the first 15 seocnds
TRANSCRIPT
THE FIRST 15 SECONDS
Ran Segall Designer The nuSchool, Co-Founder
NEVER BELIEVE WHAT YOU READ IN THE MEDIA.
72% 79%
YOU HAVE 0-10 SECONDS TO TELL YOUR STORY.
Old Story New Story
“a picture is worth a thousand words”
“a picture is worth a thousand words”
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HOW TO MAKE A GOOD WEB PICTURE?
ANSWER THIS:• Who are you? • What do you do? • Why should I care?
ANSWER IT IN 0-10 SECONDS
WHO ARE YOU?Easy
PUT YOUR NAME / LOGO• Standard position (top corner / centre) • Use contrast (against background) • Use negative space
WHAT DO YOU DO?Intermediate
Putting the focus on rapid, qualified scalability.
Bullshit 3.0
Tapping into seamless, mobile document stores.
Bullshit 3.0
Streamlining event driven coupons on Facebook.
Bullshit 3.0
DON’T BULLSHIT.• Be clear. • Be short. • Be honest.
WHY SHOULD I CARE?Hard
MY FAVORITE PERSON IS ME.• Talk about me. • Make me feel good. • Inspire me / delight me / make me laugh.
SOME GOOD EXAMPLES
Thanks :)