the emerging iot business landscape
DESCRIPTION
Panel discussion with IoT executives from GE, Intel, Bosch and Telefonica, lead by Claro Partners, to discuss the emerging IoT business landscape, using a tool developed by Claro Partners mapping out IoT offerings to help companies identify opportunities in the Internet of Things. Description of the session Explore the opportunities in the Internet of Things, using an interactive map with 400+ startups and initiatives, structured across 10 business and consumer facing verticals and 5 types of enablers. The emerging business landscape shows the vastness, variety, and scope of the Internet of Things and is a key tool to identification of new opportunity spaces for businesses looking to take a fundamental role in the market. IoTWF attendees get temporary access to the landscape, which is normally only accessible for our clients. Login details can be found in the presentation. After a tour through the IoT landscape, a diverse panel of industry experts will discuss: 1. How it will evolve in the near future 2. Where are the opportunity spaces for companies to provide valuable products and services. 3. What it will take to realise this evolution of the IoT. Panelists Xavier Capellades Ramos - Head of New Products, Thinking Things, Telefonica Digital Stefan Ferber - Vice President at Bosch Software Innovations, Bosch Tom DeMaria, GE Global Research, Director of Technology, Office of CTO, responsible for IoT and Industrial Internet Rick Lisa - Director, Worldwide IoT/M2M Business Development, Intel Moderator: Aldo de Jong, Co-Founder Claro Partners & Data-IoT accelerator Aldo helps corporations and startups to navigate disruptive change. With Claro and the accelerator, he provides Business Innovation and Service Design in the context of disruptive changes in society and business, such as the Personal Data Economy, Internet of Things (IoT) and Value Exchange networks. Aldo is a strategist with a strong analytical capability and business acumen, coupled with creativity and passion for understanding people. He understands what it takes to take an initiative through the organization to the marketplace. He focuses on working with change-makers in industries affected by disruption, like Telecommunications, Technology, Financial Services and Media and with disruptive startups. Prior to founding Claro, he was a founding member of the Barcelona office of Smart Design and worked in various commercial and marketing roles at General Electric. He holds an MBA from IESE Business School in Barcelona and an MSc Chemical Engineering from Delft University of Technology. Currently Aldo is looking for mentors, investors and corporate partners for the Data-IoT accelerator program he is starting. This program will transform teams into high-performance startups in the "white-hot" opportunity spaces of Smart Data and Internet of Things.TRANSCRIPT
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The Emerging IoT Business Landscape Aldo de Jong | Co-‐Founder Claro Partners and Data & IoT Accelerator Internet of Things World Forum • Barcelona • October 29-‐31, 2013
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The panel
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Rick Lisa Director, Worldwide IoT/M2M Business Development - @intel Stefan Ferber Vice President IoT, Bosch Software Innovations - @bosch Tom DeMaria, GE Global Research, Director of Technology, Office of CTO - @ge Xavier Capellades Ramos Head of New Products & Thinking Things, Telefónica Digital - @xcapellades Aldo de Jong (moderator) Co-Founder Claro Partners and Data & IoT Accelerator - @claropartners
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Claro helps corporaHons and startups to navigate disrup/ve shi2s in society and business
Jiri Belgium
Aldo Netherlands
Rich USA
Megan UK
Mandy Lebanon
Elisabeth Netherlands
Michael USA
Gunes Turkey
Abby USA
Mwenge Belgium
Mercè Spain
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5 key takeaways from our 10-month exploration of the IoT"
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We interviewed leading IoT experts and industry leaders and innovators
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“The Internet of Things is about the internet expanding into the physical world” - Florian Michahelles | Auto-ID Labs
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The IoT is an interaction between the internet, things… and data
Data"
Internet"
Things"
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“Trying to determine the market size of the Internet of Things is like trying to calculate the market for plastics, circa 1940. At that time, it was difficult to imagine that plastics could be in everything.” - Michael Nelson Professor of Communication, Culture & Technology at Georgetown University
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The IoT emerging business landscape structures 100 value propositions
claropartners.com > login Uname: iotwf Pword: wf2013iot
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01
1.0
Infrastructure and core hardware
Hardware & Infrastructure
Operating System
Devices
Services
Hardware & Infrastructure
Operating System
Devices
Services
2.0
Connected devices running on an
operating system
3.0
Value-added services & apps built on top of data from connected devices
Hardware & Infrastructure
Operating System
Devices
Services
Intranets of Things
The Internet of Things is nascent… like the internet in 1995, the IoT is just getting started
#iotwf @claropartners
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1.0
Infrastructure and core hardware
Hardware & Infrastructure
Operating System
Devices
Services
Hardware & Infrastructure
Operating System
Devices
Services
2.0
Connected devices running on an
operating system
3.0
Value-added services & apps built on top of data from connected devices
Hardware & Infrastructure
Operating System
Devices
Services
The Internet of Things is nascent… like the internet in 1995, the IoT is just getting started
Internet of Things
01
#iotwf @claropartners
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The IoT will be built by many different players with many different roles
Internet-connected things and their uses will be so varied and present everywhere that the IoT won’t be the result of one single entity’s work.
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The real value of the IoT will not come from the technology itself, but the services built on top and enabled by it
Peers and other devices
Other service providers
Retailers
Brands
Brand provides services
Retailer provides services
(camera rented)
Other appropriate
services
Connects with other users
Prints photos
remotely Sends
photos to friends
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A significant part of the IoT will be built from the bottom-up, by entrepreneurship and experimentation
Hardware & Infrastructure
Opera2ng System
Devices
Services
COLLABORATIVE
CORPS.
DEV
Internet of Things
Hardware & Infrastructure
Opera2ng System
Devices
Services
CORPORATIONS
TOP DOWN
PC industry
Hardware & Infrastructure
Opera2ng System
Devices
Services
CORPORATIONS
DEV
Mobile industry
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IoT creators face multiplied complexity bridging the physical and the digital
PHYSICAL ELEMENTS DIGITAL ELEMENTS
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Looking for corporate partners, mentors and investors: [email protected]
2. Mentor-intensive accelerator focused on Smart Data & Internet of Things
1. IoT labs bring together designers, developers, makers and strategists to learn, create and prototype an Internet of Things offering claropartners.com/iotlab
Helping IoT creators develop meaningful offerings in the Internet of Things
EXPLORE 1 IDEATE + PITCH 2 DEVELOP 3 PROTOTYPE 4 PRESENT 5
Shap
e Refine
idea
Shape Build Sell
DEMO
DAY DEMO DAY
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Let’s explore the IoT emerging business landscape…
claropartners.com > login Uname: iotwf Pword: wf2013iot
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Questions
1. How will the landscape evolve in the near future?
2. Where are the opportunity spaces to provide valuable products and services?
3. What will it take for the IoT to take off?
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Thank you
Aldo de Jong | Co-‐Founder Claro Partners and Data & IoT Accelerator [email protected]