The Fifth Arab HR Conference

HR Matrix X CBM

Driving your employee performance to

organizational effectiveness

Paper 1:

Interpretation of strategy in terms of

HR Management

Dr. Abdurrahman Bas

Interpretation of strategy in terms of

HR Management

Today’s fast-changing competitive landscape requires that every

company has market oriented and financially spelled

competitive strategy.

No clear directions for the HR Management.

HR should intervene the strategy process to interpret the

stragegy

To intervene, HR needs to assume the role of being a

strategic partner for the top management to implement

strategies throughout the organization to add even more

value to the organization.

Dr. Abdurrahman Bas

Roles of HR Management

Administrative Expert > Administrative Efficiency (Better, faster, cheaper)

Employee Champion > Talent Improvement, Competencies Management

Change Agent > Help make change happen and happen fast

Strategic Partner > Partnering in Strategy Deployment and Execution

Dr. Abdurrahman Bas

• The effort of being a strategic partner must start with the

understanding of the business and the competition.

• HR can only be a real strategic partner if it

▼Takes its part in the strategy formulation process,

▼Spreads the strategic word throughout the organization,

▼Takes an active role in the implementation of it and

▼Generates the necessary competencies for the accomplishment

of the strategy.

Strategic Partnership Process for HR

Dr. Abdurrahman Bas

Formulate

Spread

Implement

Generate

Strategic Partnership Process for HR

Contribution

Interpretation

Dr. Abdurrahman Bas

HR Contribution to

the Strategy Formulation

Formulate

Spread

Implement

Generate

Dr. Abdurrahman Bas

Formulate

Spread

Implement

Generate

HR Contribution to

the Strategy Formulation

Dr. Abdurrahman Bas

HR Contribution to

the Spreading of the Strategic Word

Formulate

Spread

Implement

Generate

• The skills, knowledge and services that HR typically provides

the organization can be used to help corporate leaders deploy

the strategy.

• Regardless of how simple, complex or mysterious your

company’s strategic plan, usual training tools can help. HR

should prepare series of training sessions to spread the

strategic word throughout the organization.

• To give the message visually, HR can use “House of Strategy”

model.

Dr. Abdurrahman Bas

Spread the Word: “House of Strategy”

Building the Strategic Model of the Company

Formulate

Spread

Implement

Generate

Dr. Abdurrahman Bas

HR Interpretation of the Strategy:

Organizing The Strategic Action

Customer,

Market & Brand St.

Operations

Strategies

People &

Knowledge St.

Finance

Strategies

Vision

Formulate

Spread

Implement

Generate

Dr. Abdurrahman Bas

Organizing the Strategic Action

Customer,

Market & Brand St.

Operations

Strategies

Plan C1 Plan C2 Plan P1 Plan P2

C1.1 C1.2 P2.1 P2.2

People &

Knowledge St.

Finance

Strategies

Vision

Formulate

Spread

Implement

Generate

Dr. Abdurrahman Bas

Interpretation of Strategy

in Terms of HR Actions

• 50 countries, 1.200 stores

• Organizational arrangements

• Brand awareness & customer satisfaction researches

•New competencies

• 500.000 m2 sales area 10.000 employees

• Recruitment Plans

• Training Plans

• Employee satisfaction researches

• Product density schedules

•Visual guidelines

• $2 billion annual profit.

• Improvement Plans for profit per m2

• Operational Efficiency Plans

Formulate

Spread

Implement

Generate

We will be the most

preferred and biggest

Turkish fashion brand in

the world in 2015.

Dr. Abdurrahman Bas

Success Area Strategic Imperatives

Formulate

Spread

Implement

Generate

FINANCE CUSTOMER &

BRAND PRODUCT &

OPERATIONS PEOPLE &

KNOWLEDGE

To manage operations

efficiently and profitably.

Our goal is to be among the top 3

most recognizable and desirable

brands in our sector.

To constantly and promptly provide

new and well fitting products in a

friendly store environment to make

the customer live an unforgettable

shopping experience and feel good.

Be the part of the unforgettable

experince and feel good.

►

►

►

►

►

►

►

►

►

►

►

►

Dr. Abdurrahman Bas

Strategic Action Plans

– Blue Prints

No Success

Area Strategy How ? (Action) When ? Who ?

Formulate

Spread

Implement

Generate

Dr. Abdurrahman Bas

Resource Needs of Strategic Actions

– Green Prints

Eleman, Bilgi, Beceri, Finansal, Demirbaş

No Action Source-

Manpower

Place

Description

Budget

Total\Year

Time

When ?

Dept.

Who ?

Formulate

Spread

Implement

Generate

Dr. Abdurrahman Bas

HR Interpretation of the Strategy:

Strategically Manage the Competencies

• The strategic partnership of HR play a critical role to help achieve

top management’s strategic targets.

• The strategic management of employees’ competencies by HR is

the key to accomplish the company’s vision.

• The competency profiles should be defined to reflect necessary

competencies to achieve best performance in implementing the

strategy for each and every position in the company.

Formulate

Spread

Implement

Generate

Dr. Abdurrahman Bas

Strategic Management of the Competencies

Through Resource Based View fo the Strategy

Formulate

Spread

Implement

Generate

Dr. Abdurrahman Bas

Strategic Management of

the Competencies

Core

Competencies

Behavioral

Competencies

Technical

Competencies

Human Resources

Strategy

Competitive

Advantage

“Capabilities” “Capabilities”

Other Resources Other Resources

Formulate

Spread

Implement

Generate

Dr. Abdurrahman Bas

Conclusions

• To meet the competitive challenges organizations face today, HR

must go beyond being a functional player and should become

strategic partner.

• Today HR Management can

▼Take its part in the strategy formulation process,

▼Spread the strategic word throughout the organization,

▼Take an active role in the implementation of it and

▼Generate the necessary competencies for the

accomplishment of the strategy.

Dr. Abdurrahman Bas

Thanks

Dr. Abdurrahman Bas