cunningham..........................138

Johnson & Johnson Alex Gorsky............................................58Kallik Ltd. Neil Gleghorn........................................36Klick Inc. Leerom Segal........................................78Lash Group Tracy Foster............................................49Meda Pharmaceuticals Dr. Nancy Ruiz ......................................62Medidata Solutions Michelle Marlborough ..................142Microsoft Andrea McGonigle..........................143Millennium: The Takeda Oncology Company Anna Protopapas................................26

Mundipharma Raman Singh ........................................42Novartis AG Dr. Alessandro Riva..........................105Novartis AG Dr. Ann Aerts ......................................122

Novartis Pharmaceuticals Corp. Meryl Zausner ......................................65

Novella Clinical Dr. Richard Gams ................................34Ogilvy Healthworld, part of Ogilvy CommonHealth Worldwide Diane Iler-Smith ..................................70

Palio+Ignite, an inVentiv company Paul Harrington Jr...............................66

Perficient Inc. Alex Sefanov..........................................91Pfizer Dr. Freda Lewis-Hall............................56Phlexglobal Ltd. Karen Roy ............................................132PHT Corp. Dr. Susan Dallabrida ..........................17PPD Michael Brooks ....................................16Proteus Digital Health Dr. George Savage..............................90PSKW LLC Robert Previdi ......................................39Publicis Health Media Matt McNally ........................................46Publicis Touchpoint Solutions Inc. Michelle Keefe......................................24

PulseCX Tina Fascetti ..........................................68Quintiles Badhri Srinivasan ................................23Quintiles Dr. Nancy Dreyer ..............................114Rare Cancer Research Foundation Mark Laabs ............................................80

Remedy Health Media Jim Curtis ................................................29Research Across America Dr. Jeffrey Adelglass ..........................95Roche GlycArt AG Dr. Pablo Umaña ..............................115Rosetta Shannon Hartley ................................38Samarind Ltd. Miranda Pothiawala ..........................86Sanofi Nicolette Sherman ..........................133Sciformix Corp. Dr. Chitra Lele........................................88SelectScience Arif Butt....................................................92Snow Companies Corbin Wood ........................................48Sonexus Health Jan Nielsen ............................................32Sonic Health, Vocalize, Alchemy Factory Fabio Gratton........................................94

Sunovion Pharmaceuticals Inc. Matthew D'Ambrosio....................123

SynteractHCR Dr. Stephan de la Motte ..................54Takeda Pharmaceuticals International Cos. Lisa Adler ..............................................116

Target Health Inc. Dr. Jules Mitchel ..................................73The Medical Affairs Company John White, R.Ph. ..............................100

The Medical Research Network Dr. Graham Wylie ................................84

The Multiple Myeloma Research Foundation Kathy Giusti............................................81

The Walking Gallery of Healthcare Regina Holliday ................................103

TrialCard David Cunningham ..........................89Triple Threat Communications Tim Frank ................................................44

United BioSource Corp. Krista Payne ........................................112University of Pennsylvania / Advaxis Inc. Dr. Yvonne Paterson . ........................15

University of Wisconsin-Madison Dr. Molly Carnes ..................................14Veeva Systems Dan Goldsmith..................................146Verastem Inc. Robert Forrester ..................................25Virtual Regulatory Solutions Inc. Kenneth VanLuvanee ......................82

Voyager Therapeutics Dr. Rob Kotin ......................................108Voyager Therapeutics Dr. Dinah Sah......................................109VPR Patient Outreach Program Rachel Sexton....................................106

Who’s on the List — 2014 Indexed by Company Affiliation

Index by Company

Tim FrankTriple Threat

Communications

Julie RossAdvanced Clinical LLC

Jim CurtisRemedy Health Media

Dr. Yvonne PatersonUniversity of Pennsylvania / Advaxis Inc.

Tracy FosterLash Group

LeeromSegalKlick

Dr. JeffreyAdelglass

Research AcrossAmerica

Krista PayneUnited BioSource Corp.

Dr. Judy SwilleyINC Research

Heather GervaisEpocrates, an athenahealthservice

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