An Independent Professional Project by Maegan Chartrand

PROJECT DESCRIPTION

• Multi-chapter creative writing project posted online via WordPress

• Story of paranormal horror told by a University of Manitoba student

• Targeted to online horror fans of both genders between ages 20-30 and horror fans residing around Winnipeg of the same age

PROJECT DESCRIPTION – CONT’D• I wrote the plot outline, all character sketches, and all 13 chapters over summer 2015

• Launched the first blog post Oct. 2015 on thomasjericho.net

• Thirteen chapters total, chapters uploaded weekly until Jan. 2016

• Some chapters included photographic content

MARKETING SUCCESSES• Facebook page and Facebook Advertising

• Twitter Advertising

• News

MODERATE MARKETING SUCCESSES• Posters

• The Roblin Centre Atrium Advertising

• Reddit r/nosleep

• Google AdWords

CHALLENGES• Early reveal of authorship due to constant stream of private messages

• Thomasjericho.net was accidentally hidden from search engines by WordPress

• Learning additional skills after the project’s launch

• Audience segmentation

EVALUATION• Objective I – To complete the story of The Files of Thomas J. Jericho by writing between

19,500 and 26,000 words across 13 blog posts, from the last week of October 2015 until the first week of February 2016, with each post being between 1500-2000 words.

• Objective II – To have between 500-1000 page views on the blog by the end of February 2016

• Objective III – To obtain between 60-100 likes and 60-100 comments on the blog across all posts, as well as between 100-150 followers by the end of February 2016.

BUDGET • Proposed budget: $159.84-$243.84

• Actual budget: $550.57

THANK YOU!

QUESTIONS?