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1
The Flavour of IndiaBuilding
Sustainable Growth
on
Taste
September 29, 2005Mumbai
2
Index
Business Profile
Core Competencies
Introduction
Industry Overview
2
3
1
4
Growth Initiatives
Financial Review
5
6
3
Business Profile
Core Competencies
Introduction
Industry Overview
2
3
1
4
Growth Initiatives
Financial Review
5
6
4
Company snapshot
Global Presence
Subsidiaries in US and UK
Rice polishing mill in UK
Joint Venture & Plant in UAE
Global Brand
Strong flagship brand “Kohinoor”
Supplies to 57 countries
Distributors in 46 countries
Strong Distribution
174 distributors worldwide
475 stockists
240,000 retailers
Financials
Total Revenue – Rs 5,079.8mn
Net Income – Rs 154.8mn
EPS – Rs 7.9
Incorporated in 1989 Market leader
Became a listed company in 1994 State-of-art manufacturing
Indian Presence - 3 production facilities in Amritsar, Murthal & Bahalgarh
5
Emerging global food company
Market leader with a 35% share in the $ 100mn domestic branded basmati rice industry
(Source : AMGF Brand Study - Ernst & Young 2004)
Industry Trendsetter
Introduced branding in the Indian basmati marketCreating Organized distribution networkCreating smaller and attractive packagingBrought technological innovation; imported plant and machineryPrint advertising and celebrity endorsing of products Introduced Contract Farming of basmati paddy
Premium quality food offerings around the world
6
Business Profile
Core Competencies
Introduction
Industry Overview
2
3
1
4
Growth Initiatives
Financial Review
5
6
7
Well diversified revenue streams
47.1%
1.8%
51.1%
Branded Basmati RiceUnbranded & Commodity SalesFood
Businesswise contributionSpectrum of Business
Branded Basmati Rice
Food
Unbranded & Commodity Sales
Focus Segments
Enhanced focus on branded business
Branded Sales up by 33% at Rs 2477mn in FY’05Branded Basmati sales increased by 31.5% to Rs. 2,386mnFood business grew by a robust 93% to Rs. 91mn
8
Moving up the value chain
BRANDED BASMATI RICE
Up by 32%
Focus on branded sales vis-à-viscommodity & unbranded sales
BRANDED FOODUp by 83%
BASMATIRICE
(Including Commodity & unbranded sales)
9
Branded Basmati Exports growing at a 2 year CAGR of 92.2%
742.7
285.0201.0
0100200300400500600700800
FY'03 FY'04 FY'05
1,199.4
1,528.7 1,643.0
0200400600800
10001200140016001800
FY'03 FY'04 FY'05
Branded Basmati – Domestic Branded Basmati – Exports
Growth drivers include Growth drivers include
Changing consumption patterns+
Organized retail+
Rising disposable income
Mill in UK with a capacity of 28,800 MTA
+Branding and marketing in
North America, UK, EU & Saudi Arabia
10
Wide Distribution Network- Vast Reach
Own distribution network in 46 countries to cater to the needs of the customer faster
High global market penetration - Internationally retailed in 25,000 outlets such as Harrods, Costco, TESCO, Tiger Brands International etc.
Pan Indian distribution setup- 129 distributors, 475 stockists & 215,000 retailers across the country
Own offices in Delhi, Mumbai and Bangalore
11
Well planned expansion into high margin RTE segment
SOL ventured into RTE foods in FY’03 in both domestic and overseas markets
Synergic move to leverage ‘Kohinoor brand strength’, ‘marketing capabilities’ and ‘global distribution network’
Tremendous response - Sales of Rs 91mn in the second year of operation
Bahalgarh plant with a capacity of 50,000 meals a day has been conceptualized and conceived with a view of serving the most discerning consumers and marketers around the world
28.3 21.6
64.9
26.1
010203040506070
FY'04 FY'05
Exports Domestic
Over 100 variants
Exports to 15 countries
YOY growth of 83%
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Strong global & domestic distribution associations
Products placed in more than 15 countriesOffers a diverse range of value added authentic Indian food products Number of people -
Ready to Eat Categories
– Rice & Spice
– Cook-in Sauces
– Cooking Pastes
Association with leading food companies, mainstream retail chains and prestigious institutional buyers– Heat & Eat Curries
– Heat & Eat Desserts
– Rice & Curry – Ready Meals
– Rice Treat
– Chutney
Ready to Eat Categories
TESCO, U.K. Somerfield, U.K.Coles, AustraliaWoolworth, AustraliaTiger Brands, South AfricaAmway India EnterpriseMalaysia AirlinesJapanese Chains
Entry to TESCO has given a tremendous boost to the promotion of the products in the mainstream market of UK and rest of EU
Costco, CanadaBJ’s, USAWhole Food, USASuper Y, USAOcean State Jobbers, USAIGA Sobys, Canada7/11 & Carrefour SingaporeMustafa, Singapore
13
Fall of 35% YoY in unbranded & commodity sales
Reduced focus
3,138.63,451.9
2,559.1
0500
1000150020002500300035004000
FY'03 FY'04 FY'05
Commodity sales reduced by 18% YOY from Rs 2,182.4mn in FY’04 to Rs1,791.8mn in FY’05
Unbranded Sales fell by 40% YOY to reach Rs 767.2mn in FY’05
Fall of 26% YoY in unbranded & commodity sales
14
Branded Sales increased to 49.2% of sales
49.2%
35.1%30.9%25%
30%35%40%45%50%55%
FY'03 FY'04 FY'05
Falling share of commodity & unbranded sales in total revenues
69.1%64.9%
50.8%40%
50%
60%
70%
80%
FY'03 FY'04 FY'05
Increased share of Branded Sales in total revenues
15
Business Profile
Core Competencies
Introduction
Industry Overview
2
3
1
4
Growth Initiatives
Financial Review
5
6
16
State-of-art manufacturing and consistent quality
Production Facilities
50,000 Meals/ Day 4 MT/Hour36 MT/HourCapacity
206,571 476,8471,285,020Area (Sq. Ft.)
Bahalgarh AmritsarMurthal
State-of-art fully automated plants in two key Basmati rice producing states, Haryana and Punjab. Rice-processing mill in Felixtowe, UK with a capacity of 8 MTPH Food processing facility in Bahalgarh for development of innovative, healthy, nutritious food products.
HACCP certified ISO 9001:2000 certifiedUS-FDA and EU-FSA compliantKosher CertifiedBritish Retail Consortium
Commitment to global quality standards
Unbeatable locational advantage
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Global Infrastructure
Overseas Operations
S.O.L. Inc., USA – Wholly owned subsidiaryIndo European Foods Ltd., UK - Wholly owned subsidiaryRich Rice Raisers Factory L.L.C., Dubai – Joint Venture
Domestic Operations
Credible marketing organization Own Offices in Mumbai and Bangalore
18
Impressive Client Marquee
19
Continuous Innovation
Focus on Research & Development of new food categories targeted at the consumers & new technologies available to increase production
R&D Centre located at Murthal facility in Haryana
Manned by highly qualified team of food technologists, stylists and researchers
Supplemented by the marketing services department for critical information about the changing consumer preferences
20
Awards and Recognition
APEDA Award for best basmati rice export performance in the last 13 years National Award for exceptional quality and best export performance in agro products from the Government of IndiaThe prestigious “Brand Equity” Award from the Ministry of Commerce, Govt. of India and many more“Trend & Innovation Award” for its Kohinoor Rice & Curry range of ready meals at SIAL 2004, the world’s second largest food fair. SOL’s food stall has been rated as 3rd Best Selling amongst participants from 108 countries in the 2005 World Exposition, held in Aichi, Japan.Award from World Economic ForumNiryat Shree Award from the Government of IndiaUdyog Ratan from Punjab Government
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Business Profile
Core Competencies
Introduction
Industry Overview
2
3
1
4
Growth Initiatives
Financial Review
5
6
22
Huge potential in branded basmati market
Global Region-wise export market for BasmatiGlobal production of basmati -2,300,000
MTA
India has a 74% share of the total production
Monsoon & other Climatic conditions has no major impact on production
50,000
200,000
500,000
50,000
0
100000
200000
300000
400000
500000
USA Europe MiddleEast
RoW
Domestic
Size of the domestic market - 900,000 MTA amounting to $ 300mn
Branded market – Just 25% of the domestic market valued at $ 100mn
Figures in MTA
No Global Competition for “Kohinoor”
23
RTE segment to grow at 200% CAGR over next 2 years
Enormous PotentialStrong FundamentalsIndia is the 3rd largest food
producer in the world
Shift in consumption patterns
Opportunity to overcome inefficiencies in supply chain
Value added ready to eat market to expand exponentially
Increasing export potential for ethnic Indian foods
Enhance profitability through improved efficiencies
Size of Global RTE Market –
Food industry to grow to $ 112bn; value added foods pegged at $ 56bn by 2005
Ready-to-eat market (RTE) to grow to $ 220mn by 2010
McKinsey estimates the CAGR in RTE domestic market to be 200% over next 2 years
Domestic market estimated at $ 22mn in 2006
24
Business Profile
Core Competencies
Introduction
Industry Overview
2
3
1
4
Growth Initiatives
Financial Review
5
6
25
UK mill to provide access to large retail chains in Europe
Branded Basmati - Exports
Major breakthrough in the UK market by entering into a tie up with TESCO, the largest retail chain of UK to sell Kohinoor Basmati Rice
Other Major breakthroughs in mainstream markets:
FY'05 Seven Eleven, SingaporeFY'05Coles & Woolworth, AustraliaFY'05Hankyu, Daimaru, Takashimaya, JapanFY'05Costco, CanadaFY'06Somerfield, UK
Commenced commercial operations at the rice mill in UK
Targeting 16% share of the UK, Europe & US market by the end of FY’08
Finalizing an alliance with a leading business enterprise of Saudi Arabia, to market its range of Basmati rice
26
Strategic co-promotions
Branded Basmati - Domestic
Executed strategic co-promotions with leading FMCG brands & corporate houses in the domestic market like Indian Oil Corporation, Coke, and Duncans Tea
Entered into a co-promotion with Sandesh group of publications, publishers of the leading newspaper from Gujarat, for promotion of its Kohinoor Basmati rice
Over the years, SOL has been consistently adding new markets anddistributors to its list
Conducted an extensive advertising campaign to promote ‘Trophy Gold’ Basmati rice. Started supplying ‘Trophy’ to Pizza Hut & KFC outlets
Targeting a Market Share of 40% by 2007 in the domestic market
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Creating waves in mainstream markets worldwide
Packaged Foods
Entered into a tie up with TESCO, UK for 3 new food product lines
Excellent response in the first phase launch of RTE Curries in South Africa; Tie-up with Tiger Brands International
Entry of Kohinoor Heat & Eat Curries, Rice & Curry in Coles and Woolworth, two largest retail chains of Australia
Creating waves in Japan mainstream chains of Japan, Hankyu, Takashimaya and Daimaru
Amway India selling RTE foods via its direct sales distribution channel in India - 1st order of 79,000 pouches executed
Entered strategic co-promotions in the domestic market for Heat & Eat Curries with Pizza Hut and Malaysian Airlines
28
Foray into the Frozen Food business
Packaged Foods
Set up an independent food division to look after the sales and marketing of new range of RTE products
Increasing its product basket by diversifying into the Frozen Food business. Placed orders for state-of-the-art machinery
Planning a capacity expansion in the food plant from 50,000 to 75,000 meals per day along with expansion of its portfolio of products
Constantly looking at enhancing its portfolio through mergers & acquisitions
Strengthening the Research & Development Team
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Business Profile
Core Competencies
Introduction
Industry Overview
2
3
1
4
Initiatives
Financial Review
5
6
30
Branded sales contribute almost 50% to revenues
Revenues
4,539.0
5,321.85,066.1
4000
4500
5000
5500
FY'03 FY'04 FY'05
Revenues growing at a 3 year CAGR of 13% from Rs 3,504.8mn in FY’02 toRs 5,066.1mn in FY’05
Branded Basmati sales increased by 31.5% to Rs. 2,386mnFood business grew by a robust 93% to Rs. 91mn
Branded sales increased at a CAGR of 28% over the last 3 years from Rs1,315.4mn in FY’02 to Rs 2,476.7mn in FY’05
1,400.4
1,861.5
2,476.7
0
500
10001500
2000
2500
FY'03 FY'04 FY'05
Branded Sales
31
Operating margins increase to 7.5%
Operating Margin
5.9% 6.1%
7.5%
0.0%
2.0%
4.0%
6.0%
8.0%
FY'03 FY'04 FY'05
The EBIDTA margin increased from 6.1% in FY’04 to 7.5% in FY’05 due to favorable product mix shift
Net Profit increased by 19.3% to Rs. 154.8mn in FY’05 as compared to Rs. 129.8mn in FY’04 due to increase in operating profit margins and better working capital management
Net Margins increased from 2.4% in FY’04 to 3.1% in FY’05
EPS increased to Rs 7.01 from Rs6.62 in FY’04
94.9129.8
154.8
0
50
100
150
200
FY'03 FY'04 FY'05
Net Profits
32
Shareholding Pattern
26.86%
0.02%
44.12%11.47%
17.54%
Promoters FIIIndian FI Corporate BodiesPublic & Others Large FII Holding
Aranda Investments – 6.28%
The India Fund Inc. – 5.42%
Citigroup – 5.37%
33
Thank You