© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Chris Wiborg

Enterprise Architecture Marketing Manager

Cisco Systems

The Enterprise Architecture Payoff:Data Centers that Transform Government

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

Agenda

Enterprise Trends

Customer Priorities

Enterprise Architecture

Data Center 3.0

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Multitude of Trends Creating Market Transitions

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Trends Align to Three Major Themes Driving Customer Transformation

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Reduce IT costs

Shift costs from maintenance to new projects

47%

24%

Responsiveness Is #1 IT Goal, Not Cost Cutting

IT innovation, flexibility, responsiveness

Efficiency, cost control

What are your IT organization’s top objectives during 2008?

Contribute to business process optimization

Simplify corporate compliance processes

Move to “IT as a service” model

39%

30%

28%

Improve responsiveness to business

58%

Source: The Economist global survey, Jan./Feb. 2008

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Challenge: the “Accidental Architecture”Low

Responsiveness

Limited Ability to Innovate

Ballooning Maintenance

Costs

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Enterprise Architecture

“The practice of aligning processes, information systems and personnel with

the organization’s core goals and strategic direction.”

BusinessDrivers

Technology Architecture

Wikipedia

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Early movers: conservative, incremental approach Fast followers: many looking at consolidation, virtualization,

SOA at the same time

A Two-Tier Approach to Architectural Change

IT’s Top Project Priorities Through 2008

0% 10% 20% 30% 40% 50% 60%

Recentlycompleted

Currentlyundergoing

No plans

Consolidate IT Infrastructure

Improve Data Security

Virtualize Servers, Storage

Adopt SOA

Source: The Economist global survey, Jan./Feb. 2008

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The Promise of SOA

Architects believe that SOA can help businesses respond more quickly and cost-effectively to changing market conditions

They’ve sold SOA to the business by suggesting that through exposing key business functions as reusable services SOA enables:

A more consistent approach to the implementation of business policies (better)

Improved Resource Utilization (cheaper)

Improved Business Agility (faster)

Source: http://www.army.mil/

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The Promise of Virtualization

Architects believe that virtualization can help businesses to get more value not only from hardware and software infrastructure but also from the labor required to keep your systems up and running

In justifying requests for funding they tout:

Source: http://www.vmware.com/

Higher efficiency – power, cooling, real estate (cheaper)

Improved resilience – disaster recovery (better)

Increased agility – rapid provisioning (faster)

Before Virtualization After Virtualization

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Virtualization Impacts the Data CenterTechnology, People and Process

Applications Dynamic Movement of VMs / Applications Remote/Mobile Access to Centralized Assets Greater Emphasis on Security, Trust

Operations Requires Continuous Availability/Provisioning Reduces Visibility into ‘Hidden’ Resources Breaks Current Organizational Model

Infrastructure Virtual Machine the new ‘Atomic Unit’ Higher Density CPUs, More I/O Asset Consolidation

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Virtualization is Part of a Journey

Agility

StorageConsolidation Server

ConsolidationTime

NetworkVirtualization

Branch Infrastr. Consolidation

ConsolidationImproved Utilization,

Efficiency

AutomationPolicy-based Adaptive

Infrastructure

VirtualizationImproved Flexibility,

Responsiveness

ApplicationVirtualization

Static ServiceAutomation

Data Center Consolidation

Dynamic ServiceAutomation

Storage Virtualization

ServerVirtualization

Semi-AutomatedProvisioning

1Gartner 11/2006 IT Infrastructure customer survey2IDC 2006 customer survey3Gartner Bittman 2007

“More than half of companies are well

down the infrastructure

consolidation path”1

“Virtualization is no longer an early

adopter phenomenon”2

“Customers are seeking more

advanced capabilities for

their virtual environments”3

“Virtualization is a major enabler for

Infrastructure and IT Automation”3

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Network is Ready for the New Virtualized IT I

T R

elev

ance

an

d C

on

tro

l I

T R

elev

ance

an

d C

on

tro

l

Application Architecture EvolutionApplication Architecture Evolution

CENTRALIZEDCENTRALIZED

Mainframe

DISTRIBUTEDDISTRIBUTEDClient-Server,

N-Tier

VIRTUALIZEDVIRTUALIZEDService-Oriented,

Web 2.0

IP Routing

LAN Switching

SLB / Firewall

Storage Switching

App Delivery

Server Switching

InfrastructureProvisioning

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Virtual Storage

Virtual Servers / Machines

Virtual SANS

Virtual Network Services

Leveraging Virtualization in the Data Center

Virtual LANs

Virtual Storage

Virtual Servers / Machines

Virtual LANs

VLAN 1

VLAN 2 VLAN 3

Virtual SANS

VSAN 1

VSAN 2 VSAN 3

VLAN 3

Application 1 Application 2

Device Level Virtualization

toVirtual

Services

Traditional VirtualizationCreating a virtual element

VFrame Enabled Service OrchestrationCreating an End-to-End Virtual Service

Virtual Network Services

VLAN 2

VSAN 1VSAN 3

VLAN 1

VSAN 2

Virtual SLB

Context 2

Virtual SSL

Context 3

Physical Blade

Virtual Context

1

Virtual Context

2

Virtual Context

3Virtual

Firewall Context

1

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VM-OptimizedNetworking

UnifiedFabric

Storage Networking

TransparentVirtualization

ServerNetworking

In the Network

On the Server

Per VM Services

VM Mobility

Branch Virtual Machines

Nexus 7000

Nexus 5000

FCoE, DCE

10/40/100 GbE

NX-OS

MDS Directors

Intelligent Storage Apps

Fabric SAN

Branch WAN Optimization

All Resources Connect to a Cisco Unified Fabric

Automated, Virtualized, Unified, Transparent

Catalyst LAN Switching

Security

Application Networking

Five-Phase Technology PlanRich Innovation Pipeline

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To

IT Infrastructure Needs to Evolve

From

Agile, Resilient, Adaptive

Service Orchestration

Integrated Teams, SLA’s

Collaborative Attitude

‘Accidental Architecture’

Manual Box Provisioning

Silo’d Organization, Goals

Fortress Attitude

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Summary

The Next Generation Data Center will be virtualized across all infrastructure

Cisco Data Center 3.0 provides a pragmatic roadmap to the Virtualized Data Center

Cisco is delivering new capabilities for People, Process and Technology:

– Enhancements to Application Delivery, Service Provisioning, Programs, Training

Much more to come…