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The Experimenting City Demand-Side Business Models for the Current Stage of the IoT Hype Cycle 23/06/18

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Page 1: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

The Experimenting CityDemand-Side Business Models

for the Current Stage of the IoT Hype Cycle

23/06/18

Page 2: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

BasicsGlobal smart city networkFounded 2015 in Brussels with a first wave of 31 cities from 7 countries117 cities from Australia, Austria, Belgium, Bosnia, Brazil, Croatia, Denmark, Finland, France, Greece, Hungary, Ireland, Italy, Mexico, Netherlands, Norway, Poland, Portugal, Scotland, Slovenia, and Spain.Focused on light-weight implementation of open data services using common standards, technologies, and architectures

Page 3: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart
Page 4: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

OrganisationIncorporated as not-for-profit in December 2017

Based in Brussels, Belgium

4 founding partners:o IMEC (Belgium)

o Future Cities Catapult (UK)

o Aarhus University (Denmark)

o Business Tampere (Finland)

5

Page 5: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

Board of Directors

Chair: Martin BrynskovAarhus University

Working Groups

Mobility, Standards,…

Projects

H2020, EIT

PartnershipsEIP-SCC, TM Forum,

FIWARE, AIOTI, Eurocities,…

Events

CSCC, IOT4SCC, SCEWC,…

ManagementGM: Davor Meersman

OASC

Council of Cities

Chair: Bart RosseauCity of Ghent

117Cities

24National

Networks

Structure

6

Page 6: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

The OASC Innovation Ecosystem

7

Page 7: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

IOT BUSINESS MODELS FOR THE EXPERIMENTING CITY

8

Page 8: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

25 billion Connected iot devices by 2020

$6 trillion Investment in iot solutions by 2020

$13 trillion ROI Generated by 2025

Page

9

Page 9: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

VS

Reality check

Page 10: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

Peak of

Inflated

expectations

Internet

Of things

Hype cycle

Reality check

Page 11: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

Smart

mobility

Smart

living

Smart

government

Smart

environment

Smart

economy

Smart

people

citizens

government

research

business

The smart city ‘to the rescue’

Page 12: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

5

10

15

20

25

30

0

Network

connection

Network

access

Technology

platform

Smart city

solutions

Platform

monetization

Operations

platform

Program

Leadership &

services

15%

21%

9%

25%

10%6%

13%

seattle SMART CITY ANNUAL BudGET (CISCO, In $mio)

resulting in approximately + $11 / citizen

navigant research, leaderboard report smart city suppliers

Q4 2014

Smart city market opportunity

Page 13: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

integratorsmarket leadership

navigent research, leaderboard report smart city suppliers, Q4 2014

pure-play

product/service

vendors

network

service

providers

managed

service

providers

Smart city market players

Page 14: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

The smart city: a growing innovation market

Page 15: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

Open

Innovation

2.0

Quadruple

Helix

model

Engagement

platform

Smart city living labs

Page 16: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

4-layer

approach

Fromstart-up Tomultinational

Living

labUser/busine

ss

data

network

hardware Incentivisation

models

Privac

y

Internatio

nalmindset

Wide Iot coverage

innovation - exploration - behavioral experimentation

By

design

Smart city living labs

Page 17: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

Hardware infrastructure

Enabling infrastructure

gatew

ays

networ

k

Living

lab

Panel

mgt

Real

time

data

Big

data

Product

certificate

Iot

product

Iot

product

Iot

product

exp

ert

ise

orc

he

str

atio

n

Iot

product

tech

no

logy

user engagement platform

living lab

governance

four layer approach

hardware

network

data

user/business

open standards

support product ecosystem

Smart city living labs

Page 18: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

interfaces

Engagement

platform

Stakeholding

individuals

as co-creators

Citizens - Customers

Employees - Suppliers

Partners - Others

Private

sector

Public

sector

Social

sector

Ecosystem

of

capabilities

Domain of

experience

s

artefacts

processes people

offer expertise

quadruple helix models and

processes

interfacing with ecosystem of

capabilities

orchestration of platform

strategic consulting

why/how to build a smart city

the development of the

initiatives

operational consulting

building and managing the

platform

engaging the citizens and

participants

Smart city living labs

Page 19: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

LIVING LAB

offering

partner

offering

3rd party

offering

customers

LIVING LAB

offering

partner

offerin

g

3rd

party

offerin

g

customers

Product ecosystem: various approaches

Page 20: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

Minimal Interoperability Mechanisms

OASC cities commit to implementing Minimal Interoperability Mechanisms (MIMs):

Open Data Platforms

(Real-time) APIs

Context Information

21

Page 21: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

IoT Large Scale Pilot for Smart Cities aiming to create a global market for IoT-enabled urban services

Overview:Budget: €20m39 Partners8 Cities in Europe + 3 cities global + OASC citiesOpen Call: 1 June 2018

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Page 22: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

Interoperability points and MIMs

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Page 24: The Experimenting City - Microsoft · 2018-05-06 · Working Groups Mobility, ... VS Reality check. Peak of Inflated expectations Internet Of things Hype cycle Reality check. Smart

Dr. Davor MeersmanGeneral [email protected]

More info:www.oascities.orgTwitter: @oascities