The European The European

Localisation Exchange Localisation Exchange

CentreCentreReinhard Schäler (LRC), Angelika Haas (LRC), Kathryn Dixon (BGS)

electonline.org

The European focus point for

multilingual and multicultural

digital content development and

publishing

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electonline.org

Participants• Partners

– Localisation Research Centre (LRC)– Bowne Global Solutions (Germany)

• Support structure– ELECT Expert Council – ELECT Associated Organisation Programme

• Related initiatives– The Institute of Localisation Professionals

(TILP)– Localisation Teaching and Training Network

(LttN)

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electonline.org

ELECT - why?• Enormous opportunities for European

industries• Assumptions

– Traditional industries converge in the digital world– eContent can be made easily available and can be

easily accessed– Urgency to remove linguistic and cultural barriers

• Players– European eContent providers– Localisation service providers

• Challenge– Connecting industries with very different cultures– Understanding of requirements and opportunities

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electonline.org

ELECT objectives

1. Spreading expertise and best practice in the area of web internationalisation, eContent localisation and cross-cultural information services

2. Facilitating access to know-how and technology (specifically aimed at new entrants)

3. Developing guidelines for linguistic and cultural customisation

4. Enhancing visibility and recognition

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electonline.org

Who is who in ELECT?

• Reinhard Schaler (LRC)– Project Director: overall responsibility,

contact EU-project, content definition and review

• Angelika Haas (LRC)– Project Manager (LRC): schedule,

implementation, delivery, reporting, contact partners, team co-ordination

• Kathryn Dixon (BGS Germany)• Additional Resources (LRC)

– LOTS, electonline, events

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electonline.org

Building blocks

ELECT Associated Organisation ProgrammeELECT Expert Council

Spreading ofexpertise

andbest practice

Access toKnow-how

AndTechnology

Enhancingvisibility

andRecognition

DisseminationSurveys, web,

guidelines, publications

Management

Proj

ect E

valu

atio

nThe

Institute ofLocalisation Professionals

(TILP)

Localisation Training and Teaching

Network (LttN)

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electonline.org

Project responsibilities

E u rop e a n L o ca lis a tio n E x cha n ge C en tre (E LE C T)

A ss is tant E LC Expert C ounc il

E xpe rt w o rkshops

E xecu t ive B r ie f ings

F ounda t ion cou rse

Loca lisat ion E u rope C on fe rence

E ven tsC o-o rdina tor

C lassif ied C a talogue

D em ons tra t ion D ays

R ecom m enda t ions

LO T SC o-o rdina tor

B es t R esearch A w ard

Loca lisat ion S cho la rsh ip

B es t G lobal W eb S ite

A w ardsC o-o rdina tor

eC onten t: the playe rs

Loca lisa tion E u rope N ews

Y e llow P ages

G u ides to loca l isa t ion

P ro jec t p resen ta t ion

D issem ina t ionC o-o rdina tor

C o-o rdina torE LE C T

U L - LR C

Loca lisa t ionE xpert adv ise

C on trac tor / P artnerE LE C T

B G S

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electonline.org

WP0: Management

• Management of strands• Contact database• Expert Council• Associated Organisation Programme• Institute of Localisation Professionals• European Localisation Training and

Education Network

WP1: Spreading expertise and best practice

• Workshops– Web development– Web localisation

• Executive briefings– In co-operation with local organizations

• Foundation courses– Web development– Web localisation

• Annual conference

WP2: Access to know-how and technology: LOTS

• Localisation Technology Laboratory and Showcase (LOTS)– Repository of localisation tools and

technologies– Demonstration days– Testing and evaluation (+

certification)– Research

WP3: Enhancing visibility and recognition

• Awards– European Localisation Best

Research Award– European Localisation Scholar– Europe’s Best Global Web Site

WP4: Dissemination

• Publications– Survey (eContent players)– electonline – the Localisation Portal

Think localisation – think www.electonline.org

– Localisation Europe Newsletter– Localisation Europe Directory– Practical guides to web

internationalisation and localisation

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electonline.org

Conclusion

• ELECT will become the European centre for the exchange of information and expertise on eContent localisation

• ELECT has five main strands of activity– Events– Publications– The Localisation Portal: electonline– Awards– The Localisation Technology Laboratory

and Showcase - LOTS