the fabulous potential of facebook ads how? where? what? and the return? kathryn a. gorges...
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![Page 1: The Fabulous Potential of Facebook Ads How? Where? What? And the return? Kathryn A. Gorges 831-325-6158 1](https://reader035.vdocuments.us/reader035/viewer/2022062802/56649ea25503460f94ba59c2/html5/thumbnails/1.jpg)
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The Fabulous Potential of Facebook AdsHow? Where? What? And the return?
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![Page 2: The Fabulous Potential of Facebook Ads How? Where? What? And the return? Kathryn A. Gorges 831-325-6158 1](https://reader035.vdocuments.us/reader035/viewer/2022062802/56649ea25503460f94ba59c2/html5/thumbnails/2.jpg)
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Roadmap• Why Facebook ads?• Types of ads• Ad essentials • How to setup• Metrics
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Why Facebook Ads?• Brand Awareness• Referral
• Post visibility• Page likes – reach• Engagement• Website offers• Build list• Sell
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Algorithm Changes…
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Who Sees This…
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Who Sees These?
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Ads and the News Feed
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The Ad Market• Plain Vanilla Ads• Website• Facebook Page• Event• Application
• Sponsored Like• Sponsored Post• Video• Promoted Posts
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![Page 9: The Fabulous Potential of Facebook Ads How? Where? What? And the return? Kathryn A. Gorges 831-325-6158 1](https://reader035.vdocuments.us/reader035/viewer/2022062802/56649ea25503460f94ba59c2/html5/thumbnails/9.jpg)
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Ad Success Essentials
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The Perfect Facebook Ad
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![Page 11: The Fabulous Potential of Facebook Ads How? Where? What? And the return? Kathryn A. Gorges 831-325-6158 1](https://reader035.vdocuments.us/reader035/viewer/2022062802/56649ea25503460f94ba59c2/html5/thumbnails/11.jpg)
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The Perfect Ad Headline• Ask a question• Talk to them• Are you…• Do you need more…• Increase your…• Got milk?
• Their interests
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The Perfect Ad Picture• Grab attention• Bright colors• Recognizable images• Funny or smiling
faces
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The Perfect Ad Copy• Make a promise• What does your target
market want right NOW• What problem can you
solve right NOW• What results could they
get
• Call to action (CTA)• Tell them what to do• What happens when
they click13
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Target Your Ad• Geographic• Age• Gender• Activities• Likes• Preferences• Married, etc.• Likes, not likes
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Facebook Ad Manager
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Campaign Budget
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Promoted Facebook Posts
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Measure • Refine • Rerun
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Kat
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I’m here to help…
Kathryn A. GorgesStrategic Marketing Consulting831-325-6158Social Marketing DivaMarketing Possibility
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