the evolution of the design discipline

Danish design ladder

Design as a way of work (co – creation)

Design as stylingDesign for products and services

Design for experience

Design for strategy

No appreciation of design

Existing Design Thinking schools funded by Hasso Plattner Trust

Focus: To be a nexus in South Africa and the African continent regards the practice, research and dissemination in Design Led Thinking as a driver of new

outcomes and innovation

d-school students (foundation course 2017)Faculty representation

16

18

DSchool ecosystem (people / process / place)

Human Centered approach(need finding)

Moving from the:explicit implicit meaning

USER + NEED + INSIGHT

deferring solutions and remaining in the problem space for as long as possible, keep the human at the center of your thinking

Designing the right thing Designing the thing right

Attributes of a design led approach …

User-centeredness and involvement

Problem solving

Iteration and experimentation

Interdisciplinary collaboration

Ability to visualize

Gestalt view

Abductive reasoning

Tolerance of ambiguity and failure

Blending analysis and intuition

Creativity and Innovation

An Ambidextrous Organisation

LinearRationalDetailedStructuralConvergent“Left Brain” thinkingInductive logic Deductive logic

HolisticSystemic

DivergentRelationalNon linear

“Right Brain” thinkingAbductive logic

Organisations build for optimisation and reliability

Tuned for exploitation

Individual based incentives

IQ

Organisations built to create

Tuned for exploration

Team based incentives(teams of teams)

WeQ

Integrative thinking

(design ledthinking)

Operational role

Strategic role

Service offering role

How might we redesign the way we administer and manage our public facing assets and facilities in a

world where these assets are critical citizen touchpoints?

New School of Design Thinking at UCT - 2021

video

How might we change teen girls aspirations for teenage marriages?