The Fly

• The fly is magazine set up to help promote and raise awareness of young up and coming bands it is sold for free and is distributed in many HMV stores across Britain

• It is sold monthly with and gets all of its revenue through advertising and is normally around 50-75 pages long.

The Fly’s Publisher

• The fly’s publisher is MAMA Group which is owned by HMV where it is distributed

• It has three sections to it: • Artists services which is management of

artists.• Live Music, so the covering of festivals ect...• Consumer this includes the Fly and is

responsible for all brand activity.

Facts about the magazine

• The currant editors name is JJ Dunning.• The first issue was released in 1999. • And its frequency of publication is every

month.• Its price is: Noting it is completely free and

were the first monthly music magazine to sell there copies for free.

• And is Distributed at HMV stores only.

The masthead is at the top but unlike most conventional magazines it is overlapping the cover image

The issue date and website address

The price or in this case it is free

The cover image is of a band and is a full band shot.

Cover lines Introducing the band with the band name

The colour scheme has the colours dark green white and yellow and black so mostly quite plain with the one stand out colour being the bright yellow

The date/month of the issue

Page numbers

ColumnsWhite background

main image

Name of magazine

Advertisement

Colour scheme of Contents