the evolution of messaging

TelecomInnovators’

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The Evolution of MessagingFrom Email, SMS, and IM

toCell Broadcast, MMS, and Video

Imran QidwaiJune 4, 2003


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www.nmscommunications.com

NMS Telecom Innovators Webinar SeriesAdvancing Communications with Voice Technology

Twelve months of telecom industry and technology information

Tailored for today’s innovative solution developers

Presented by NMS and their partner application industry leaders

Complemented by hosted, on-line technology forums immediately following the webinar



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Agenda

Survey of Messaging LandscapeTrends and Technologies TodayEmerging LandscapeBack to the FutureSummary


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About NMS Communications

Leading provider of systems, system building blocks, and services for next-generation communications solutions

With a focus on enhanced services, voice-driven applications, and packet infrastructure markets

With a history of creating value for communications solution innovators: equipment suppliers, application developers and service providers based on

NMS-built technologies and servicesStrategic relationships with technology partnersIndustry-leading supply chain and integration partnerships


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NMS at a Glance

Product DevelopmentSales & SE supportChannel Partners’ Headquarters

20+ years in telecomProducts deployed in 90 countries24/7 worldwide technical support

400+ employees0 ~200 in product development0 ~150 in field, support


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Email: Internet’s Killer App

First message sent in 1972Exploded in 90s with universal access to Internet, and adoption of Internet email standards900 million email addresses at end of 2000Main characteristics: convenience & ubiquity

Universal reach using name@domainAvailable across many devicesAccessible with mail clients and browsersPersonal mailboxes typically reachable from any PCAny size message, with attachmentsMailboxes often used as huge archivesPC keyboard and screen provide room to work


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Short Messaging Service

SMS part of GSM standard starting in mid 1990s; expanded worldwide with GSM adoption, except for USRecent reality TV voting spurred awareness in USMost of 1 billion mobile phones worldwide have SMSBig & profitable business: $40 billion in 2002 for 366 billion messages on GSM networks worldwideCharacteristics:

Highly available & personal devices (mobile phones)Short one-byte text only — better for Latin languages160 char lm8ashn — ovrcm by nu vocabEasy addressing in most of the world using mobile numberUsually quick deliveryNo archival


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Instant Messengers

Mirablis launched first IM product ICQ (I Seek U) in 1996 as communication tool for teens, young adultsPopularized worldwide via free IM from AOL; MSN & Yahoo! followedEntered enterprise for quick interaction using presence awareness, avoiding phone tag & small talk108 million users on AIM, ICQ, MSN & Yahoo! at end 2002Characteristics:

Buddies, presence awareness of buddiesNear real-time communications1-to-1 or chat (group) messagingProgressed from text to shared imagesRecent trend towards voice & videoLack of interoperability between major services


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Trends and Technologies Today


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Cell BroadcastCell Broadcast is part of Phase 2 of GSM 03.49Some services deployed in Europe starting late 1990sOne-to-many geographically focused serviceBoth CB and SMS use the GSM network signaling pathCharacteristics:

Highly efficient: message sent to multiple mobile phones within a given part of network at once, instead of 1-by-1 deliveryLarge message size: 1-15 pages of 93 chars = 1,395 maxGreat for emergency or informational notificationsNormally requires opt-in by subscriberBeginnings of the concept of “location” addressing


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LocationInterest in LBS continues to grow with availability of location information — and as population becomes more mobile1996 FCC mandate in US; wireless operators to provide following for 911 calls:

Phase I: Call back number and cell site location (1998)Phase II: Location by latitude and longitude, “within 50 to 100 meters in most cases” (2001)

No mechanism for wireless operator cost recoveryLocation Based Services expected to satisfy operators’ need to monetize mandated investments

Elsewhere, location awareness driven by enabling technologies: cell site ID/location, GPS, PHS**

Mixed success for early LBS in Europe and Japan

**PHS = Personal Handyphone System


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Availability

Any use of user location and presence info generates privacy concernsEU and US have existing or planned laws governing privacy of such informationTechnology solution is to provide user control on their availability informationConcepts already exist in popular IM clientsPAM (Presence & Availability Management) Forum has been a leading industry groupPAM Forum merged recently with Parlay Group


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LAMP: Messaging Additives

Location: Knowledge of geolocation, translatable to a place of interest using GISAvailability: User control of own presence and location informationMobility: Increasing demands with more wireless footprint and wider bandwidthPresence: Concept introduced by IM; tied to availability

Messaging


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Emerging Landscape


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Natural Progression

Fueled by user desire for a richer experienceCross-fertilization of ideas, and amalgamationEnabled by technology affordability

Widespread wireless accessImproved bandwidthBetter compressionFaster processingHigher storageBetter screensRelatively lower usage charges

Messaging approaching near-realtime communications

Size/Richness of Format

SMS IM Image/FaxEmail Voice VideoMMS


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Reverse 911

Sends emergency notifications to all in a geographical areaBased on knowledge of who is in the target areaInitial deployments based on landline voiceFuture systems to support wireless, all messaging formsLAMP technologies provide essential ingredientsMessage/Comm switch handles format transcoding for delivery to variety of devicesOther requirements:

Urgency — priority of emergency traffic ReliabilityThroughput


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Wireline SMSRevenge of the Landline Operators

ETSI standard approved in Nov 01; others existServices rolled out in Germany, Italy, UK, China, S. Africa, Singapore, and others starting in 2000Goal is interoperability with huge wireless baseMany applications; wireline devices more capable than wirelessDeutsche Telekom wireline SMS traffic in 2002:

8 million messages sent23 million messages received from mobile

NMS-enabled solutionsSonorys and Swapcom unveiled Wireline SMS Platform in Feb 2003Bahrain Telecomm launched first Arabic wireline SMS in May 2003


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Multimedia Messaging Service (MMS)

Standards exist today; practical variations around the world due to various constraintsAddressing by phone number or emailDelivered with phone notification like SMS, using store & forward somewhat like emailMessage looks like a slide show with rich text, sound and graphics Good user experience when phone has built-in camera & color screenPhone becomes device for communication, information and entertainment


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MMS in the Market

Japanese market more advanced due to reliance on mobile phones for Internet access

Pioneer J-Phone sold 9 million Sha-Mail picture phones from June 01 to March 03 - 65% penetration DoCoMo crossed 10 million mark in April 03

2002 saw better than expected penetration in Europe and Asia; virtually none in USIn 2003

T-Mobile and AT&T are neck & neck offering picture phones in US, but jury still out on usageJ-Phone first with megapixel picture phone at end of May

Greater usage held back by handset incompatibilities and carrier inter-operability problems


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MMS: The SMS Killer?

Incumbent SMS will continue to wield power for a while:

User comfort levelMMS pricing higher and more complex

Wireless World Forum: 1% of wireless messages in 2004 will be multimedia


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Video: The Next Big Thing?

Products, ideas & services around for 40+ yrsAlways the promise, never the quality and the network QoS needed, but beginning to change

Short recorded message clips — a way around issues for realtime videoNetwork assistance often needed, for media adaptation and signaling translation. NMS gear used in many placesAsia again ahead, with real services in Japan & Korea

J-Phone sold 1 million Movie Sha-Mail phones in 9 months in 2002

Video messaging trials for AOL IMFCC restrictions related to AOL-Time Warner mergerCompetitors MSN and Yahoo! IM moving to realtime video


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Video: Incremental Approach

Minimizing initial cost outlaysStreaming-only terminals with optional video captureFocus on content delivery apps

Limited extension to messaging and callingVideo message retrievalLimited video sending (store and forward)Limited video conferencing support (Webcast)

Postpone upgrade cost outlaysWait for QoS improvements in 3G and InternetWait for development of wireless SIP based video

Approach works well for messaging


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Video: Complete Approach

Focus on a large set of applicationsInteractive video firstNew services via gateways to interactive video services with incremental upgrade

Higher initial costMust implement transport suitable for interactive videoNeed larger critical mass of apps to justify

More forward thinking, but exposed in telecom slowdown


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Back to the Future


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IM Goes to Work

First penetrated the enterprise unbeknownst to ITInitial IT reactions varied, mostly unwelcomeEnterprise IM vendors solving security, logging & archiving, and directory integrationMajor IM services AOL, MSN and Yahoo! now providing enterprise products & gatewaysIM inter-operability still issue


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Email on the Go

Increasing demand for mobile and wireless emailLaptop with dialup progressed to broadband and WiFiSmall phone no good for emailRIM Blackberry made wireless mobile email usable in N.A.2.5G/3G & WiFi speeding up trend worldwide, with other devices and offerings in play4G, when it comes along, will have impact depending on then state of WiFi


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Email for Everyone & Everything

Enterprise email clients got bulkier with collaboration, and calendar integration etc.Next moves based on email infrastructures in place & messaging paradigms understood by usersEmerging trends:

Stripped down email for deskless store & factory workersReal-time business info delivery to customers and partnersBusiness process fusionWeb services integrationContextual collaboration - mixing with above

Effort towards componentized email — lightweight elements to meet the new demands


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Where Goes Email, There Goes…

…SpamEmail victim of its own successSpam now single biggest issuePervades enterprise & public emailAOL filters 2 billion spams per dayVendors & ISPs banding to solve the problem, but easy to use standards in the wayWill take more than the regulations in progress


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Summary

Messaging has a strong presence in both personal and business communicationsMessaging will continue to evolve

Content is getting richerEmbellished by LAMP for better efficacyApplication integration for wider benefits

Near real-time delivery for instant communications will blur messaging with realtime communications


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Please take a moment now to complete our short survey,

while we start the Q & A


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For more information……

ContactImran Qidwai: [email protected]

Register today at http://www.nmscommunications.comfor the next web seminar:

July 9, “Enhanced Services in the Network and in the EnterprisePresented by Frederic Dickey, Product Marketing Director for speech and signaling products at NMS


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