the economist intelligence unit (eiu) banking survey findings [infographic] : lyris
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EIU conducted a survey, sponsored by Lyris , to assess trends in digital marketing and identify what influences consumer purchase and how they prefer to engage across industries Learn more about the survey: http://lyris.com/us-en/resources/eiu-studyTRANSCRIPT
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[Infographic] Mind the Digital Marketing Gap: The Economist Intelligence Unit Banking Survey FindingsBy Lyris Marketing Team
In an era of heightened expectations for transparency and relevancy – intensi� ed by exploding media choices – consumers are increasingly assuming control of their relationships with their � nancial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves by delivering exceptional customer interactions that optimize relationships and rebuild trust. Customer retention has never been more important, or more di� cult to manage.
The third of our industry reports from The Economist Intelligence Unit (EIU) takes a look at whether banking industry marketers are aligning their initiatives with what’s really in� uencing consumer purchasing decisions. This infographic highlights some of the key � ndings and opportunities. Learn more about the survey here.
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