the first thing i noticed was that the text, “don’t let texting blind you” was directly in...
TRANSCRIPT
The first thing I noticed was that the text, “DON’T LET TEXTING BLIND YOU” was
directly in front of the drivers face, causing him to not be
able to see the road.
I believe that the audience for this ad is mainly those drivers that
text while they are driving. The audience could also be those
who are passengers to texting drivers because they see how
texting “blinds” the driver.
I believe that the ad would lose some of its affect if the words weren’t over the drivers eyes. The whole point of the words being on the driver is to show that when you text and drive,
you’re basically blind.
The quote, “STOP THE TEXTS. STOP THE WRECKS.” is the
emotional appeal of this ad. I believe this because when you
read that, you start thinking about how many wrecks texting
and driving causes.
I believe that the logical appeal of this ad is that the quote, “DON’T
LET TEXTING BLIND YOU,” is directly in front of the driver. I think this because it actually
proves that texting is blinding the driver. It shows that texting and driving can cause you to become blind to what’s going on around
you.
I believe the ethical appeal of this ad, is the logo in the bottom right
corner. NHTSA, National Highway Traffic Safety Administration, which works daily to help prevent crashes
and their costs, both human and financial.
http://www.google.com/imghp?hl=en&tab=wi
textually.org
http://textinganddrivingstatistics.com/
http://www.nhtsa.gov/About