the five-stage model
DESCRIPTION
Exploring the consumer decision process through the five-stage model.TRANSCRIPT
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Decisions, Decisions: The Five-Stage Buying
Process
Jennifer ElksManagerial Marketing - Ignite Presentation
Spring 2011
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The Five- Stage Model
Problem recognition
Information search
Evaluation of alternatives
Purchase decision
Postpurchase behavior
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Problem recognition
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Internal stimuli …External stimuli …
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Information search
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Ask friends …Listen to spiels …
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Read reviews …See for yourself …
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Evaluation of
alternatives
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Choose your criteria …
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Purchase decision
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Postpurchase behavior
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Satisfaction …Buyer’s remorse …
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The Five-Stage Model: Purchasing Sustainable Seafood
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Stage 1: Problem recognition
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Stage 2: Information search
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Stage 3: Evaluation of alternatives
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Stage 4: Purchase decision
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Stage 5: Postpurchase behavior
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Stage 5: Postpurchase behavior
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Thank you!