the emerging iot business...
TRANSCRIPT
The Emerging IoT Business LandscapeThank You to our Sponsors!
#IoTWF
The Emerging IoT Business Landscape
RICK A. LISA DIRECTOR, WORLDWIDE DEVELOPMENT
INTEL
STEFAN FERBERVP BUSINESS DEVELOPMENT
BOSCH
TOM DeMARIA DIRECTOR OF TECHNOLOGY, OFFICE OF CTO
GE SOFTWARE
XAVIER CAPELLADES RAMOSHEAD OF NEW PRODUCTS—
INNOVATION, TELEFÓNICA
ALDO De JONG CO-FOUNDER
CLARO PARTNERS & DATA+IoT
3
The Emerging IoT Business Landscape
Aldo de Jong | Co-Founder Claro Partners and Data & IoT AcceleratorInternet of Things World Forum • Barcelona • October 29-31, 2013
4
The panel
#iotwf @claropartners
Rick LisaDirector, Worldwide IoT/M2M Business Development - @intel
Stefan FerberVice President IoT, Bosch Software Innovations - @bosch
Tom DeMaria,GE Global Research, Director of Technology, Office of CTO - @ge
Xavier Capellades RamosHead of New Products & Thinking Things, Telefónica Digital - @xcapellades
Aldo de Jong (moderator)Co-Founder Claro Partners and Data & IoT Accelerator - @claropartners
5
Claro helps corporations and startups to navigate disruptive shifts in society and business
JiriBelgium
AldoNetherlands
RichUSA
MeganUK
MandyLebanon
ElisabethNetherlands
MichaelUSA
GunesTurkey
AbbyUSA
MwengeBelgium
MercèSpain
#iotwf @claropartners
6
5 key takeaways from our 10-month exploration of the IoT
7
We interviewed leading IoT experts and industry leaders and innovators
#iotwf @claropartners
8
“The Internet of Things is about the internet
expanding into the physical world”
- Florian Michahelles | Auto-ID Labs
#iotwf @claropartners
9
The IoT is an interaction between the internet, things… and data
Data
Internet
Things
#iotwf @claropartners
10
“Trying to determine the market size of the Internet of
Things is like trying to calculate the market for
plastics, circa 1940. At that time, it was difficult to
imagine that plastics could be in everything.”
- Michael Nelson
Professor of Communication, Culture & Technology
at Georgetown University
#iotwf @claropartners
11#iotwf @claropartners
12
The IoT emerging business landscape structures 100 value propositions
claropartners.com > login
Uname: iotwf
Pword: wf2013iot
#iotwf @claropartners
13
01
1.0
Infrastructure and
core hardware
Hardware & Infrastructure
Operating System
Devices
Services
Hardware & Infrastructure
Operating System
Devices
Services
2.0
Connected devices
running on an
operating system
3.0
Value-added services &
apps built on top of data
from connected devices
Hardware & Infrastructure
Operating System
Devices
Services
Intranets of Things
The Internet of Things is nascent…like the internet in 1995, the IoT is just getting started
#iotwf @claropartners
14
1.0
Infrastructure and
core hardware
Hardware & Infrastructure
Operating System
Devices
Services
Hardware & Infrastructure
Operating System
Devices
Services
2.0
Connected devices
running on an
operating system
3.0
Value-added services &
apps built on top of data
from connected devices
Hardware & Infrastructure
Operating System
Devices
Services
The Internet of Things is nascent…like the internet in 1995, the IoT is just getting started
Internet of Things
01
#iotwf @claropartners
15
The IoT will be built by many different players with many different roles
Internet-connected
things and their uses will
be so varied and
present everywhere that
the IoT won’t be the
result of one single
entity’s work.
claropartners.com > login
Uname: iotw
Pword: wf2013iot
02
#iotwf @claropartners
16
The real value of the IoT will not come from the technology itself, but the services built on top and enabled by it
Peers and other
devices
Other service
providers
Retailers
Brands
Brand provides
servicesRetailer provides
services (camera
rented)
Other
appropriate
services
Connects with
other users
Prints photos
remotely
Sends photos
to friends
03
#iotwf @claropartners
17
A significant part of the IoT will be built from the bottom-up, by entrepreneurship and experimentation
Hardware & Infrastructure
Opera ng System
Devices
Services
COLLABORATIVE
CO
RP
S.
DEV
Internet of Things
Hardware & Infrastructure
Opera ng System
Devices
Services
CO
RP
OR
ATI
ON
S
TOP DOWN
PC industry
Hardware & Infrastructure
Opera ng System
Devices
Services
CO
RP
OR
AT
ION
S D
EV
Mobile industry
04
#iotwf @claropartners
18
IoT creators face multiplied complexity bridging the physical and the digital
PHYSICAL ELEMENTS DIGITAL ELEMENTS
05
#iotwf @claropartners
19#iotwf @claropartners
20
Looking for corporate partners, mentors
and investors: [email protected]
2. Mentor-intensive accelerator focused on Smart Data & Internet of Things
1. IoT labs bring together designers, developers, makers and strategists to learn, create and prototype an Internet of Things offering – claropartners.com/iotlab
Helping IoT creators develop meaningful offerings in the Internet of Things
EXPLORE1 IDEATE + PITCH2 DEVELOP3 PROTOTYPE4 PRESENT5
Shape
Refin
e
idea
Shape Build Sell
DEMO DAY DEMO
DAY
#iotwf @claropartners
21
Let’s explore the IoT emerging business landscape…
claropartners.com > login
Uname: iotwf
Pword: wf2013iot
#iotwf @claropartners
22
Questions
1. How will the landscape evolve in the near future?
2. Where are the opportunity spaces to provide valuable products and services?
3. What will it take for the IoT to take off?
#iotwf @claropartners
23
Thank youAldo de Jong | Co-Founder Claro Partners and Data & IoT [email protected]
Wednesday, October 30UP NEXT
Gaining a Piece of the Connected Vehicle Pie:
Business and Technology Architecture
How IoT and Big Data Transform the Supply Chain
Realizing the IoT Opportunity Across the Public Sector
IoT Standards Panel
Minding the Gaps at the Edge of the Network
Gaudi 1
Pau Casals 2
Marquee
Gaudi 3
Pau Casals 1
Please fill out your evaluation on the IoT Mobile App
www.cisco-iot.com/attendee/mobile
14:45 –15:30
14:00 –15:00 MINI KEYNOTE: Kelly Ahjua, Cisco
The Role of Network in Connecting Billions of Things Gaudi 3 & 4
14:00 –15:00 MINI KEYNOTE:
The IoT Market Transformation, Intel
Proximity’s Role in the Internet of Everything, Qualcomm Pau Casals 1 & 2
Internet of Things in Action: Smart City Walking Tour Albeniz