"the engaged leader" at sxsw interactive

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1 #EngagedLeader Creating a Digital Engagement Strategy For Leaders 3.1415 Charlene Li, Founder & CEO, Altimeter Group @charleneli #sxsw #engagedleader

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Page 1: "The Engaged Leader" at SXSW Interactive

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#EngagedLeader

Creating a Digital Engagement Strategy For Leaders3.1415Charlene Li, Founder & CEO, Altimeter Group@charleneli #sxsw #engagedleader

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#EngagedLeader

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#EngagedLeader

The Art of Followership

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It’s About Relationships

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What kind of relationship do you want?

#EngagedLeader

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Strategy is What You Do – And Don’t Do

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The Engaged Leader: A Strategy for Your

Digital Transformation

An engaged leader is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations.

Book available in the SXSW bookstorePreorder at charleneli.com

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Agenda

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Agenda

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The Engaged Leader Framework

#EngagedLeader

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Listen to Break Down Power Distance

#EngagedLeader

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Red Robin Enables Enterprise Listening of Customers via Employees

#EngagedLeader

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UPS’s Rosemary Turner Connects by Sharing with Employees via Twitter

#EngagedLeader

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Bill Marriott Can’t Type – But It Doesn’t Stop Him From Sharing

#EngagedLeader

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Telstra CEO David Thodey Engages Frequently

#EngagedLeader

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Define the Relationship With

Engagement

    

     

#EngagedLeader

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Purpose Drives Personal Engagement  

  

  

“I jump into customer issues because it’s dear to my heart.” - David Thodey, CEO of Telstra

#EngagedLeader

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Thodey Mastered the Language of Engagement Internally First

• Have a clear point of view

• Express empathy

• Understand limits

#EngagedLeader

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Agenda

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#EngagedLeader

Top Excuses

I don’t have the time.

It’s marketing’s job.

It doesn’t replace face to face.

Who cares what I had for lunch?

I don’t want to get my company in trouble.

It’s not about me.

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#EngagedLeader

Fear of Failure

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#EngagedLeader

Development Stages of Engaged Leaders

DenialAnger, Dismissal, Repudiation

BargainingExcuses, Escape, Desperation

AcceptanceAgreement, Realization, Awakening

TransformationBelief, Embracement, Evangelism

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#EngagedLeader

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#EngagedLeader

Trust

Truth

Openness

Authentic

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#EngagedLeader

Managing Up

Focus on Goals

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#EngagedLeader

Middle Managers

Focus on Being

Facilitators

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#EngagedLeader

Digital Engagement Requires Judgment – and the Confidence to Use It

What you should do

What you shouldn’t do

Judgment is needed in between

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#EngagedLeader

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Agenda

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Rigid Organizations Dynamic Organizations

Digital Requires New Ways of Working

#EngagedLeader

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Biggest Challenges of Digital/Social

#EngagedLeader

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1. Create a Culture of Sharing

#EngagedLeader

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What stories could you share that would inspire action?

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2. Build Trust with Engagement

Source: Edelman Trust Barometer, 2015

#EngagedLeader

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3. Use Digital to Make Meaningful

Decisions

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The Impact of Follow-through

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4. Ask the Right Questions About Value

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“We tend to overvalue the things

we can measure, and undervalue

the things we cannot.” - John Hayes, CMO of American Express

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It’s About Relationships

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Charlene Li

[email protected]

charleneli.com/blog

Twitter: charleneli

For slide, send an email to

[email protected]