the five things every pr professional needs to know about generating attention on the internet

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@MichaelGustman Ten Golden Rules The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

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How to Cost Effectively Generate Traffic to a Website. How to Get a Website Ranked at the Top of Google Searches. Web Optimized Press Releases. What's Trending Now in Social Media. Tools to Impress the Cool Kids.

TRANSCRIPT

Page 1: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

@MichaelGustmanTen Golden Rules

The Five Things Every PR

Professional Needs to Know

About Generating Attention on the

Internet

Page 2: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

• How to cost effectively generate traffic to a website

• How to get a website ranked at the top of Google searches

• Web optimized press releases

• What’s trending now in Social Media

• Tools to impress the ‘cool kids’

Page 3: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 4: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Recent MediaBusiness Journal

Page 5: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 6: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
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Page 8: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

The Five Things Every PR

Professional Needs to Know About

Generating Attention on the

Internet

@MichaelGustmanTen Golden Rules

Page 9: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

‘I know half of my Advertising is wasted… I just don’t know which half’

John Wanamaker

Page 10: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 11: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

#1 You can measure ROI…to the penny

Page 12: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Pay Per ClickSponsored Link

Position #2

Page 13: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Pay Per Click

Page 14: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Advanced PPC Landing pages and Conversion

Page 15: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Landing Page Performance + 44%

Page 16: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

#1 You can measure ROI to the penny

Page 17: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

#2 Own More Real Estate

Page 18: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Pay-Per-Click Search ‘Advertising’

Page 19: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Page 20: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Keyword Research - Searches

Page 21: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Highlight textCopy into Word

Docment

Page 22: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Target 250 – 1000 words per

page

Page 23: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

TenGoldenRules.com Meta tags match content

Page 24: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

How many links TO a site

TenGoldenRules has 4,979 Links TO

the site

Page 25: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Directory links Business.comPage Rank

7/10

Page 26: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Second Click Link Strategy

Page 27: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

#2 Although Internet

Advertising is not

Expensive. SEO is Free!

Page 28: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

#3 GUS – Google Universal Search, add video, images

Page 29: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Bill Marriot’s Blog

Page 30: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 31: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

#3 GUSUnfortunately Not Gustman

Page 32: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

#4 Web Optimized PR Select 3 target phrases

Page 33: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Add to site first

Page 34: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Link to Press Release page from a blog, ping on RSS Feed

Page 35: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Track Results

Page 36: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 37: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 38: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

#4 Web Optimized Press Releases

• Selecting keywords• Adding to your site first• Building links• Sending release

Page 39: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

#5 Social Media

Page 40: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

about facebook

Page 41: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Facebook passes Yahoo

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Page 44: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
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Page 47: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 48: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 49: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 50: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 51: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

Free Tools You Can Use

Page 52: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 53: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 54: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet
Page 55: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

1. Try 1 thing today!

2. Please ‘pay-it-forward’– InternetMarketingClub.org – Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR

3. Slides…F/U

The Five Things Every PR Professional Needs to Know About Generating

Attention on the Internet

Michael Gustman www.TenGoldenRules.com 561-620-9121

[email protected]@michaelgustman

Page 56: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

What is TenGoldenRules.com?Landing Pages & Conversion

Page 57: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

What is TenGoldenRules.com?Video

Page 58: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

What is TenGoldenRules.com?Viral Marketing

Page 59: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

What is TenGoldenRules.com?Search Engine Marketing

Page 60: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

What is TenGoldenRules.com?eNewsletters

Page 61: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

What is TenGoldenRules.com?New Program Launch Strategy

Page 62: The Five Things Every PR Professional Needs to Know About Generating Attention on the Internet

1. Try 1 thing today!

2. Please ‘pay-it-forward’– Join the Conversation – Podcast call in 206-888-6606– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR

3. Slides…F/U

The Five Things Every PR Professional Needs to Know About Generating

Attention on the Internet

Michael Gustman www.TenGoldenRules.com 561-620-9121

[email protected]@michaelgustman