the entrepreneurial mythology and how we built a multinational group without it

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“The Entrepreneurial Mythology and how we built a multinational Group without it!” Odysseas Ntotsikas, Founder & MD

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This presentation was delivered by Odysseas Ntotsikas, Founder & Managing Director of the ThinkDigital Group, at the Open Coffee session that took place on June 28 in Athens, Greece. Open Coffee Club Greece and its meetings are the point of reference for greek startups.

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Page 1: The entrepreneurial mythology and how we built a multinational group without it

“The Entrepreneurial Mythology and how we built a multinational Group

without it!” Odysseas Ntotsikas, Founder & MD

Page 2: The entrepreneurial mythology and how we built a multinational group without it

Be the best in Connecting Brands to Consumers in Emerging Markets!

Page 3: The entrepreneurial mythology and how we built a multinational group without it

Selling Marketing Shovels & Picks to the Gold Miners in Emerging Markets

Page 4: The entrepreneurial mythology and how we built a multinational group without it

Digital Advertising Value Chain

Consumer Touchpoint Enabler Agency Advertiser

100% 15% - 35% 10% - 30% 75% - 45%

Page 5: The entrepreneurial mythology and how we built a multinational group without it
Page 7: The entrepreneurial mythology and how we built a multinational group without it

#2 “B2C”

Page 8: The entrepreneurial mythology and how we built a multinational group without it

#3 “Go Global”

Page 9: The entrepreneurial mythology and how we built a multinational group without it

#4

“Innovation =

revolution”

Page 10: The entrepreneurial mythology and how we built a multinational group without it

#5

“Innovation =

technology”

Page 11: The entrepreneurial mythology and how we built a multinational group without it

#6 “Who Wants to be Millionaire?”

Page 13: The entrepreneurial mythology and how we built a multinational group without it

#8 “Battleground”