the european union supports campaigns that … · the european union supports campaigns that...
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CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
The content of this presentation represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
2015 2016 2017
APPLICATIONPlanning & PREPARATION GAYES! FINAL GA
2017 2018
TENDER DELIVERABLESY1
2018 2019
DELIVERABLESY2
2019 2020
DELIVERABLESY3
The content of this presentation represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
The content of this presentation represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
CollaborationFOLLOW-UP
PARTICIPANT PORTAL
ON SITE
EU MAIN MESSAGEGUIDES & SEMINARS
SHARED GOALSFREQUENT MEETINGS
MARKET EXPERTISEPLANNING
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
Texas
NY
CA
FL
IL
Quebec
ONTARIO
NJCT
Segment focus
Generation Treaters / Millennial
Adventurous Connoisseurs / Explorers
Geographical focus
Time focus
GARNACHA/GRENACHE DAY
The content of this presentation represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
The content of this presentation represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
PR: 8M+ impresSions
3M+ Digital impresS.
Social media
42K Facebook fans
4,5K twitter followers
13K INSTAGRAM Followers
In-store tastings
417 USANY 176 & NJ 4IL 76TX 60FL 58CA 43
100 canada60 LCBO40 SAQ
Wine.com100K Impressions
advertising
Printed: 7,8M+ impressions
ONLINE: 6.9M+ impressions
events29.500 Consumers
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
The content of this presentation represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
The content of this presentation represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
The content of this presentation represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
The content of this presentation represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION
THE EUROPEAN UNION SUPPORTS CAMPAIGNS THAT PROMOTE HIGH QUALITY AGRICULTURAL PRODUCTS
The content of this presentation represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) do not accept any responsibility for any use that may be made of the information it contains.
THANK YOU!European Garnacha/Grenache Quality Wines
Sofía González - COORDINATOR, Asociación Garnacha Origen [email protected]
Eric Aracil - CIVR (Conseil Interprofessionnel des Vins du Roussillon) [email protected]