TheEVOLVING

Engagement Strategy© Dr. Tamer F. Elewa

Bio in picturesTheEVOLVING

Engagement Strategy

© Dr. Tamer F. Elewa

Employee Engagement:Science or Fashion?

• Engagement, Satisfaction &Motivation.. The dilemma!

• Theories Vs Practice .. Which one dowe trust?

TheEVOLVING

Engagement Strategy

© Dr. Tamer F. Elewa

Employee Engagement:Science or Fashion?

TheEVOLVING

Engagement Strategy

© Dr. Tamer F. Elewa

Employee Engagement:It’s complex ..

TheEVOLVING

Engagement Strategy

© Dr. Tamer F. Elewa

Employee Engagement:Do we really measure it?

TheEVOLVING

Engagement Strategy

© Dr. Tamer F. Elewa

“.. people from different cultural backgrounds withinthe same country exhibited larger differences thandid people from different countries. Cross-culturalcomparisons using subjective Likert scales are

compromised because of different reference groups”

Source: Heine, S.J., Lehman, D.R., Peng, K., Greenholtz, J. (2002). What’s Wrong With Cross-Cultural Comparisons of Subjective LikertScales?: The Reference-Group Effect. Journal of Personality and Social Psychology. , Vol. 82, No. 6, 903–918

Employee Engagement:Do we really measure it?

TheEVOLVING

Engagement Strategy

© Dr. Tamer F. Elewa

Source: Lee JW, Jones PS, Mineyama Y, Zhang XE. (2002). Cultural differences in responses to a Likert scale. Res Nurs Health.Aug;25(4):295-306.

Chinese more frequently skippedquestions

Japanese respondents morefrequently reported difficulty with

the scale

both groupsselected the

midpoint morefrequently on

items thatinvolved

admitting to apositive emotion

more likely to indicate a positiveemotion

Employee Engagement:Science or Fashion?

IF• Drivers are not the same ..• Survey tools are not reliable ..• No agreement on what

engagement is ..• No silver bullet ..

TheEVOLVING

Engagement Strategy

© Dr. Tamer F. Elewa

Employee Engagement:It’s an Equation ..

TheEVOLVING

Engagement Strategy

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Employee Engagement:It’s Evolving ..

TheEVOLVING

Engagement Strategy

© Dr. Tamer F. Elewa

& Dynamic ..

Employee Engagement:It’s More than a survey

TheEVOLVING

Engagement Strategy

© Dr. Tamer F. Elewa

Employee Engagement:It’s HR-Business enabled

TheEVOLVING

Engagement Strategy

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Design

Measure

Employee Engagement:Research suggests

TheEVOLVING

Engagement Strategy

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Identify

Employee Engagement:It’s possible ..

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Engagement Strategy

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For further informationTheEVOLVING

Engagement Strategy

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@TamerElewa

Dr. Tamer F. Elewa

for being agreat audience

Dr. Tamer F. Elewa2014