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The Emerging IoT Business Landscape Thank You to our Sponsors! #IoTWF

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Page 1: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

The Emerging IoT Business LandscapeThank You to our Sponsors!

#IoTWF

Page 2: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

The Emerging IoT Business Landscape

RICK A. LISA DIRECTOR, WORLDWIDE DEVELOPMENT

INTEL

STEFAN FERBERVP BUSINESS DEVELOPMENT

BOSCH

TOM DeMARIA DIRECTOR OF TECHNOLOGY, OFFICE OF CTO

GE SOFTWARE

XAVIER CAPELLADES RAMOSHEAD OF NEW PRODUCTS—

INNOVATION, TELEFÓNICA

ALDO De JONG CO-FOUNDER

CLARO PARTNERS & DATA+IoT

Page 3: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

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The Emerging IoT Business Landscape

Aldo de Jong | Co-Founder Claro Partners and Data & IoT AcceleratorInternet of Things World Forum • Barcelona • October 29-31, 2013

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The panel

#iotwf @claropartners

Rick LisaDirector, Worldwide IoT/M2M Business Development - @intel

Stefan FerberVice President IoT, Bosch Software Innovations - @bosch

Tom DeMaria,GE Global Research, Director of Technology, Office of CTO - @ge

Xavier Capellades RamosHead of New Products & Thinking Things, Telefónica Digital - @xcapellades

Aldo de Jong (moderator)Co-Founder Claro Partners and Data & IoT Accelerator - @claropartners

Page 5: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

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Claro helps corporations and startups to navigate disruptive shifts in society and business

JiriBelgium

AldoNetherlands

RichUSA

MeganUK

MandyLebanon

ElisabethNetherlands

MichaelUSA

GunesTurkey

AbbyUSA

MwengeBelgium

MercèSpain

#iotwf @claropartners

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5 key takeaways from our 10-month exploration of the IoT

Page 7: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

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We interviewed leading IoT experts and industry leaders and innovators

#iotwf @claropartners

Page 8: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

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“The Internet of Things is about the internet

expanding into the physical world”

- Florian Michahelles | Auto-ID Labs

#iotwf @claropartners

Page 9: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

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The IoT is an interaction between the internet, things… and data

Data

Internet

Things

#iotwf @claropartners

Page 10: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

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“Trying to determine the market size of the Internet of

Things is like trying to calculate the market for

plastics, circa 1940. At that time, it was difficult to

imagine that plastics could be in everything.”

- Michael Nelson

Professor of Communication, Culture & Technology

at Georgetown University

#iotwf @claropartners

Page 11: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

11#iotwf @claropartners

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The IoT emerging business landscape structures 100 value propositions

claropartners.com > login

Uname: iotwf

Pword: wf2013iot

#iotwf @claropartners

Page 13: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

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01

1.0

Infrastructure and

core hardware

Hardware & Infrastructure

Operating System

Devices

Services

Hardware & Infrastructure

Operating System

Devices

Services

2.0

Connected devices

running on an

operating system

3.0

Value-added services &

apps built on top of data

from connected devices

Hardware & Infrastructure

Operating System

Devices

Services

Intranets of Things

The Internet of Things is nascent…like the internet in 1995, the IoT is just getting started

#iotwf @claropartners

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1.0

Infrastructure and

core hardware

Hardware & Infrastructure

Operating System

Devices

Services

Hardware & Infrastructure

Operating System

Devices

Services

2.0

Connected devices

running on an

operating system

3.0

Value-added services &

apps built on top of data

from connected devices

Hardware & Infrastructure

Operating System

Devices

Services

The Internet of Things is nascent…like the internet in 1995, the IoT is just getting started

Internet of Things

01

#iotwf @claropartners

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The IoT will be built by many different players with many different roles

Internet-connected

things and their uses will

be so varied and

present everywhere that

the IoT won’t be the

result of one single

entity’s work.

claropartners.com > login

Uname: iotw

Pword: wf2013iot

02

#iotwf @claropartners

Page 16: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

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The real value of the IoT will not come from the technology itself, but the services built on top and enabled by it

Peers and other

devices

Other service

providers

Retailers

Brands

Brand provides

servicesRetailer provides

services (camera

rented)

Other

appropriate

services

Connects with

other users

Prints photos

remotely

Sends photos

to friends

03

#iotwf @claropartners

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A significant part of the IoT will be built from the bottom-up, by entrepreneurship and experimentation

Hardware & Infrastructure 

Opera ng System 

Devices 

Services 

COLLABORATIVE 

CO

RP

S. 

DEV

 

Internet of Things 

Hardware & Infrastructure 

Opera ng System 

Devices 

Services 

CO

RP

OR

ATI

ON

TOP DOWN 

PC industry 

Hardware & Infrastructure 

Opera ng System 

Devices 

Services 

CO

RP

OR

AT

ION

S D

EV 

Mobile industry 

04

#iotwf @claropartners

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IoT creators face multiplied complexity bridging the physical and the digital

PHYSICAL ELEMENTS DIGITAL ELEMENTS

05

#iotwf @claropartners

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19#iotwf @claropartners

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Looking for corporate partners, mentors

and investors: [email protected]

2. Mentor-intensive accelerator focused on Smart Data & Internet of Things

1. IoT labs bring together designers, developers, makers and strategists to learn, create and prototype an Internet of Things offering – claropartners.com/iotlab

Helping IoT creators develop meaningful offerings in the Internet of Things

EXPLORE1 IDEATE + PITCH2 DEVELOP3 PROTOTYPE4 PRESENT5

Shape 

Refin

e

 idea 

Shape  Build  Sell 

DEMO DAY DEMO 

DAY 

#iotwf @claropartners

Page 21: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

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Let’s explore the IoT emerging business landscape…

claropartners.com > login

Uname: iotwf

Pword: wf2013iot

#iotwf @claropartners

Page 22: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

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Questions

1. How will the landscape evolve in the near future?

2. Where are the opportunity spaces to provide valuable products and services?

3. What will it take for the IoT to take off?

#iotwf @claropartners

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Thank youAldo de Jong | Co-Founder Claro Partners and Data & IoT [email protected]

Page 24: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the

Wednesday, October 30UP NEXT

Gaining a Piece of the Connected Vehicle Pie:

Business and Technology Architecture

How IoT and Big Data Transform the Supply Chain

Realizing the IoT Opportunity Across the Public Sector

IoT Standards Panel

Minding the Gaps at the Edge of the Network

Gaudi 1

Pau Casals 2

Marquee

Gaudi 3

Pau Casals 1

Please fill out your evaluation on the IoT Mobile App

www.cisco-iot.com/attendee/mobile

14:45 –15:30

14:00 –15:00 MINI KEYNOTE: Kelly Ahjua, Cisco

The Role of Network in Connecting Billions of Things Gaudi 3 & 4

14:00 –15:00 MINI KEYNOTE:

The IoT Market Transformation, Intel

Proximity’s Role in the Internet of Everything, Qualcomm Pau Casals 1 & 2

Internet of Things in Action: Smart City Walking Tour Albeniz

Page 25: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the
Page 26: The Emerging IoT Business Landscapeassets.jaguarsites.com/cisco/2013/iot/pdf/breakouts/S6...Intranets of Things The Internet of Things is nascent… like the internet in 1995, the