the effects of online dating
TRANSCRIPT
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The Effects of
Online Dating
Photo by: Ivan Bajic (iStock)
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Online dating industry is worth $4billion globally.1
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The online dating industry is
50% females and 50% males.2
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The Market
Daters who are 50 and older is a huge and growing market.2 Photo by Corbis Photos Photograph Royalty Free
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The average dating site customers spends $239 a year.3
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Photo by Karen Roach (BigStock Photo)
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Niche dating sites satisfy specific
preferences such as those who are:
Gay
Obese
Cougars
Farmers
In a Religious Group
Convicts
Seeking Affairs4
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Photo by: Rudall30 (ShutterStock)
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Success Rate
Today 33% of couples have met online.
By 2040 this number will rise to 70%.3
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Photo by wallpaperlist.com
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Changing the Industry
Internet dating sites create a larger and more fluid “dating marketplace,” which in turn yields better and more compatible
matches.4
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Undermining Outcomes
“By suggesting that compatibility can be established from a
relatively small bank of trait-based information about a
person online dating sites may be supporting an ideology of
compatibility that decades of scientific research suggests is
false.”4
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Controlling for baseline measurable variable like age,
education and marriage history, matching algorithms are
only “negligibly better than matching people at random.”4
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Photo by: G Point Studio (ShutterStock)
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Threatening Traditional Marriages
Could online dating threaten traditional marriages?
Why settle down when a better match is just a click away?4
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More options
cause the bar for
relationships to
increase…
People always think
they could have
it better. 4
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Online daters are more inclined to quit relationships when the going gets tough as there
are many alternatives.4
Photo by Shutterstock
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Eroding Marriage Values Could online dating erode the values of
commitment and monogamy?4
Photo by CandyBox Images (BigStock Photo)
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There will be more breakups, because
people won’t feel imprisoned in relationships
that aren’t right.4
Photo by Kiomi (stock.xchng)
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Too Much Choice Increasing the variability of potential
matches increases the chance of rejecting
all potential mates... Too much choice
can cause burnout.4
Photo by Divya Avasthy (IB Times)
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Safety and Online Dating As dating becomes more like Internet shopping, some worry about product safety…
Should there be regulations?4 Photo by Dominica News Online
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Future of Dating
“We will reach a point when people don’t distinguish between meeting online and offline. We won’t refer to online dating; it will just be dating…
We aren't far away.”4 Photo by Shutterstock
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Online Dating... For better or worse? Photo by Onur Dongel (iStock)
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References 1. Internet dating: We just clicked. (1928, July 23). The Telegraph. Retrieved May
23, 2014, from http://www.telegraph.co.uk/women/sex/online-dating/9160622/Internet-dating-We-just-clicked.html
2. We Just Clicked. (n.d.). The Huffington Post UK. Retrieved May 23, 2014, from http://www.huffingtonpost.co.uk/2012/10/26/the-2bn-relationship-the-business-of-online-dating_n_2024458.html
3. Online Dating Statistics & Facts - Dating Sites Reviews. (n.d.). Dating Sites Reviews. Retrieved May 23, 2014, from http://www.datingsitesreviews.com/staticpages/index.php?page=Online-Dating-Industry-Facts-Statistics
4. Online dating and the search for true love -- or loves - Macleans.ca. (n.d.). Macleans.ca. Retrieved May 23, 2014, from http://www.macleans.ca/society/life/true-loves/