the effects of availing products through online shop on costumers.final

7/21/2019 The Effects of Availing Products Through Online Shop on Costumers.finaL

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The Effects of Availing Products through Online

Shop on Costumers*

By:

Abordo, Dina France T.

Genova, Angelica T.

IV-Mars

*A term aer s!bmitted to Mrs. Giselle de G!"man-Avila in artial

#!l#illment o# t$e re%!irements in &nglis$ IV, 'amarines (!r )ational ig$

(c$ool, 'ity o# )aga, (c$ool +ear /-0.

1



TABLE OF CONTENTS

i. Ac1no2ledgment.33.3.3333.3333..33.333333...3.34I. Introd!ction3.3..333.3.3.33333.333...33.....33./

A. General Introd!ction333333333333.3.33.33./B. 5b6ectives o# t$e (t!dy33333333.33333.3..33/

'. (coe and Delimitation3.33333333..33..333.3../

D. Met$odology33333...3333333333...3333../

II. Disc!ssion..33..3.333333333333.33333330A. 7$at online s$o really is33333.333333333..3.0

B. o2 to access t$e online s$o33333.3333333330

'. &##ects on availing rod!cts t$ro!g$ online s$o33333338III. 'oncl!sion333333333..3333333..33333.39

IV. Aendices333333.3333..333333333333A. (!rvey Form333333333333333333..333B. Fig!res333333333333333333333.33..

V. Bibliogra$y3333333333333333.33...3339

ACNO!LE"#$ENT

T$e researc$ers 2o!ld li1e to eress t$eir sincerest gratit!de and areciation to

t$e #ollo2ing:

To Mrs. Giselle De G!"man-Avila, #or #!rnis$ing t$em 2it$ in#ormation and

g!idance t$ro!g$o!t t$e entire st!dy.

2



For t$eir arents #or roviding t$em #inancial s!ort and !nderstanding.

To t$e #o!rt$ year st!dents, #or being t$e resondents in t$e s!rvey cond!cted 6!st

to ma1e t$is st!dy ossible.

Above all, t$e researc$ers 2o!ld li1e to t$an1 God Almig$ty #or t$e 2isdom and

1no2ledge. T$is st!dy 2o!ld not be ossible 2it$o!t is grace and g!idance.

%NT&O"'CT%ON

)o2adays, eole see1 2ays to ma1e t$eir li#e easier. T$ro!g$ eertise Internet

2as develoed 2$ic$ made t$ings ossible. 5nline s$o, a rod!ct o# innovation,

event!ally became t$e ans2er #or t$ose 2$o 2ants easy-to-access s$os. 7it$ 6!st a

3



clic1, cost!mer can b!y rod!cts directly. &veryt$ing is 2it$in it, yet it $as its negative

sides.

;nli1e t$e !s!al 2ay o# availing rod!cts, online s$oing certainly di##ers #rom

b!ying rod!cts in deartment stores, mar1ets, and s$oing malls. As a res!lt,

cost!mers can<t avoid to comlain a#ter being !nsatis#ied. T$ere#ore, t$e researc$ers

cond!cted t$is researc$ st!dy regarding t$e e##ects o# availing rod!cts t$ro!g$ online

s$os on c!stomers.

T$is st!dy aims to identi#y t$e ositive and negative e##ects o# online s$oing.

Moreover, t$e researc$ers 2o!ld li1e to veri#y t$at availing rod!cts t$ro!g$ online s$o

$ave more negative t$an ositive e##ects on cost!mers.

T$is st!dy is limited only on t$e e##ects o# !rc$asing rod!cts t$ro!g$ online

s$os. T$e resondents 2ere selected #o!rt$ year $ig$ sc$ool st!dents o# 'amarines (!r

)ational ig$ (c$ool.

T$e researc$ers reared %!estionnaires 2$ic$ consisted %!estions. T$e s!rvey

2as cond!cted to selected #o!rt$ year st!dents o# 'amarines (!r )ational ig$ (c$ool

2$om $ad eerienced online s$oing. T$e data collected 2ere recorded to ac$ieve t$e

goal o# t$e st!dy. T$e data 2ere t$en eval!ated and analy"ed.

"%SC'SS%ON

A. 7$at online s$o really is

4



In t$e early year o# =8=, a com!ter emloyee named Mic$ael Aldric$ invented

t$e rocess o# online transaction rocessing, 2$ic$ is t$e #o!ndation #or online s$oing.

T$e #ollo2ing year, Aldric$ la!nc$ed t$e >edi#on<s 5##ice revol!tion 2$ic$ allo2ed

cons!mers and agents to comm!nicate t$ro!g$ t$e aid o# t$e internet. T$is systems o#

innovations 2ere #irst installed by large cororations in ;?.

B. o2 to access t$e online s$o

5ne 2ay to access online s$os is by !sing com!ters t$at co!ld be #o!nd at

$ome. ome-based com!ters o##er t$e easiest 2ay to $ave an access and to b!y rod!cts

t$ro!g$ online.

Anot$er met$od to $ave access to online s$os is by going to t$e nearest internet

ca#es. Internet ca#@ is ca#e or room 2it$ com!ters 2$ere eole can ay to access t$e

Internet. T$!s, !sing t$e Internet a otential cost!mer can $ave access to online s$os

easily.

Mobile $ones and tablets are ortable gadgets !sed by most ersons today. ;sing

t$ese devices, accessing online s$os is m!c$ easier since it is a ersonal material t$at

eole al2ays bring 2it$ t$em.Internet connection is a re%!irement to $ave access to t$e Internet. T$ro!g$ t$is

li#e simle and innovative t$at o##ers t$e best 2ay to save time and money t$ro!g$

!rc$asing online 2it$in t$eir c$oice at $ome or in any2$ere. ;sing at least basic

1no2ledge abo!t internet, anyone can be a otential cost!mer on online s$os.7ebsite became t$e essence o# online b!siness to t$e retailers #or t$em to s$o2

t$eir services and rod!cts. (ome 2ebsites o# #amo!s online s$os 2ere eBay, Ama"on,

a"ada $iliines, Calora $iliiines, 5, and etc.

Many 2ebsites o##ers simle and #ast registration rocess. (ome stores allo2

cons!mers to sign ! #or a ermanent online acco!nt so t$at some or all o# t$is

5



in#ormation only needs to be entered once. T$e cons!mer o#ten receives an e-mail

con#irmation once t$e transaction is comlete.(election o# items is an easy rocess 6!st by loo1ing #or items and sorting t$em to

t$e c$oice o# cost!mers. 'ons!mers #ind a rod!ct o# interest by visiting t$e 2ebsite o#

t$e retailer directly or by searc$ing among alternative vendors !sing a s$oing searc$

engine.

Bo!g$t rod!cts t$ro!g$ online s$os are commonly delivered or s$ied. T$e

rod!ct is s$ied to a c!stomer-designated address. Anot$er met$od is by digital

distrib!tion 2$ere c!stomers can directly do2nload rod!cts s!c$ as so#t2are, m!sic,

movies, or images.

'. &##ects on Availing rod!cts on '!stomers

'$ec1ing o!t on t$e internet #or t$e best rates and revie2s, eole became

re#erably deendent on it er$as 2it$ online s$oing as a convenient 2ay t$at

bene#its t$em a lot. T$e bene#it it e$ibits esecially to t$e c!stomers 2as a good one to

start, beca!se online s$oing b!ilds a relations$i to2ards t$e c!stomers. 5nline

c!stomers m!st $ave access to t$e internet and a valid met$od o# ayment to comlete a

6

http://en.wikipedia.org/wiki/Shopping_search_engine






certain transaction, 2$erein t$ey 2ere ! to o# $aving ease o# its !sage. '!stomers #ind a

rod!ct o# t$eir interest by visiting t$e 2ebsite o# a retailer and t$is also increased t$eir

eos!re to tec$nology #or it $as a 2ide or enormo!s scoe t$at imlies n!mero!s s$os

and s!liers t$at can s!it eac$ individ!al 2it$ t$eir o2n taste.

i1e t$e !s!al 2ay o# s$oing t$ey virt!ally s$o 2it$ a s$oing cart imosed

to acc!m!late m!ltile items t$ey 2ant to. Also c!stomers 2ere attracted to online

s$oing beca!se o# 2$at $ad been mentioned earlier t$at it $as broader selections,

cometitive ricing and greater access o# descritive in#ormation to a 2orld2ide mar1et

2$ic$ is $ig$ly convenient to all c!stomers.

'!stomer<s needs and eectations vary accordingly to age, gender, eeriences

and c!lt!re resectively. 5t$ers t$in1 t$e ot$er2ise o# ot$ers and some eole li1e

somet$ing b!t not all 2ill agree. T$at<s 2$y t$e decision is still !on t$e c!stomers. In

terms o# #ra!d and sec!rity concerns c!stomers are at $ig$er ris1s comared to t$e !s!al

2ay o# s$oing or t$e #ace-to-#ace transactions. rivacy o# ersonal in#ormation is a

signi#icant iss!e #or c!stomers since t$ey 2ant to avoid sam and telemar1eting.Alt$o!g$ t$e bene#its o# online s$oing are considerable t$ere is still a room #or

t$is roblem t$at t$e c!stomer #aces. (ince t$e rimary 2ay or t$e met$od o# ayment is

by credit card #or eamle, and money trans#er and many ot$er #orms, t$e c!stomer m!st

be a2are o# t$e most c!rrent tec$nology and scams to rotect t$eir o2n identity and

#inances. T$is is 2it$in t$e case 2$en someone tries to mani!late t$e resonding

system.

Also t$e lac1 o# general #!ll cost disclos!re remains a concern #or eac$ o# t$e

c!stomer comlaining. T$is is beca!se t$e #ees are not directly s!b6ected !on t$e

rocess o# availing rod!cts. T$is incl!des also in t$e s$iing or t$e delivery o# t$e

7



!rc$ased rod!cts. Moreover t$e rod!ct itsel# may be one o# t$e distinct iss!es #or

t$ose comlainants being !nsatis#ied o# t$e %!ality o# t$e rod!ct.5nline s$oing is really convenient yet t$e ossibility t$at sometimes it $as

some con#lict bet2een t$e c!stomers is !navoidable d!e to di##erent asects.

CONCL'S%ON

T$e cond!cted s!rvey abo!t t$e e##ects o# availing rod!cts t$ro!g$ online s$os

on c!stomers 2as #o!nd to $ave more negative t$an ositive e##ects on cost!mers. Based

8



#rom t$e res!lts, resondents reali"ed t$at online s$oing is dangero!s since roviding

t$eir basic in#ormation to t$e retailer doesn<t ens!re t$eir sa#ety and rivacy.

(uestionsStrongl)

AgreeAgree Neutral "isagree

Strongl)

"isagree

. Do yo! #ind online

s$oing dangero!sE =

. Are yo! satis#ied 2it$

t$e %!ality o# t$e rod!ctE 9 0

4. 7as t$e delivery ors$iing too slo2E

/ =

/. Do yo! #ind itdangero!s roviding basic

in#ormations to t$e retailerE

0 4

0. Did t$e transaction

rocess too1 so longE / 9 4

. Do yo! tr!st t$esec!rity o# yo!r aymentE

9 / 4

8. 7as it convenientE 0 4

9. 7as it more

eensiveE4 / 0 4

=. 7ere t$e descritions

rovided by t$e site abo!tt$e rod!ct s!##icientE

8

. 7ere t$ere morenegative t$an ositive

e##ects on availing rod!cts

on c!stomersE

8

Alt$o!g$ large ercentage o# t$e resondents< ans2ers to some %!estions 2ere

ne!tral, still res!lts s$o2ed and $ig$lig$ted t$at most cost!mers 2ere very !nsatis#ied.

T$is indicated t$at slo2 delivery or s$iing o# rod!cts 2as an iss!e to some online

s$os.

A total o# /8 o# t$e resondents agreed t$at rod!cts on online s$os 2ere more

eensive t$an its mar1et rice. arge n!mber o# t$e resondents agreed t$at online

9

Tale +, Tab!lated Data on t$e &##ects o# Availing rod!cts t$ro!g$ 5nline ($o on



s$oing $as more negative t$an ositive e##ects based on t$eir o2n eeriences

regarding online s$oing.

T$e researc$ers t$ere#ore concl!de t$at availing rod!cts t$ro!g$ online

s$o $ave more negative t$an ositive e##ects on cost!mers.

APPEN"%CES

S'&-E. FO&$

The Effects of Availing Products through Online Shop on Costumers

)ame: HHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHHH (ignat!re: HHHHHHHHHHHHHH

10



+ear (ection: HHHHHHHHHHHHHHHHHH Age: HHHHHDate: HHHHHHHHH

"irections: >ead t$e %!estions care#!lly. '$oose yo!r ans2er #rom t$e c$oices belo2

and !t a c$ec1 on t$e sace rovided.

(uestions Strongl)

Agree

Agre

e

Neutra

l"isagree

Strongl)

"isagree

. Do yo! #ind online

s$oing dangero!sE

. 7ere yo! satis#ied

2it$ t$e %!ality o# t$e

rod!ctE

4. 7as t$e delivery or

s$iing too slo2E

/. Do yo! #ind it

dangero!s roviding

basic in#ormations to

t$e retailerE

0. Did t$e transaction

rocess too1 so longE

. Do yo! tr!st t$e

sec!rity o# yo!r

aymentE

8. 7as it convenientE

9. 7as it more

eensiveE=. 7o!ld yo! recommend

online s$oing to

ot$er ersonsE

. 7ere t$e descritions

rovided by t$e site

abo!t t$e rod!ct

s!##icientE

11



/01

201

"o )ou find online shopping dangerous3

(trongly Agree Agree )e!tral

Disagree (trongly Disagree

F%#'&ES

12

Fig,+, Analysis o# Dangero!sness o# 5nline ($oingFig,+, Analysis o# Dangero!sness o# 5nline ($oing



8G

451551

8G

!ere )ou s atisfie d 6ith the 7ualit) of the product3



T$e

#ig!re s$o2n indicated t$at / o# t$e resondents agreed t$at t$ey #o!nd online

s$oing dangero!s. T$e rest, o# t$e resondents, c$ose neit$er sides.

04 o# t$e resondents

agreed t$at t$ey 2ere satis#ied 2it$ t$eir !rc$ased rod!cts, 2$ile 44 o# t$e

resondents remained ne!tral. 8 o# t$em 2ere !nsatis#ied and anot$er 8 o# t$e

resondents strongly disagreed t$at t$ey 2ere satis#ied.

13

Fig,8, Analysis o# 'ost!mers< (atis#action

Fig,5, Analysis o# D!ration o# Delivery



14

Fi ,5, Anal sis o# (lo2 Deliver

Fig,/, Analysis o# 'ost!mers< rivacy



551

801

/01

8G

"o )ou find it dangerous providing *asic informations to the retailer3

(trongly Agree Agree )e!tral Disagree (trongly Disagree

891

201

.4G

!as the deliver) or shipping too slo63



7$en

as1ed 2$et$er t$ey agree t$at t$e delivery or s$iing 2as too slo2, 8 o# t$e

resondents agreed t$at t$ey eerienced slo2 delivery, remained ne!tral, and 4

o# t$em disagreed to t$e given %!estion.

15



A total o# 04 o# t$e resondents agreed t$at roviding basic in#ormation to t$e

retailer is $a"ardo!s. 7$ile / o# t$e resondents remained ne!tral and t$e rest 8

disagreed to t$e given e##ect.

16



17

Fig,2, Analysis o# (ec!rity o# ayment

Fig,4, Analysis o# D!ration o# Transaction



04 o#

t$e resondents remained ne!tral 2$en as1ed 2$et$er t$e transaction rocess did too1 so

long. 8 o# t$em agreed to t$e %!estions and t$e rest disagreed.

04 o# t$e resondents agreed t$at t$ey ens!red t$e sec!rity o# t$eir ayments.

8 o# t$em c$ose to be ne!tral. T$e least n!mber o# resondents disagreed to t$e given

%!estion.

18



19



91

/01551

801

!as it convenient3



20

Fig,:, Analysis o# &ensiveness o# rod!ct



801

891551

801

as more e;pens ve



A total

o# /8 o# t$e resondents agreed t$at online s$oing 2as convenient. o# t$em

disagreed t$at it 2as convenient. T$e rest 44 c$ose neit$er sides.

Total o# /8 o# t$e resondents agreed t$at rod!cts on online 2ere more

eensive t$an its mar1et rice. o# t$em disagreed and 44 c$ose neit$er sides.

21

Fig,9, Analysis o# (ec!rity o# ayment



/91

551

801

!ere the descriptions provided *) the site a*out the product sufficient3



/91

/01

+51

!ere there more negative than positive e ffects on availing products through online s hops3



/8 o#

22



t$e resondents agreed t$at t$e descritions rovided by t$e online s$os regarding t$e

rod!ct 2ere s!##icient. 7$ile 44 o# t$em c$ose neit$er bot$ sides and o# t$em

disagreed.

/8 o# t$e resondents agreed t$at online s$oing $as more negative t$an

ositive e##ects. 7$ile only 4 o# t$em disagreed. T$e rest / o# t$e samle, c$ose

neit$er sides.

23

Fig,+0, Analysis o# )egativity o# 5nline ($oing

Fig,<, Analysis o# (!##iciency o# Descritions

Fig,++, Accessibility o# 5nline ($o Fig,+8, Met$od o# ayment

Fig,+5, &amle o# 5nline ($oFig,+/, '$oices o# rod!cts on 5nline ($os



B%BL%O#&AP=.

J'!stomersK. 7i1iedia. Lan!ary 0, 0.

$tt:NNen.2i1iedia.orgN2i1iN5nlineHs$oingO'!stomersP.

JGet (atis#ied by ($oing 5nlineK. in1edIn. Lan!ary 0, 0.

$tts:NN222.lin1edin.comN-get-satis#ied-by-s$oing-onlineP.

Jistory o# 5nline ($oingK. Mic$ael Aldric$ Arc$ive. Lan!ary /, 0.

$tt:NN222.aldric$arc$ive.comNs$oingH$istory.$tmlP.

Jo2 to ($o 5nlineK. 7i1i$o2. Lan!ary /, 0. $tt:NN222.2i1i$o2.comN($o-

5nline-(a#elyP.

JInternetK. 7i1iedia. Lan!ary 0, 0.

$tt:NN222.b!sinessdictionary.comNde#initionNinternet.$tmlP.

24

http://en.wikipedia.org/wiki/Online_shopping#Customers

http://www.aldricharchive.com/shopping_history.html

http://www.wikihow.com/Shop-%09Online-Safely


http://www.businessdictionary.com/definition/internet.html

http://en.wikipedia.org/wiki/Online_shopping#Customers

http://www.aldricharchive.com/shopping_history.html



http://www.businessdictionary.com/definition/internet.html



“Internet café”. Wikipedia. January 25 2015.

!"ttp#$$en.%ikipedia.&r'$%iki$Internet(cafe).

JogisticsK. 7i1iedia. Lan!ary /, 0.

$tt:NNen.2i1iedia.orgN2i1iN5nlineHs$oingOogisticsP.

J5nline s$oingK. 7i1iedia. Lan!ary 0, 0.

$tt:NNen.2i1iedia.orgN2i1iN5nlineHs$oingP.

Jer1s o# 5nline ($oingK. AVA "ine. Aril 4, /.Lan!ary 0, 0.

$tt:NNava.$Nava"ineNer1s-o#-online-s$oingNOst$as$.1BbL)?.d!# P.

Jrod!ct deliveryK. 7i1iedia. Lan!ary /, 0.

$tt:NNen.2i1iedia.orgN2i1iN5nlineHs$oingOrod!ctHdeliveryP.

JT$e &vol!tion 5# 5nline ($oing Q <s to t$e =<sK. st2ebdesigner. Lan!ary /,

0. $tt:NN222.st2ebdesigner.comNonline-s$oing-evol!tionP.

25

http://en.wikipedia.org/wiki/Online_shopping#Logistics

http://en.wikipedia.org/wiki/Online_shopping

http://en.wikipedia.org/wiki/Online_shopping#Product_delivery

http://www.1stwebdesigner.com/online-shopping-evolution/

http://en.wikipedia.org/wiki/Online_shopping#Logistics

http://en.wikipedia.org/wiki/Online_shopping

http://en.wikipedia.org/wiki/Online_shopping#Product_delivery

http://www.1stwebdesigner.com/online-shopping-evolution/

the effects of availing products through online shop on costumers.final

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