the elevator speech getting your message across in two minutes or less!
TRANSCRIPT
The Elevator SpeechGetting Your Message across in
Two Minutes or Less!
Why Take the Time?
• Networking
– Not to be given as a speech, but info to have ready to be used as appropriate
• Presentations
• Defines your basic message and can be used when doing collateral materials, website, etc.
Step One
Your name and brief credibility points about you (if appropriate)
The name of your inventionHow to remember the name (if
appropriate)
Step Two
What your invention does The problem it solves (benefits)
Step Three
Your Target Market
who your product helps
Step Four
Your Success Story So Far
endorsements, beta tests, adoptions, press coverage, etc.
Step Five
The Status of Your Invention
patent status, when it will hit the market, etc.
Step Six
What you’re looking for
funding, beta testers, focus group participants, opportunities to present, distributors, etc.
That’s It!
