THE EFFECTS OF NEW MEDIA VS TRADITIONAL MEDIA

PRESENTED BY MPUNGA CHIPEPO- SIMUKWAI

MASUZYO NDHLOVU

ZNBC

BRIEF HISTORY OF ZNBC

The Zambia National Broadcasting Corporation (ZNBC) is the oldest, widest and largest Radio and Television Service provider established by an Act of Parliament in 1987, which was passed to transform the Zambia Broadcasting Services from being a Government Department under the

HISTORY CONTINUED……

Ministry of Information and Broadcasting Services into a statutory body called the Zambia National Broadcasting Corporation

The principal activity of the Corporation is to provide Information, Entertainment and Education to the people of Zambia.

ZNBC TRANSMISSION

ZNBC transmits across three Radio channels namely Radio 1, Radio 2, and Radio 4 and two Television channels namely ZNBC-TV and TV2. Radio 1 broadcasts in seven local languages namely Bemba, Lozi, Kaonde, Lunda, Luvale, Nyanja and Tonga.

NEW MEDIA

Only 11% of the Zambian population has internet access(World Bank,2010)

Immediacy (on-demand access to content)

Youthful appeal(Facebook and Twitter)

Interactivity

Virtual space(communities)

Elitist medium

Expensive for the majority of the people especially rural people

Traditional Media

ZNBC is 90% traditional media

Lacks immediacy

Low interaction levels

Cuts across all classes of people

Still remains the main source of information for rural population

ZNBC REACH

Listenership/Viewership Weekly Reach

Radio 1 6,148,567

Radio 2 5,862,587

Radio 4 4,218,203

ZNBC TV 1 6,005,577

TV 2 4,933,152

ZNBC SITUATION ZNBC is still heavily

operating as a traditional media outlet.

Still using Analogue transmission

The coming of new media not significantly impacted the Corporation

WAY FORWARD

ZNBC is preparing for the Digital Migration (SADC Deadline is December, 2013)

ZNBC has presence on Facebook and Twitter with a following of close to 40,000 people

Platform used for external communication and feedback channel

Digital Migration will provide a platform for greater use of new media

WAY FORWARD CONTINUED…….

ZNBC website is being upgraded(regular updates)

ZNBC runs hourly news bulletins on radio and 2 hourly on TV2

Plans are underway to start live streaming

THANK YOU