the financial countdown: 3 budgeting secrets for 2017
TRANSCRIPT
2016 © AppFolio, Inc. Confidential.
2016 © AppFolio, Inc. Confidential.
The Financial Countdown:3 Budgeting Secrets for 2017Brought to you by:
AppFolio Property Manager, Realtor Magazine,and 80’s Rock band Europe
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• Property management and accounting• Online rent collection (free)• Prospect / guest card tracking• Vacancy Marketing• Websites• Online applications & leases• Resident Screening• Mobile Inspections
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Hello!I’m Stacy HoldenProject Director, AppFolioAccounting Software Wizard
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Know Your Competition
Know Your Numbers
Know Your Tools
The Financial Countdown: Agenda
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Know Your Competition: Scope Them
OutHow to Perform a Market
Analysis
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Property Management Companies in U.S.
*Property Management Market Research Report | NAICS 53131 | May 2016
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Do you compete with other property management compa-
nies in your area?
Yes (91%) No
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Step 1: Choose an Approach How to Perform a
Market Analysis
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Step 2: Gather Information How to Perform a
Market Analysis
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Average Vacancy Rate How to Perform a
Market Analysis
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Number of Days on Market, Per Unit
How to Perform a
Market Analysis
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Tenant Profile How to Perform a
Market Analysis
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Proximity to Your Properties How to Perform a
Market Analysis
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Established Property vs. New Construction
How to Perform a
Market Analysis
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Do a Rent Comparison
• Call Properties in the Area
• Refresh your own numbers often
• Research Online• Crunch the Numbers
On Paper:
VS.
With Software:
• Search pricing for your location
• Let the numbers crunch themselves!
How to Perform a
Market Analysis
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Tip: Use the Internet WiselyTop Places to Find Competitor / Regional Information: • Social Media • Business Directories• Online Review Sites• Competitor Websites
How to Perform a
Market Analysis
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Know Your Numbers:
Total Effective Rent GrowthWhat is it, and why should
I care?
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Gross Potential Rent
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Loss to Lease (LTL)
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Loss to Lease: New Move In
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Loss to Lease: Renewals
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Total Effective Rent
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Know Your Tools:
Find the Right Software
Accurate Accounting Software is a key ingredient to a successful
business.
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Your Website Is Your Doormat
#iheartappfolio
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Visibility into your vacanciesBe able to tell your owners• What is coming up• What is vacant• For how long
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Market exactly where you need toAppFolio Premium Leads:• Premium Ad Placement• Recorded phone calls• Set budget per individual ad
BasicPost to Internet
PremiumAppFolio Premium Leads
Advertise on Dozens of Free Sites ✔ ✔
Advertise on Premium Websites ✔
Receive Featured Placement on Most Sites ✔
Phone Lead Tracking & Recording ✔
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Automates with RainMaker/AppFolio
Place your screenshot here
Automating market analysis with:• Supply and demand• Geography• Unit size• Amenities• Competitors• And more…
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Cloud-Based AccountingAccounting is the heart of your business – if you can’t trust the data, you don’t have confidence in your business or your processes.
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AppFolio Flexible ReportingThese accounting features will help you run a tighter budget and a better business:
• Create Budgets• Share Financial Reports• Make Payments• Reconcile your Accounts
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Business Transparency, Owner Trust• Complete visibility on property costs and profits• Regular reports to keep them in the loop• Mobile access to reports/data
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Need all of this written down?Check your email for your own copy of our Budget Best Practices eBook!
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ThanksAny questions?
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