The Era of Collaboration

Why cross-border DMO partnerships make sense

- M.Sc. Petra Stušek - Managing Director of the Ljubljana Tourist Board

- Susanne Höhler - Head of Marketing & Sales Graz Tourist Office

- Nicholas Montemaggi - Marketing Director of iambassador

Moderator: Melvin Böcher - CEO Travel Dudes

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M.Sc. Petra Stušek

Ljubljana

Susanne Höller

Graz

Nicholas

Montemaggi

iambassador

Melvin Böcher

Travel Dudes

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Introduction:

Ms Petra Stušek

Ljubljana

Ljubljana -

European Green Capital 2016

UNESCO City of Literature

2015 Tourism for tomorrow destination by WTTC

Ljubljana

European Green Capital 2016

UNESCO City of Literature

2015 Tourism for tomorrow destination by WTTC

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Introduction:

Ms Petra Stušek

Ljubljana

Ljubljana - City of heritage, culture

and authentic adventures

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Introduction:

Susanne Höhler

Graz

GRAZ - Austria’s second biggest city

UNESCO World Heritage Site & UNESCO City of Design

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Introduction:

Susanne Höhler

Graz

GRAZ - a foodies paradise

Austria’s Capital of Culinary Delights

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TRAVELDUDES is an industry leader within the field of travel influencer marketing.

In partnership with clients we create cost-effective, inspirational and engaging travel content for digital and

social platforms, reaching an audience of over four million travelers each month!

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TRAVELDUDES Ljubljana Campaign CONTENT MEDIA

28 articles with follow links

TravelDudes.org

67 photos Facebook (123,000 Likes)

15 photos Instagram (43,000 followers)

6 videos YouTube, Facebook

59 live tweets @TravelDudes (250,000 followers)

100+ tweets @TravelDudes after the campaign

EXPOSURE RESULTS

Views 524,086 (Twitter, Facebook)

Engagement 70,769 (Twitter, Facebook, Instagram)

Clicks 50,879 (Facebook)

Video views 54,050 (YouTube, Facebook)

Estimated Earned Media Value: > € 120,00

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2 European

destinations

promoting Food &

Wine

in the first ever joined

BlogTrip

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The results of #EuroFoodTrip ● 6 travel influencers from the iambassador network

● 6-day itinerary (started in Costa Brava & ended in Emilia Romagna

● 25 blog posts, 50 HD photographs & 7 videos

● Official video with over 30,000 views & nomination for an award at

the 2017 Cannes Tourism & Cultural Festival.

● 10,700 #EuroFoodTrip mentions on social channels

● 47.9 million OTS (Opportunites-To-See) on the different social

media platforms

● AVE (by BrandsEye) +/- EUR 800,000

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Popular and colourful farmer’s markets

Of Graz Picturesque central market of Ljubljana – where

many local residents combine shopping and

socializing.

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The Historic city center of Graz - protected by

UNESCO since 1999

The center of Ljubljana is closed for motorised traffic

since 2007. It boasts rich historical heritage with

Baroque, Art Nouveau and Plečnik‘s imprint.

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The vineyards a short drive from Graz

Close to the border with Slovenia Green suburbs of Ljubljana boast wealth of natural

beauty, excellent cuisine and unique adventures.

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Graz Opera House - build by Fellner & Helmer The National Gallery holds the country's largest

collection of fine art from the High Middle Ages

to the 20th century.

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M.Sc. Petra Stušek

Ljubljana

Susanne Höller

Graz

Nicholas

Montemaggi

iambassador

Melvin Böcher

Travel Dudes

More to come…

Let’s talk!

Next Social Travel Summit: Kitzbühel, Austria, September 2017