the farm becca atkins zach deloache anh do ryan miller lauren waldrip
TRANSCRIPT
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The FarmBecca AtkinsZach DeLoacheAnh DoRyan MillerLauren Waldrip
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Overview The Cobblestone Project The Farm Findings Strengths and Weaknesses Suggestions
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The Cobblestone Project Founded in April 2008 “A Community Without Need.” Eight initiatives addressing a variety of
issues in Northwest Arkansas
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The Farm Was founded to provide
sustainable agriculture to help those in need around the Northwest Arkansas community
To accomplish this goal, they have 4 strategic pillars
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Organizational Chart
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Findings
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Publics / Involved Constituents Food banks Less fortunate individuals Employees Subscribers Customers Elementary schools Volunteers Donors
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Price Subscriptions are
$500/year Payment also
enables supply for hunger relief
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Place Bentonville farmers
market The farm Select local food
banks
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Production A set amount of 60 subscriptions are
sold per year Demand for subscriptions exceeds 60 3,000 volunteers have helped with
production over the past two years
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Promotion Gift cards Social media stories and updates Word of Mouth
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Strengths and Opportunities
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Strengths Have built a extensive nonprofit network
of throughout the seven initiatives Tackling a major issue through a unique
technique Actually producing the food to feed the
hungry Land, physical location, and a significant
amount of it
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Opportunities Currently tackling
many issues Attempting to do
everything within each issue
Limited by seasonal growing periods
Limited distribution
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Suggestions
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Cobblestone Project and The Farm Board Structure and Involvement Branding Social Media
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Cobblestone Project and The Farm
Cobblestone The Farm
Cobblestone The Farm
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Cobblestone Project and The Farm Board Structure and Involvement
Currently have one board for all initiatives Create a advisory/volunteer board for
each Start with the Farm Involve and engage more people who are
passionate about a specific issue
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Cobblestone Project and The Farm Branding
Each initiative has its own logo
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Cobblestone Project and The Farm Branding
Each imitative has its own logo Use a circle or rounded rectangle
(cobblestone) to unify logos Use the same font for unification Unify taglines
Be the Famer, Be the Photographer, Be the Home
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Cobblestone Project and The Farm Social Media
Currently: Facebook: Cobblestone Project Farm Twitter: @CSProjectFarm
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Cobblestone Project and The FarmSocial Media Comparison
Facebook Twitter
Currently Cobblestone Project Farm
@CSProjectFarm
Proposed The Farm, Cobblestone ProjectOrThe Farm, NWA
@TheFarmCSPOr@TheFarmNWA
Potentially mirror this pattern in all Cobblestone initiatives
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Cobblestone Project and The Farm Social Media
Create signs/banners with information to be displayed at The Farm
Create brochures/cards to be passed out Display social media
information on all print material
The Farm, Cobblestone Project
@TheFarmCSP
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Cobblestone Project and The Farm Social Media
Expand by creating a Instagram account Link Instagram, Twitter, and Facebook
Promote through contests Followers enter by retweeting/posting/liking
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Re-Evaluation of Goals Streamline Goals and Programs Expand Partnerships to Meet Goals Purposeful Events
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Re-Evaluation of Goals Streamline Goals and Programs
Current Goals: Hunger Relief, Economic Development, Education, and Community
Focus on your strengths Hunger Relief
Expand harvest amount Community
Physical location provides for more interaction
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Re-Evaluation of Goals Expand Partnerships to Meet Goals
Partner with other organization to reach original goals without requiring organizational energy Education
Apple Seeds, Inc. Economic Growth
Farmbox Delivers
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Re-Evaluation of Goals Purposeful Events
Bring people to the Farm Fulfills the Community goal Increases awareness and potential for
more donors, volunteers, and customers
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Target Market Donors Volunteers Customers
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Target Market Donors
Develop a specific list of needs Then, let people know those
needs Display needs at the Farm to
inform those on-site
Allow for specific sponsorships, and use signage
Partner with Campus Organizations and Corporations, and recognize
Future home of a new
High Tunnel$5,000
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Target Market Volunteers
Define volunteer groupings Corporate, Campus, and Community
Collect volunteer information Build relationships with
volunteers for a long-term commitment
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Target Market Customers
Determine specific organizations that The Farm will donate to Acknowledge on-site and online
Voucher Cards 1)Bring produce to the target schools 2)Discontinue this program and focus on
large organizational donations Develop a presence at the Fayetteville
Farmer’s Market
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Logistical Changes Greenhouse/High Tunnel expansion Crop variety Land use Foodcorps
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Logistical Changes Greenhouse/Tunnel expansion
Build more Expands growing season
Crop variety Focus on what subscribers want
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Logistical Changes Land use
Through focused goals, expansion should be possible
Foodcorps & Interns Utilize the college community to increase
staffing to tackle specific goals Begin the process to acquire a Foodcorps
worker
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Questions?
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Thank You!