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Introducing TrackSure™ by

InkSure

Award Winner

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Enhanced Multi-layer Security

What the reader seesIn the non-visible range

What you see in the Visible range

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Introducing TrackSure™

for Covert Barcode Applications

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Grey Market / Product Diversion

What is Grey Market / Product Diversion?

• Refers to genuine product which flows from an authorized distribution partner in a low price territory to other authorized distribution partners in high price territories or into a non- authorized retail channel

• Why is it so difficult to catch? The offending distributors will often remove any visible variable information (bar codes, lot codes, shipping destinations) in order to prevent the manufacturer from tracing diverted product back to them.

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Why Covert Barcodes? Track & Trace solutions address:

• Diversion• Grey Market Distribution/Organized Retail Theft• Counterfeiting

Why Covert?• Enhanced Multi-Layer Security• Easily added to existing packaging without visual change• Overt tracking technology is easier to identify, erase,

or cover

Why Barcodes?• Easily accommodates item level or batch level

information• Can be printed on existing equipment• Data tracking based on universally accepted technology• Open architecture

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The TrackSure™ Solution A standard barcode reader with modified optics

• Reads common matrix and linear barcodes• Near contact scanning• Common RS232,Keyboard Wedge, and

USB interfaces• Operator friendly/Less than 9 oz. in weight

InkSure’s highly flexible SmartInk• Covert, machine readable authentication• Common barcode printing methods

Variable Data Printing• IIMAK Thermal Transfer Ribbons • INKJET (Solvent Based)

• Thermal Ink Jet (TIJ)• Continuous Ink Jet (CIJ)

Fixed Printing• All common printing technologies

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TrackSure Reader Options

• Hand Held Scanner•Cabled or

•Blue Tooth Wireless

• Scanner and Hand Held Terminal In-one

• Fixed or Table Top Mounted

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What Can You See?

The answer is NOTHING!

TrackSure™

This is what is REALLY there. This is only visible by using a

TrackSure reader !