The Evolution Of HR Using data and insights to Plan, Hire and Develop top talent of the future.

Chris Burgess

LinkedIn Africa

LinkedIn – Find Nearby

1. Open LinkedIn app

2. Tap “My Network”

3. Tap “Find nearby” at the top of the screen.

4. Follow prompts.

Who am I?

I am a people person

Why am I qualified to speak

I love technology and especially data.

What are the top 3 things CEO’s care about?

1. Attracting and retaining talent

2. Developing next gen leaders

3. Disruptive technologies

Digital impact on the Insurance & Asset Management industryThe fourth industrial revolution is here…

Source: ”Future of Work”, World Economic Forum

Transforming industries and innovation

INDUSTRY 1.0 INDUSTRY 2.0 INDUSTRY 3.0 INDUSTRY 4.0

Manufacturing, steam power, weaving loom

Mass production, assembly line,

electrical energy

Automation, computers and

electronics

Cyber Physical Systems, internet of

things, networks

1784 1870 1969 Today

Big DataAI /

AutomationInternet of

Things3D Printing

Data production is expected to double

every 2 years for the next decade(1)

Based on today’s technologies 41%

of work activities in South Africa could be automated in some

way(2)

In 2017, there were 8.4B devices

connected to the internet, this will

increase to 20.4B by 2020(3)

17% of wholesale and retail companies surveyed expect to gain a competitive advantage by using

3DP within five years(4)

…and data and technology are disrupting everything

Sources: EMC, HBR, Gartner, EY

Based on today’s technologies

up to 41%of activities in South Africa are susceptible to automation

*McKinsey Global Institute

Member growth?

Create profile

Build network

Add interests &

skillsIDENTITY

Add experience &

education

Meet Kate

ENGAGEMENT

Join groups

Send messages

Read/listen/watch/likeand post content

Visit company pages

Follow thought leaders

Professional development

Seek career advice

Apply for jobs

Create profile

Build network

Add interests &

skills

Add experience &

education

See what Kate does

Know what matters to Kate

Likes content from Simon Sinek

INTENT

Believes mission-driven organizations are the future of business

Runs 5 and 10ks for local causes

Wants to develop her skills

as a manager

Aspires to senior

leadership

Join groups

Send messages

Read/listen/watch/likeand post content

Visit company pages

Follow thought leaders

Professional development

Seek career advice

Apply for jobs

Create profile

Build network

Add interests &

skills

Add experience &

education

It’s a map of the real-life global workforce

The Economic Graph

90KSchools

645MMembers

30MCompanies

50KSkills

20MOpen Jobs

7MMembers

106KCompanies

64KJobs

21KSkills

8KSchools

637 new data points are created every 2 seconds, fueling our Economic Graph.This vast network of data enables you to be more successful on LinkedIn.

LinkedIn’s vision is to create economic opportunityfor every member of the global workforce

The disruption of HR -Think differently

D E V E L O PP L A N H I R E

Data + Insights Skills gaps / Employer

BrandHow do we

engage with our

workforce

PlanUsing data insights to inform your attraction and development strategy

How you can use Data + Insights

HiringStrategy

Inform recruiting strategy and set

expectations with Hiring Managers

Employer Branding

Identify target audiences and understand their

expectations

Competitive Intelligence

Gain insights about peer companies and

industry leaders

GeolocationDecisions

Understand how the talent market and

competition

vary by region to support location decisions

Workforce Planning

Craft data-driven plans for talent acquisition,

development, and retention

Hire Understanding the skills gap to attract and hire the top talent

Aware

Engaged

Considering

Applied

Screened

Interviewed

Offered

Hired

The candidate Journey The hiring funnel

Data and insights can fuel your

acquisition funnel.

Your Workforce Plans will have to get agileRapidly changing hiring needs will be your biggest priority

41%

43%

43%

52%

65%

Top priorities for recruiting over the next 5 years

Keeping up with rapidly changing hiring needs

Keeping up with recruiting technology

Showing business impact

Leveraging data effectively

Influencing business leaders

To embrace digitalization, companies will need digital talent

Artificial Intelligence

Computer Graphics Cyber Security

Data ScienceComputer Networking

Development Tools Mobile ApplicationDevelopment

Human-Computer Interaction

Enterprise Software FinTech Game Development

Software Development

Life Cycle (SDLC)

Software Testing Web DevelopmentScientific Computing System Administration

861kwhich makes up 12% of the overall member base in South Africa

There are over 861k LinkedIn members in South Africa with these Digital skills

Traditionally digital industries continue to hire this talent

Digital Hires (Last 12 Months)

* Digital professional is a member who has at least 2 digital skills on their LinkedIn profile

2,2k2,3k2,4k

4,0k4,2k4,6k5,0k

9,1k14,8k

Energy &…

Hardware…

Media &…

Corporate…

Software…

But other industries are shifting their efforts towards hiring Digital Professionals

Digitalization Effort Rate

* Digitalization effort rate - % change in the proportion of InMails sent to digitally skill professionals vs any other professionals (comparison period June ‘16-May’17 with June ‘18-May’19)

Retail

Design

Media & Communications

Hardware & Networking

Manufacturing

Healthcare

Construction

Consumer Goods

Recreation & Leisure

Finance

-8%-5%-1%

1%2%

5%5%7%8%

14%14%

22%24%

37%

Energy & Mining

Software & IT Services

Education

Corporate Services

Digital professionals in South Africa are hyper mobile

14% changed jobs in the last

12 months

South African Average (Overall) for changing jobs in the last 12

months is 7%

How we engage with brands has changed?

The process of engaging and dealing with brands has shifted.

“If you don’t give the market the

story to talk about, they’ll define your brand’s story for

you.”

David Brier

DevelopUnderstanding the expectations of your employees and what they care about

What is most important for Digital professionals in South Africa when considering a job?

*Based on the LinkedIn Employee Value Proposition Survey - Sample Size 23,669 Digital professionals in South Africa

1. Excellent compensation and benefits2. Good work-life balance3. Flexible work arrangements4. Challenging work5. Colleagues and culture that inspire employees

to do their best6. Open and effective management7. Job security8. Role that meaningfully impacts the company's

success9. Investment in comprehensive and ongoing

employee training10. Employees have influence over their tasks and

priorities

Get managers involved to drive learner engagement

75% of employees

would take a

course their

manager assigned

75%

Millennial’s Median Tenure in South Africa

1. Colleagues and culture that inspire employees to do their best

2. Flexible work arrangements

3. Job security

1,82,32,62,72,72,83,33,33,63,9

Educ…

Medi…

Finan…

Man…

Median Tenure of South African Millennials first full-

time job(Top 10 industries by number of Millennial members)

Region Median

(2.8 years)

63…

2…

Bab…

Mill…

Median tenure of first full-time job across generations

Median tenure of current job across generations

•For median tenure of first full-time job, only members who reported starting a job within one year of finishing college are included•Members whose age could not be inferred are excluded from the analysis•Source: September 2018 Annual LinkedIn Employer Value Propositions Survey of 350K+ LinkedIn members globally

Median tenure of South African Millennials versus

previous generations

What do South African Millennials look for from an

employer?(excluding Compensation and Work-Life balance)

Benchmark your company’s

metric to understand

your performance in

retaining Millennial employees

Millennial excludes members who obtained their bachelor degree on or after 2015 to remove bias towards shorter tenure for recentgraduates.

8…6…

3…

Ba…

Mi…

2019 South Africa Talent Awards

Celebrating Success!

2018 winners:

“The pace of change has never

been this fast, yet it will never be this

slow again.”

Justin Trudeau, Davos 2018

Thank you