The effective, technology driven partnership delivering proven

sales results.

Agenda

Your challengeAbout usWhat we have delivered – some case studiesWhat we will deliver for youCommercial requirementsNext steps

Your challenge

IntroductionYour challenge

Economic….Difficult European economic conditions, rates pressure, budgets squeezed, limited or inconsistent conversion

Tour operators….Directional selling by major T/O brands, creation of competitive hotel product, limited or inconsistent conversion – your distribution partners are becoming competitors

Bed banks & OTA’s….Commoditising your product and brand

Flash sales….Only offer irregular and inconsistent access to market

Consumers want….Trusted, secure and financially protected holiday packages

Your marketing budgets….Are finite and allow for only limited activity in each source market

About Us

About UsA unique combination of skills and resources

Proven Technology

Inventory Management

Experienced Sales & Marketing Team

Your Hotel

Booking and Fulfillment

Your Hotel Brand and reputation Great rooms, restaurants, pools, spa, leisure facilities…… Service excellence and a great customer experience Substantial investment

Effective Sales & Marketing Design, develop & launch a bespoke, feature rich website Invest in marketing activity to optimise website exposure and relevance Ensure that SEO and PPC are managed effectively with cost effective ROI Responsive, quick to react, experienced, agile, knowledgeable Travel industry professionals

About UsA unique combination of skills and resources

Finalist – Travelweekly Most

Innovative Agency

Finalist – Travelweekly

Homeworker of the Year

Fully ABTA and ATOL bonded

Agents success is dependent on

client satisfaction – no

directional selling

Personal service, extended

hours

Experienced and knowledgeable

staff

Direct contracts with selected

properties worldwide

24/7 emergency client support

Beneficial payment terms

In resort representatives

(selected resorts)

Transfer arrangements

worldwide (Transfers4Travel)

Cloud based suite of travel

technology products

Proven scalable platform – in

excess of 1,000 000

transactions per month

Delivers proven competitive

advantage

Integrates with 3rd party

systems

Flexible, efficient, advanced

Your Hotel

About UsA unique combination of skills and resources

About UsTotal revenues generated for our hotel partners

2009 2010 2011 2012

Total Sales £3,000,000

£5m

£10m

£15m

£20m

Total Sales £8,000,000

Total Sales £12,000,000

Total Sales £24,000,000

£25m

What we have delivered

What we have deliveredPurpose built resort

Sani Case Study

Booking totals

2012Total Room Nights Booked 22334

2011 Total Room Nights Booked 17653

2010Total Room Nights Booked 16238

2009 Total Room Nights Booked 7753

What we have deliveredFamily hotel chain

Cordial Case Study

Booking totals

2012 Total Room Nights Booked 21567

2011Total Room Nights Booked 15096

2010 Total Room Nights Booked 7691

What we have deliveredImmediate response, agile marketing

Current Campaign Case Study

Agreed Action Implementation Result

Agreed actionEstablish and develop a ‘brand proposition website’ initially for the UK and Irish markets, but positioned to expand subsequently into France, Germany, Scandinavia and Russia.

ImplementationTo develop an effective web proposition with an appropriate luxury feel, in-keeping with the hotel’s own ‘look and feel’. Use proven and reliable fulfillment processes to provide immediate sales delivery focused on ‘least-sold stock’.

ResultPress interest, trade engagement following from consumer demand. Real time - instant and long term benefits and developed brand awareness within the first year. Delivering volume sales independently from traditional trade routes whilst increasing demand from those traditional routes as a result of enhanced brand awareness in the target marketplace.

Business issueDifficult European economic conditions, rates pressure from traditional routes to market, consumer budgets squeezed, inability to directly address chosen markets cost effectively.

What we have deliveredThe power of social media

Active Social Media Management delivers high levels of client interaction – including in resort

“We are very pleased having the chance to cooperate with ‘Your Hotel Integration’, a very dynamic and innovative Tour Operator” Sotiris Manolitsas, General Manager, Pilot Beach Resort

What we have deliveredWhat our partners say

“‘Your Hotel Integration’ has been a strategic partner for our hotel group during the past four years.  Our relationship is built on mutual trust and interest and we plan to continue our partnership in the years to follow.”Manos Vatzolas, Sales & Marketing Manager, Domes of Elounda Resort

“In ‘Your Hotel Integration’ we have found a young, professional, reliable, dynamic and proactive team which has helped us to market our product through new channels in the important UK & Ireland markets.  We are really glad we met these guys.” Nicolás Villalobos, General Manager, Cordial Canarias Hotels & Resorts

“Sani Resort has worked with Your Hotel Integration for over 5 years now and they have been providing us with technology and mainly commercial, marketing and fulfillment services. We started a conservative cooperation at first and then saw it grow by 900% and becoming what it is today: 35% of our UK Market production.

The UK, being the biggest market in a resort that already enjoys 96% occupancy and high rates is a big responsibility and they are handling this very responsibly and efficiently. Their team and therefore services are consisted of knowledgeable and dynamic individuals that have always been capable of handling all challenges that our dynamic market poses.

We are quite a demanding partner as well and our long experience in the tourism industry would have it no other way”. Antonis Avdelas, Director of Sales & Marketing, Sani Resort

What we will deliver for you

Proven marketing team

Invest in marketing activity to optimise website exposure and relevance

Ensure that SEO and PPC are managed effectively with cost effective ROI

Responsive, quick to react, experienced, knowledgeable

Travel industry professionals

Targeted selling

Activity focused on aggressively marketing and selling targeted dates to support high season sales

Selling in advance – active early promotion giving you great visibility of booking patterns (Sani Hotels – 3000+ bed-nights already booked for 2013)

Building your brand

Marketing focused exclusively on developing and reinforcing your brand and reputation in the UK market

Launch and improve a high quality, feature rich, bookable website

Consistent multi channel marketing across all channels – web, social media, email, mass media promotions

Customer service and fulfillment

Train all sales staff comprehensively

Deliver best in breed customer service

Recruit in resort representatives (selected regions)

Fully bonded and protected to provide client reassurance

7 days a week – open extended hours

What we will deliver for youOur focus

Your Hotel Integration creates an individually designed, bespoke and feature rich website consistent with

your brand and look and feel

Unique content is written by our in house experts supported by your supplied images/videos

Integrated on-line booking capability – flights+hotels+transfers

Customer reviews – real reviews from real clients

Active Social Media management (facebook, twitter) – offers promotion, news items, weather highlights

Integrated on-line booking supplemented by extensive UK sales team – dedicated freephone number,

extended hours, fully product trained

PPC and SEO campaigns managed, monitored and continuously improved by Your Hotel Integration Marketing

Team

Inclusion in media promotional campaigns (travelzoo, dealchecker) regularly reaching up to 10 million UK

holidaymakers per week.

Targeted PR activity supporting your brand

Mobile website offering – in development

Customer mailings – regular mailings to c.50k Your Hotel Integration existing holiday customers

Establish direct relationships between your senior managers and Your Hotel Integration Marketing team –

working together

Germany, Scandinavia and France distribution targeted for 2013

What we will deliver for youA comprehensive and proven programme to grow your sales

What you must do for usYour commitment to Your Hotel Integration

Contract with Your Hotel Integration at your “best” tour operator rates. We don’t ask for better rates than

your other partners but need to ensure our holiday prices are competitive.

Mandate a minimum agreed “mark up” across all partners and police agreements fully and effectively

Access to occasional and/or exclusive offers. Your Hotel Integration works with you to generate targeted

sales at key periods and preferential deals from time to time are both very effective and support our extensive

marketing activities – example offers include early booking offers/spa treatments included/room upgrades/ board

upgrades.

Minimum 3 year marketing agreement – all source markets

Allocate a senior manager (with decision making authority) as the key contact with Your Hotel Integration –

our experience is that regular communication and developing a strong mutual relationship pays dividends

Support sales team product training. The better our sales teams know the property and the product, the

easier it is to convert sales. Product training can be carried out by UK representation, face to face sessions with

hotel teams, conference call or resort visit.

Supply assets for the website design and development – images, videos, 360 degree tours, logo references,

any brand guidelines, colour references etc.

Commercial requirements

Commercial requirements

Marketing funds (To be agreed)We will agree a turnover based marketing contribution from you based on hitting pre-defined salesthresholds. Marketing funds are only due when sales targets are hit and are in addition to marketingactivity funded solely by Your Hotel Integration.

Website creationDomain name acquisition, website design and development, content creation, website hosting and infrastructure set-up.

Marketing agreementA non exclusive 5 year contract with a 3 year term across all source markets. Approval of domain name purchase using your brand e.g. saniholidays.com.

Contract and rate agreementRate agreement (best tour operator rates), health and safety documentation and trading contract.

Next steps

Agree and complete commercial requirements

Sign letter of engagement…

…make it happen

The effective, technology driven partnership delivering

proven sales results.

The effective, technology driven partnership

delivering proven sales results.