the effectiveness of out-of-home advertising - webs · increasing and more americans are exposed to...

The Effectiveness of Out-of-Home Advertising theBITE vs. Traditional Advertising © 2011 Indoor Direct, Inc. All Rights Reserved. Sources: 2010 gfK MRI Doublebase Study; Hall Outdoor, Outdoor Recall: An Examination of Outdoor Advertising Recall Effectiveness (2003); Nielsen 2009 Audience Survey; Universal McCann, 2010 Total Media Spending; TVB, Nielsen Media Research Survey 2008, % Hours/Week; Arbitron 2010 Digital Place-Based Video Study; Outdoor Media Centre Survey 2011 Don’t waste your client’s money on media that doesn’t measure up. It’s evident digital place-based media has matured. The number of locations is increasing and more Americans are exposed to out- of-home advertising on a daily basis. In fact, more American teens and adults have seen a digital video display (70%) in the past month than have watched an online video (43%) or have a Facebook page (41%). theBITE viewers have higher unaided ad recall, are more receptive to advertising shown on theBITE, and take more action. Consumers are bombarded with advertising, traditional and digital, from every angle causing their receptivity, thus effectiveness, to diminish. Advertising on indoorDIRECT’s “theBITE” allows your brand to break through the noise and reach active consumers. Advertisments air in a DVR- free environment and leave a lasting impression with viewers as they continue throughout the day, of which 35% will visit a retail outlet on a pathway to purchase. 78% of diners visited restaurant 5+ in past 30 days 19% will visit a retail outlet the next 7 days 13% of shoppers stick to a pre-determined shopping list HIGHER RECALL MORE RECEPTIVE DIGITAL PLACE-BASED MEDIA REPRESENTS SUCH A SMALL AMOUNT OF THE MEDIA SPEND BUT IS MORE EFFECTIVE THAN OTHER FORMS OF MEDIA. QSR Outdoor Magazine TV Movie Theater 53% 32% 21% 15% 51% Think it’s a smart way to advertise 64% More receptive to ads at QSR than at home 33% More receptive to ads in QSR than at movie theater 40% Time Spent per Week Ad Spend 51.3% 10.7% 23.5% 4.4% 27% 7% 37% 15% 14% 10.1% Out of Home Print TV Radio Internet

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Page 1: The Effectiveness of Out-of-Home Advertising - Webs · increasing and more Americans are exposed to out-of-home advertising on a daily basis. In fact, more American teens and adults

The Effectiveness of Out-of-Home AdvertisingtheBITE vs. Traditional Advertising

Sources: 2010 gfK MRI Doublebase Study; Hall Outdoor, Outdoor Recall: An Examination of Outdoor Advertising Recall Effectiveness (2003); Nielsen 2009 Audience Survey; Universal McCann,

2010 Total Media Spending; TVB, Nielsen Media Research Survey 2008, % Hours/Week; Arbitron 2010 Digital Place-Based Video Study; Outdoor Media Centre Survey 2011

Don’t waste your client’s money on media that

doesn’t measure up. It’s evident digital place-based

media has matured. The number of locations is

increasing and more Americans are exposed to out-

of-home advertising on a daily basis. In fact, more

American teens and adults have seen a digital video

display (70%) in the past month than have watched an

online video (43%) or have a Facebook page (41%).

theBITE viewers have higher unaided ad recall, are

more receptive to advertising shown on theBITE,

and take more action. Consumers are bombarded

with advertising, traditional and digital, from every