THE ENGAGEMENT FORMULA

PRESENTED BY: VIKAS SINHMAR

ENGAGEMENT FORMULA

THE ENGAGEMENT FORMULA IS GIVEN BY ROSS RECK.

ACCORDING TO THIS FORMULA YOU CAN’T MOTIVATE ANYONE, YOU CAN

ENGAGE THE MOTIVATION WHICH IS ALREADY PRESENT THERE.

IF A COMPANY IMPLEMENTS THIS ENGAGEMENT FORMULA -100 % OF ITS

EMPLOYEES WILL WORK AT THEIR FULL POTENTIAL.

PROCESS

CREATE A FULL ENGAGEMENT CULTURE THAT DEFINES THE ORGANIZATION &

DRIVE PERFORMANCE

HIRE QUALIFIED EMPLOYEES WHO MESH WITH THE CULTURE

LEADERS MUST LEAD ,NOT GIVE ORDERS

STEP1:CREATE A FULL ENGAGEMENT CULTURE THAT DEFINES THE ORG. & DRIVE

PERFORMANCE

A FULL ENGAGEMENT FORMULA HAS 4 BASIC ELEMENTS :

MINIMAL DISTRACTIONS

SINGLE STATUS

MISSION

CORE VALUES

STEP 2: HIRE QUALIFIED EMPLOYEES

HIRE QUALIFIED EMPLOYEES WHO MESH WITH THE CULTURE OF ORGANIZATION.

COMPANIES WITH HIGH LEVEL OF EMPLOYEE ENGAGEMENT USE THEIR CULTURE

AS THE PRIMARY CRITERIA FOR HIRING NEW EMPLOYEES.

STEP 3: LEADERS MUST LEAD, NOT GIVE ORDERS

THE EMPLOYEES ALREADY KNOW WHAT TO DO & HOW TO DO FROM THE

ORGANIZATION’S MISSION AND CORE VALUES.

SUPPORT THE EMPLOYEES

SOME MAJOR CHANGES WILL BEGIN ALMOST IMMEDIATELY, IF ONE IMPLEMENTS

THE ENGAGEMENT FORMULA IN THE ORGANIZATION.

THIS ENGAGEMENT FORMULA RESULTS IN:

GREATLY REDUCED TURNOVER

REDUCED ABSENTEEISM

REDUCED THEFT

REDUCED ACCIDENTS

GOOGLE CASE STUDY

• GOOGLE IS A VERY SUCCESSFUL INFORMATION TECHNOLOGY/WEB SEARCH

COMPANY.

• MORE THAN 21,000 EMPLOYEES WORKING IN 77 OFFICES LOCATED IN 43

COUNTRIES .

• IT WAS FOUNDED IN 1998 BY LARRY PAGE AND SERGEY BRIN.

• IN 2010,GOOGLE’S REVENUE EXCEEDED $29 BILLION.

• GOOGLE RECEIVES WELL OVER 1 MILLION JOB APPLICATIONS EACH YEAR AND

HIRES ONLY 0.05 % OF THEM.

ENGAGEMENT FORMULA AT GOOGLE

• EMPLOYEES’ PHYSIOLOGICAL AND SAFETY NEEDS ARE VERY WELL SATISFIED AT

GOOGLE.

• GOOGLE PROVIDE A STANDARD PACKAGE OF FRINGE BENEFITS, BUT ON TOP OF

THAT ARE FIRST CLASS DINING FACILITIES, GYMS, LAUNDRY ROOMS, MASSAGE

ROOMS, HAIRCUTS, CAR WASHES, DRY CLEANING ,COMMUTING BUSES- JUST

ABOUT ANYTHING A HARDWORKING EMPLOYEE MIGHT WANT.

ENGAGEMENT CULTURE-MINIMAL DISTRACTION

• ACCORDING TO THE COMPANY WEBSITE, THE BENEFITS AT GOOGLE INCLUDES:

HEALTH AND WELLNESS

RETIREMENT AND SAVINGS

TIME AWAY

BENEFITS…BEYOND THE BASICS

BENEFITS…WAY BEYOND THE BASICS

• GOOGLE PROVIDE ITS EMPLOYED WITH A VERY PLEASANT WORK ENVIRONMENT

THAT IS CONDUCIVE TO SHARING IDEAS AND OPINIONS.

• HERE ARE A FEW THINGS ONE MIGHT SEE IN A GOOGLE WORKSPACE:

LOCAL EXPRESSIONS OF EACH LOCATIONS

BICYCLES OR SCOOTERS FOR EFFICIENT TRAVEL BETWEEN MEETING; DOGS, LAVA

LAMPS , MASSAGE CHAIRS

GOOGLERS SHARING CUBES, YURTS AND HUDDLE ROOMS AND VERY FEW SOLO

OFFICES

LAPTOPS EVERYWHERE-MOBILE CODING, EMAIL ON THE GO AND NOTE-TAKING

FOOSBALL, POOL TABLES, VOLLEYBALL COURTS, VIDEO GAMES, PIANOS , PING

PONG TABLES AND GYMS THAT OFFER YOGA AND DANCE CLASSES.

GRASSROOTS EMPLOYEES GROUPS FOR ALL INTERESTS LIKE MEDITATION, FILM,

WINE TASTING AND SALSA DANCING.

HEALTHY LUNCHES AND DINNERS FOR ALL THE STAFF AT A VARIETY OF CAFES.

BREAK ROOMS PACKED WITH A VARIETY OF SNACKS AND DRINKS TO KEEP

GOOGLERS GOING.

SINGLE STATUS

• EVERYONE TREATED AS EQUAL.

• GOOGLERS ARE A SPECIAL PEOPLE TO BE BOSSED BY NO ONE, ONLY A

COLLECTIVE WILL FOR GOOD.

• GOOGLE PROVIDES EMPLOYEES WITH A FREEDOM TO WORK ON THEIR OWN

TERMS AND DO THEIR JOBS AS THEY SEE IT.

• NO ONE HAS POWER TO VETO WHICH IS WHY GOOGLE IS COMMITTED TO ITS

CULTURE OF OPENNESS, FLATNESS AND TRANSPARENCY.

MISSION-THIS IS WHAT WE DO

• GOOGLE’S MISSION IS TO ORGANIZE THE WORLD’S INFORMATION AND MAKE IT

UNIVERSALLY ACCESSIBLE AND USEFUL.

• GOOGLE BECAME SUCCESSFUL PRECISELY BECAUSE THEY ARE BETTER AND

FASTER AT FINDING THE RIGHT ANSWER THAN OTHER SEARCH ENGINES AT THE

TIME.

• SEARCH IS A PROBLEM THAT WILL NEVER BE SOLVED, GOOGLERS CONTINUE TO

PUSH THE LIMITS OF EXISTING TECHNOLOGY TO PROVIDE A FAST, ACCURATE

AND EASY TO USE SERVICE.

CORE VALUES-THIS IS HOW THEY DO IT

• GOOGLE PHILOSOPHY-TEN CORE PRINCIPLES :

FOCUS ON THE USER AND ALL ELSE WILL FOLLOW.

IT’S BEST TO DO ONE THING REALLY, REALLY WELL.

FASTER IS BETTER THAN SLOW.

DEMOCRACY ON THE WEB WORKS.

YOU DON’T NEED TO BE AT YOUR DESK TO NEED ANSWER

YOU CAN MAKE MONEY WITHOUT DOING EVIL.

THERE’S ALWAYS MORE INFORMATION OUT THERE.

THE NEED FOR INFORMATION CROSSES ALL BORDERS.

YOU CAN BE SERIOUS WITHOUT A SUIT.

GREAT JUST ISN’T GOOD ENOUGH.

HIRE ONLY QUALIFIED PEOPLE WHO MESH WITH THE CULTURE

• GOOGLE IS VERY SPECIFIC ABOUT WHO IS GOING TO SUCCEED IN THE COMPANY.

• GOOGLE SPENDS A LOT OF TIME ON EVALUATING TECHNICAL QUALIFICATIONS

AS WELL AS PASSION AND COMMITMENT.

• GOOGLE HAS THIS CULTURE WHERE QUIRKINESS IS ENCOURAGED BUT THEY

DON’T LIKE BAD ACTORS, THE PEOPLE WHO ARE CREEPY.

• HIRING PROCESS OF GOOGLE IS VERY TIME TAKING

• TOP 10 REASONS TO WORK AT GOOGLE :

LEND A HELPING HAND

LIFE IS BEAUTIFUL

APPRECIATION

WORK AND PLAY ARE NOT MUTUALLY EXCLUSIVE

WE LOVE OUR EMPLOYEES AND WE WANT THEM TO KNOW IT

INNOVATION IS OUR BLOODLINE

GOOD COMPANY EVERYWHERE YOU LOOK

UNITING THE WORLD

BOLDLY GO WHERE NO ONE HAS GONE BEFORE

THERE IS SUCH A THING AS FREE LUNCH AFTER ALL.

LEADERS MUST LEAD, NOT GIVE ORDERS

• PEOPLE ARE DOING WHAT THEY THINK BEST.

• TO KEEP THE SPIRIT OF INNOVATION THE COMPANY WAS FOUNDED ON ,

GOOGLE EMPLOYEES ARE MOSTLY ACCOUNTABLE TO THEMSELVES.

• GOOGLE EXECUTIVES ENCOURAGE EMPLOYEES AND MANAGERS TO WORK

DIRECTLY WITH EACH OTHER INSTEAD OF THROUGH MORE FORMAL CHANNELS.

• THE BOTTOM LINE IS THAT LEADERS TRULY FUNCTION AS LEADERS, THEY

DON’T GIVE ORDERS.

THANK YOU