the evolving travel shopping journey: traveling & sharing the experience
TRANSCRIPT
Let Me Take A Selfie: Traveling & Sharing The Experience
1:05PM – 1:35PM ET #EvolvingTravelEd St. Onge, President, Flip.toCharlie Osmond, Chief Tease, Triptease
Beyond The Booking
Source: Google, 2016 | ReviewPro, 2015 | Phocuswright, 2016
Let Me Take A Selfie: Travel and Sharing The Experience
Ed St. OngePresident, Flip.to
Click to add Image (optional)
StorytellersModern technology has made us all storytellers.
We share the highlights of everything we do.
A “shout-out” to the biggest disruptors in travel marketing
It hasn’t all been upside…
The evolution of our travel storiesTHEN NOW
A post shared only 3 times reaches over 10,000 people.
A single person can have massive reach
Awesome Opportunity for Hotels
THE SHORES OUTDOORSPHOTO CONTEST
SEP 11 - DEC 29, 2015
The last 3 months of advocacy:375,000+ potential guests reached
6 year follower-base
Storytellers are an effective way to avoid competing on marketing spend with the big players
Edward St. Onge • President • http://flip.to
Stories travelYour guests have incredible stories to tell, and huge
global audiences who are listening.
Make their stories an integral part of your story, and turn meaningful moments into measurable ROI.
Let Me Take A Selfie
Charlie OsmondChief Tease, Triptease
Click to add Image (optional)
Industry leaders?
“Investing in social media is wasted money” Glenn Fogel, Head of Strategy, Priceline
“It did not move the needle” Steve Kaufer, CEO Tripadvisor
Social can drive awarenessResearch by Consumer Pulse
Research & EvaluationAwareness Purchase decision
Social proof
Social web
The best ROI from Facebook?
Using social to increase bookings
Charlie OsmondChief Tease, Triptease
1. Gather reviews (social proof)2. Custom audiences
David ChestlerEVP Global Enterprise Sales & Business Development, SiteMinderwww.siteminder.com
Ed St. OngePresident, Flip.towww.flip.to
Charlie OsmondChief Tease, Tripteasewww.triptease.com
Joey EganVP, Marketing, Leonardowww.leonardo.com
Connect With Us
Charlie OsmondChief Tease, Tripteasewww.triptease.com
[email protected] linkedin.com/in/charlieo @cosmond
Chris BlaineVP, Sales & Account Management, Sojernwww.sojern.com
[email protected] linkedin.com/in/clblaine @sojern
David ChestlerEVP Global Enterprise Sales & Business Development, SiteMinderwww.siteminder.com
[email protected] linkedin.com/in/davidchestler @dchestler
Ed St. OngePresident, Flip.towww.flip.to
[email protected] linkedin.com/in/edward-st-onge-7b53735 @EdwardStOnge
Ellis ConnollyChief Revenue Officer, TrustYouwww.trustyou.com
[email protected] linkedin.com/in/ellisconnolly @ellis_connolly
Joey EganVP, Marketing, Leonardowww.leonardo.com
[email protected] linkedin.com/in/joey-egan-1017621 @joeyegan
Slide deck & recordings will be shared with you next week.
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