THE FORD COMPANYPrepared for: client

Faculty

Prepared by Team #: names

EXECUTIVE SU

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Refer to Communications Quick Guide

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TABLE OF CO

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TSIntroduction

Industry Overview

Main Competitors

Porter’s Five Forces

PEST-D Analysis

Industry Statistics

Company Analysis

SWOT Analysis

Current Ratios

Recommendations

REC 1: Decrease Music Section, Add a Textbook Section

REC 2: Restructure Marketing Strategy

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REC 3: Offer Monthly Plan for Nook 24

Conclusion 28

References 29

Appendices 31

APPX A: Comparing Current Ratios 32

APPX B: Explanations of Financial Impacts 33

APPX C: 5 Year Forecast 36

TABLE OF CO

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Introduction……………………………………………………………………………1Industry Analysis……………………………………………….…………………...2External Environment…………………………………………………3Porter’s Five Forces…………………………………………………….4Key Industry Issues……………………………………………………..5Key Success Factors…………………………………………………….6Opportunities and Threats………………………………………….7Company Analysis…………………………………………………..………………8Company Overview…………………………………………………….9Company Structure…………………………………………………..10Sales……………………….………………………………………………..11Organizational Structure…………………………………………..12Suppliers and Customers…………………………..……………..13Marketing Strategies………………………………………………..14Competitor Profile: Borders Group, Inc…………………….15Competitor Profile: Books-A-Million…………………………16Competitor Profile: Amazon.com, Inc……………………….17Market Share……………………………………………………………18Benchmarking……………………………………............…………..……..…19Liquidity Ratios………………………………………………..….……20Profitability Ratios………………………………………..…………..21Debt Ratios………………………………………………………….……23Strengths and Weaknesses………………………………..….….24SWOT Summary…………………………………………………….….25Recommendations…………………………………………………..…………..26Recommendations Overview……………………………….……27Print on Demand…………………………………………......……...28Improve Customer Loyalty Program…….….………………..32Expand Marketing With Text Message Alerts…….……….36Expanding the Digital Bookstore…………………….….………40Conclusion……………………………………………………………………….…..44Works Cited and Appendices (Should be listed with titles)……………………………………………..…45

INTRO

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Introduction to the topic:

The purpose of the report

An overview of how you will go about presenting the material

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INDUSTRY ANALYSIS

Overview of the section about to cover12pt font

Intro to topic of the section. You may state your thesis for the section.Why you are covering it How you are covering it

Example:The auto industry is plagued by high executive pay, operations inefficiencies, high healthcare costs etc etc. Industry profit margins have declined steadily in the last 2 decades. In this section we analyze the auto industry by conducting a PEST analysis to identify the factors contributing to the auto industry’s decline and utilizing Porter’s Five Forces Model to understand the competitive nature of the industry. We conclude this section by summarizing the findings from our analysis and indicating the key success factors critical to the success of industry’s players.

IND

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ALYSISFiscal Year 2005 Annual Report

Quarter Ended 1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. Total

Fiscal year 2003

Revenue $7,746 $8,541 $7,835 $8,065 $32,187

Gross profit 6,402 6,404 6,561 6,761 26,128

Net income 2,041 1,865 2,142 1,483 7,531

Basic earnings per share 0.19 0.17 0.2 0.14 0.7

Diluted earnings per share 0.19 0.17 0.2 0.14 0.69

Fiscal year 2004

Revenue $8,215 $10,153 $9,175 $9,292 $36,835

Gross profit 6,735 7,809 7,764 7,811 30,119

Net income 2,614 1,549 1,315 2,690 8,168

Basic earnings per share 0.24 0.14 0.12 0.25 0.76

Diluted earnings per share 0.24 0.14 0.12 0.25 0.75

Fiscal year 2005

Revenue $9,189 $10,818 $9,620 $10,161 $39,788

Gross profit 7,720 8,896 8,221 8,751 33,588

Net income 2,528 3,463 2,563 3,700 12,254

Basic earnings per share 0.23 0.32 0.24 0.34 1.13

Diluted earnings per share 0.23 0.32 0.23 0.34 1.12

(1) Includes charges totaling $750 million (pre-tax) related to the Fabrikam settlement and $1.15 billion in impairments of investments.

(2) Includes stock-based compensation charges totaling $2.2 billion for the employee stock option transfer program.

(3) Includes charges totaling $756 million (pre-tax) related to Contoso subsidiaries and other matters.

Market Risk

Fiscal Year 2004

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Narrative should be in 12 pt fontAdd narrative to summarize your interpretations of data and what you are concluding. The so what question.

IND

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ALYSISMarket Distribution1st Year Sales Figures

Our perennial 3rd Quarter boost was larger than expected contributing to an exceptionally strong year. Distribution of sales across the geographic markets looks fairly steady.

Our new product line, released this year, is early in its adoption phase. We expect to see substantial revenue contribution from these products over the next two years.

Financial Summary

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ALYSISMarket Share by Division

Product Division 2002 2003 2004 2005

Electronics 10.3 % 12.1% 13.2% 17.0%

Consumer Goods 1.3% 2.3% 2.2% 2.7%

Services 12.0% 11.0% 8.9% 9.2%

Widget Sales 78.0% 82.3% 82.5% 84.0%

Installations 5.3% 7.9% 12.2% 15.1%

(1) Percentages based on domestic comparison to competitors in directly related industries.

(2) Percentages based on standing at the end of each fiscal year.(3) Values provided by a third party agency.

Organizational Structure

Business Process Model

Summary

On the last page of each section include a summary of the main lessons learned. The lessons learned would carry over to other sections and be linked to your recommendations. This helps the flow of the argument throughout the report.

Summaries of industry analysis may include opportunities and threats.

Example:In summary, it is clear that environmental concerns and the fluctuating prices of oil have affected consumer demands for American cars and changed the focus of automakers on producing more fuel efficient cars. IT innovations present further opportunities to enhance consumer experiences and increase demand.

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Section Summary

COMPANY ANALYSIS

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Overview of the section about to cover12pt font

Intro to topic of the section. You may state your thesis for the section.Why you are covering it How you are covering itLink the section to the previous section

Example:The previous section identified key success factors necessary for success in the auto industry today. In this section we analyze the Ford company in light of these factors. Our analysis will include a review of Ford’s current performance and plans. We conclude this section by identifying For’s main strengths and weaknesses. (you may list the strengths and weaknesses here too).

COM

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ALYSISCompany background

Cost

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Summary

Summarize the company analysis by highlighting the main strength and weaknesses. Particularly, the main weakness they are facing and must address. You may reiterate the main issues by presenting the SWOT summary.

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Summary of section

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Summary of SWOT

RECOMMENDATIONS

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Overview of the section about to cover12pt font

Link the analysis to the recommendation:Restate the main problems and opportunities identified through your analysis (and listed in the SWOT). State that you will provide a number of recommendations to address problems and opportunities.You may list your recommendations

Example:As identified in our analysis, the Ford company suffers from a number of problems and opportunities. We identify inefficiencies in operations and high executive pay to be the most significant of their problems. In the following section we provide two recommendations to address these problems. Our following section will illustrate that our recommendations will decrease operation costs by 20% and company moral. Each recommendations section will conclude with a detailed financial forecast to illustrate the impact of each recommendation.

Problem Recommendation

High Executive Pay Restructuring Reward System

Inefficient Operations Business Process Reengineering

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Recommendation 1: Restructure Reward System

i. What it is ii. Why (situate in the SWOT) iii. How iv. Implications: financial and overall benefits v. Limitations

Why

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Recommendation 1: Restructure Reward System

Summary

Reiterate the problem and solution. Also restate the financial impact.

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RECOM

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Recommendation 2: Business Process Reengineering

i. What it is ii. Why (situate in the SWOT) iii. How iv. Implications: financial and overall benefits v. Limitations

Why

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Recommendation 2: Business Process (cont.) Reengineering

Summary

Reiterate the problem and solution. Also restate the financial impact.

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CON

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Restate the purpose of the report.Restate the main findings of your analysis.Identify your recommendations and how they might impact the company.

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REFERENCES

Refer to communications quick guide

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APPEND

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