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THE ECONOMIC PROMOTION

AGENCY FOR THE CÔTE D’AZUR

ATTRACTING INVESTMENT IN THE CÔTE D’AZUR: ANNUAL REVIEW 2015

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CHRISTIAN ESTROSIMember of the National Assembly, Mayor andPresident of the Nice Côte d’Azur MetropolisPresident of the Provence-Alpes-Côte d’Azur RegionCo-president of Team Côte d’Azur

ÉRIC CIOTTIMember of the National Assembly and President of the Alpes-Maritimes

DepartmentCo-president Team Côte

d’Azur

BERNARD KLEYNHOFFPresident of the Nice Côte d’Azur Chamber of Com-merce and IndustryRegional Councilor for the Provence-Alpes-Côte d’Azur RegionVice-president of Team Côte d’Azur

“The Côte d’Azur region is undergoing the most significant economic transformation in its history. By bringing together our university, laboratories, and research centers, along with our network and connectivity, we have created the ideal condi-tions for a knowledge community. Each day the Côte d’Azur is becoming more attractive to entrepreneurs and international companies. Team Côte d’Azur is playing a major part in this trans-formation. Every time our agency convinces a foreign company to establish a location in the Côte d’Azur region, it is a victory for all of the Côte d’Azur residents.”

“In 2015, the cooperation among politicians and business leaders has created new momentum for Team Côte d’Azur. I am honored to be a co-president, and I want to recognize the valuable contribution made by Jean Pierre Mascarelli for making Team Côte d’Azur an invaluable tool in the economic promotion of our territory. This year the Department will ensure the presence of key success factors so that innovative start-ups and large international groups are able to flourish in the Alpes-Maritimes region. By placing businesses at the core of its development plan, I am confident that the region will be able to achieve sustainable growth and employment.”

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BETTING ON CHANGE IN THE CÔTE D’AZUR

NEW MOMENTUM FOR TEAM CÔTE D’AZUR

A SUCCESSFUL PLACEBRANDING INITIATIVE“Creating a region that attracts investment requires the ef-forts and cooperation of many people. Partnership, shared vision, and involvement are essential ingredients in successful place branding. To achieve successful place branding, we will also need to have a good understanding of the characteris-tics of our region, as well as the selection criteria utilized by our prospects. This is essential in order to compete, develop our local supply, and strengthen and defend the region’s at-tractiveness. The CCI NCA remains mobilized for economic development, in order to attract more business, retain our industries, talents, and jobs, to promote our region’s com-petencies internationally, and support major development projects.”

FOUNDERS SPEAK ONTEAM CÔTE D’AZUR

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EDITORIALJacques LESIEUR

CEO Team Côte d’Azur WHAT WILL BE THE MOST SIGNIFICANT PROJECTS FOR TEAM CÔTE D’AZUR IN 2016 ?

In 2016, our first priority is the integration of Team Côte d’Azur within the new regional dynamic created through electing Christian Estrosi as the head of the Provence-Alpes-Côte d’Azur region.Team Côte d’Azur will be actively involved in the con-struction of the first digital smart region in France, includ-ing the creation of regional projects within our sectors of excellence. Also, we will participate in strengthening syn-ergies between the competitive poles present in PACA.We will contribute to the success of the Regional Fund for Businesses (FIER), which constitutes a key element in the balance between exogenous and endogenous devel-opment in the Côte d’Azur. We are also going to focus on enhancing the talent pool in the Côte d’Azur in order to meet the needs of companies. We have already start-ed working on this by creating an on-line recruitment platform between Sophia Antipolis and the Operation of National Interest Éco-Vallée Plaine de Var (eDRH).

WHAT ARE THE NEXT STEPS FOR TEAM CÔTE D’AZUR ?

In 2015 we focused on our real estate intelligence, most notably through strengthening the Club de l’Immobili-er d’Entreprises 06; however, our priority in 2016, aside from placing Team Côte d’Azur in the regional dynamic, will be to enhance our business performance, especially in the Île de France region along with our target terri-tories. We will also be examining opportunities in Eu-ro-Mediterranean cooperation.

WHAT IS YOUR ASSESSMENT OF 2015 ?Overall, the team’s 2015 results are positive. Team Côte d’Azur has met the objectives it set, bringing 33 new enter-prises to the region and creating 504 new jobs within a three year period. Also this year, the Club de l’Immobilier d’Entre-prises 06 (the Côte d’Azur commercial real estate club) was launched with an objective to gather members of the real es-tate sector (both public and private) to discuss issues of sup-ply and demand. The objective also involves producing a mar-ket leading tool that will provide information relevant to real estate users and investors. This willingness to work together with all of the players involved in the economic development of the region has become a part of Team Côte d’Azur’s DNA, demonstrated by its new governance structure consisting of Christian Estrosi (Member of the National Assembly, Mayor and President the Nice Côte d’Azur Metropolis, and Pres-ident of the Provence-Alpes-Côte d’Azur Region) and Eric Ciotti (Member of the National Assembly and President of the Alpes-Maritimes Department) as co-presidents. I would like to thank them for their continued support. Perhaps the most illustrative example of cooperation is found in acheiving the “French Tech Côte d’Azur” accredi-tation, which is the result of a collective effort involving local businesses, institutional players, and public figures. Team Côte d’Azur was able to coordinate the joint application to es-tablish French Tech Côte d’Azur, and thus demonstrated that it serves all of the members of the Côte d’Azur economic development community.This cooperation dynamic has lead to other joint community projects, such as “Initiatives of Excellence,” a project launched by the government as part of the investment projects of Avenir, which aim to make the University of Côte d’Azur a place of superior multi-disciplinary teaching and world-class research.In 2015 Team Côte d’Azur strengthened its efforts towards progressively making the economic appeal of the Côte d’Azur region even greater than its appeal to tourists, an effort which must be accomplished at the regional level.

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2015 REVIEWANALYSIS OF GREEN FIELD INVESTMENTS

In 2015, Team Côte d’Azur was able to bring 33 new companies to the region, creating 504 new jobs over three years. These are excellent results during a difficult

period, and highlight a continued rise in investment in the Côte d’Azur since 2009.

GREEN FIELDINVESTMENTS

13 COUNTRIESNEW JOBSIN 3 YEARS

33

504

The sectoral distribution of the enterprises that have established on the Côte d’Azur evidences the attractiveness of its digital ecosystem. The information technology

sector represents more than two-thirds of investments in 2015. Several international groups have chosen the Côte d’Azur to develop their innovations in the domains of digital cinema (Dolby), digital simulation (Ansys), and electronics (TDK). Several high-tech projects come from service sectors, such as environmental technology and health. This is especially the case in education, with the establishment of two new schools (MediaSchool and Data Science Tech Institute). Other examples include projects in energy management within the automotive industry (FlexFuel), and computer systems for eHealth (Trilogis).

The talent pool within our region is a major component of its attractiveness. More than a quarter of the investments in 2015 were in the field of research and development. More-over, the number of sales offices and business services is rising, as is the establishment of decision-making centers.

In2015 we saw continued growth of European green field investments, especially from Italian companies (five green field investments), as well as a dozen French companies from Paris. Togeth-

er, these results highlight the excellent work of both Team Côte d’Azur and the Maison de la Métropole Nice Côte d’Azur. The increase in green field investments also evidenc-es the success of Team Côte d’Azur’s targeting strategy. The increase in Japanese green field investments and BRICS proj-ects provides further evidence of this growth trend. Team Côte d’Azur continues to provide support to foreign compa-nies that are still in the transition process. For example, we are working with large accounts such as Samsung and Nvidia to help them find the necessary talent to succeed in their tran-sition. The support activities provided by Team Côte d’Azur also include researching potential locations, assisting with the transition of teams, and project engineering. Green field in-vestments occurred throughout the Côte d’Azur as follows: 11 in the Nice Côte d’Azur Metropolis, 13 in Sophia Antipolis, 4 in Cannes, 4 in Grasse, and one in the Menton area.

The most notable enterprises to establish business operations in the Côte d’Azur region include Belgian Titan, which has built a data center, or the German group Bosch, which is opening an R&D center in Sophia Antipolis specializing in connected vehicles. Our success in attracting these companies is indicative of the appeal of the Nice Côte d’Azur Metropolis, which is now home to the Dominican Green Planet Architects, the Italian railway Thello, and the Japanese brand Uniqlo.

FROM

5

30 %

62

%

SECTORAL DISTRIBUTION OF GREEN FIELD INVEST-MENTS

GREEN FIELD INVESTMENTS TYPOLOGY

SOURCE OF CONVERTED PROJECTS

NEW JOBS CREATED

800 40

20082008 20092009 20102010 20112011 20122012 20132013 20142014 20152015

600 30

400 20

200 10

0 0

SITE RESEARCH

INCENTIVES

MOBILITY

ECOSYSTEM MOBILIZATION

INFORMATION TECHNOLOGY

ECO-TECHNOLOGIES

HEALTH AND LIFE SCIENCES

SERVICES

BUSINESS ACTIVITIES

TEAM CÔTE D’AZUR’S NETWORK

BUSINESS FRANCE

WEB

FRANCE

EUROPE

NORTH AMERICA

BRICS

ASIA

OTHER

FRANCE

EUROPE

NORTH AMERICA

BRICS

ASIA

OTHER

46 %33 %12 %9 %

GREEN FIELD INVESTMENTS IN THE PAST 8 YEARS

SUPPORT REQUESTS TYPOLOGY

34 %

30 %

9 %

18 %

3%6%

61 %

12 %20%

12%

14%

54%

21 %

6 %

32 %

6 %

6 %

26 %

27 %DECISION CENTER

PRODUCTION FACILITY

SCHOOL

OFFICE

R&D CENTER

RETAIL

DECISION CENTER

PRODUCTION FACILITY

SCHOOL

R&D CENTER

OFFICE

RETAIL

621 632525

434450

625544 504

GREEN FIELD INVESTMENTS BY GEOGRAPHIC ORIGIN

SECTORAL DISTRIBUTION OF NEW JOBS

27 2830 30 31 29 31 33

NEW JOBS BY GEOGRAPHIC ORIGIN

3 %

GREEN FIELD INVESTMENTS TYPOLOGY BY NUMBER OF JOBS

16 %

29 %

37 %

6 %

6 %

6 %

25 %

41 %

14 %

3 %

6 %

11 %

4%4%

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INFORMATION TECHNOLOGY

ECO-TECHNOLOGIES

LIFE SCIENCES

SERVICES

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NEW ADDITIONS THIS YEAR

FRANÇOIS BALAVOINEBusiness Unit ManagerEUROFINS

CÉCILE CRASSOUS PresidentH-PreC

“Team Côte d’Azur has helped us to network through themed meetings. These meetings were well organized and facilitated making contacts with professionals. The objective of our labora-tory in Grasse is to develop strong partnerships with regional health agencies, industries, and communities in order to assist them in develop-ing controls for regulatory compliance.”

COMPANY CORPORATE NAME

ANSYS

ABEEWAY R&D Center

R&D Center

Office

Office

R&D Center

Office

School

R&D Center

R&D Center

Decision Center + Production Facility

Decision Center

Office

R&D Center +Decision Center

Office

Office

Decision Center

DELTA-TI IMPIANTI

BEKSTA MANAGEMENT

BOSCH ELECTRONICS

COOLTRA MOTOS

DOLBY

ONE WORLD CORPORATION P LTD

EUROFINS

DATA SCIENCETECH INSTITUTE

FLORAA RENTALS

GENFOTECH

Software and Information science services INDIA

Software and Information science services

USA

Electronic components FRANCE

Storage and Transportation FRANCE

Electronic components GERMANY

Trade and Distribution SPAIN

Energy, Recycling and Other related services ITALY

Home furnishingsRUSSIA

Software and Information science services USA

Perfumes, Cosmetics and Nutrition ENGLAND

Energy, Recycling, and Other related services FRANCE

Consulting, Engineering, and Enterprise operation services FRANCE

Perfumes, Cosmetics and Nutrition INDIA

Medication, Biotechnologies and Services FRANCE

Software and Information science services FRANCE

Software and Information science services INDIA

BUSINESS BY AIR

DYNAGROW

FLEXFUEL

FORWARD PARTNERS

COUNTRYTYPE FUNCTION

“Choosing the Côte d’Azur, particularly Nice, came about naturally thanks to its proximity to an international airport, its dynamic economy, and an existing potential to form partnerships with top research universities and laboratories. This choice has been re-enforced through being able to take advantage of the personalized support provided by Team Côte d’Azur, together with the assistance of other key members of the Côte d’Azur economic community.”

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FRÉDÉRIC DOSIERE Director BOSCH Visiontec

“We began the process to establish BOSCH Visiontec (a new entity of the group ROBERT BOSCH France) in Sophia An-tipolis in May 2015. We wanted to develop new generation components for support systems and conduct these develop-ment activities in a “soft landing” environment. We began this portion of the process in June 2015. Without the help of Team Côte d’Azur, establishing in Sophia Antipolis would not have been possible in such a short period of time. The support and daily presence of Team Côte d’Azur has allowed for a smooth process in gathering institutional partners.”

COMPANY

FRANCE

JAPAN

ITALY

JAPAN

BELGIUM

CHINA

FRANCE

FRANCE

DOMINICANREPUBLIC

CANADA

FRANCE

ITALY

ITALY

CHINA

FRANCE

MONACO

ITALY

COUNTRY

“Our relationship with Team Côte d’Azur has enabled us to broaden our network of partnerships with international companies possessing high-level core competencies in applied mathematics and information science in the region.”

SÉBASTIEN CORNIGLION CEOEducation & ResearchData ScienceTech InstituteCampus Nice Sophia Antipolis

CORPORATE NAME

GRIDBEE COMMUNICATIONS

GREEN PLANET ARCHITECTS Decision Center

R&D Center +Decision Center

Production

Decision Center

School

Office

R&D Center

R&D Center

Decision Center

Decision Center

Decision Center

Decision Center+ Production Facility

R&D Center

Decision Center + Office

Office

Decision Center

Retail

SIERRA WIRELESS

IPENERGY

MEDIASCHOOL

MANAGEMENT MOBILITY CONSULTING

NETEXCOM

PAOLO BANDINI ARCHITETTO

TALESUN SOLAR

TCL COMMUNICATION TECHNOLOGY

TECHNO VENTIL France

TITAN

UNIQLO

Facilities electronics, Informa-tion science

Consulting, Engineering, and Enterprise operation services

Consulting, Engineering, and Enterprise operation services

Aerospace, Naval, and Iron materials

Other service activities

Consulting, Engineering, and Enterprise operation services

Electronic components

Software and Information science services

Software and Information science services

Medical devices, Diagnostic equipment, e-Health

Electronic components

Storage and Transportation

BTP, Construction materials

Energy, Recycling and Other related services

Facilities electronics, Information science

Software and Information science services

Trade and Distribution

HPC

TRILOGIS

TDK

THELLO

TYPE FUNCTION

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TEAM CÔTE D’AZUR IN ACTION

INTERNATIONAL ACTIVITIES

FRANCE ACTIVITIES

LEAD GENERATION SITES• United States: Washington DC, New York, Boston, North Carolina, California - Silicon Valley and San Diego (multi-sector prospecting)• Utah (multi-sector prospecting)• London M2M (trade show and IT prospecting)• Singapore (IT prospecting)• China (IT prospecting)• Saint Petersburg (multi-sector prospecting)• Italy (Cleantech prospecting)• Luxembourg (multi-sector prospecting)• Brazil (multi-sector prospecting)• Ireland (IT web prospecting)

TRADE SHOWS & CONFERENCESSIMI (Paris)LE BOURGET (Paris)SCC (Paris)SMARTGRID (Paris)MIPIM (Cannes)INNOVATIVE CITY (Nice)ITER BUSINESS FORUM (Marseille)DIGITAL IN-PULSE innovation contest (Paris)

INTERNATIONAL TRADE SHOWSCLEANTECH FORUM EUROPE (Florence)SMART CITY (Italy)SALON AMERICANA (Vancouver)HOSPITALAR (Sao Paulo)MOBILE WORLD CONGRESS (Barcelona)ECOBUILD (London)CES ASIA SHANGAI (China)CES LAS VEGAS (United States)ECOBUILD (London)EUROPE UTILITY WEEK (Vienna)WEB SUMMIT (Dublin)

• Emirates mission with the international Chamber of Commerce and Industry• China mission with Business France• Cleantech North Carolina mission with the Nice Côte d’Azur Metropolis• Russia mission with the Nice Côte d’Azur Metropolis• Utah mission with the Nice Côte d’Azur Metropolis

Throughout the year, Team Côte d’Azur carries out targeted international missions with key economic players

Our work involves supporting large enterprises that have made the choice to establish a location in the Côte d’Azur region. To provide them with customized support, we must anticipate their needs and strategy, whether it be expansion, contraction, or leaving the area.If a company decides to leave the area, its former employees become available to work in enterprises that are new to the region, and Team Côte d’Azur provides support by connecting these new enterpris-es with the available talent.When Texas Instruments decided to contract its business operations, Team Côte d’Azur stepped in, and in close collaboration with the board of Texas Instruments in Villeneuve Loubet, was able to find new employment for 80% of the remaining Texas Instruments staff. This collaboration with Texas In-struments has enabled us to attract world-leading companies to our region and strengthen the growth of the businesses already present in the Côte d’Azur.

SUPPORTING LARGE ACCOUNTS

JOINT MISSIONS

A visit from the United States Ambassador to France

Sweden mission

©M

ichae

l Fol

mer

/ABC

PRES

S.se

Huawei Digital IN-PULSE

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TEAM CÔTE D’AZUR IN ACTION

REAL ESTATE SECTORINITIATIVESA willingness to work together is at the

heart of Team Côte d’Azur’s actions. One of our objectives is to participate in the construction of a new marketing campaign for the Côte d’Azur, in order to find a balance between the historical appeal to tourists and promoting the attractiveness of the economy (which is becoming more and more significant). We regularly participate in the Place Branding Club of the National Market-ing Association, advising members of the economic community on place branding and visual identity.Team Côte d’Azur is a member of the Chaire Attractivité et Nouveau Market-ing Territorial, founded by Joël Gayet. This organization is dedicated to pro-motion and innovation within the ar-eas of business development and place branding.

PLACE BRANDING

Matinales at la Maison de la Métropole

CNER Congress

Various missions have been carried out in conjunction with the Métropole Nice Côte d’Azur, the EPA Plaine du Var and the Communauté d’Agglomération Sophia Antipolis to promote an awareness of major real estate projects within the region among members of the re-al-estate community.

REGIONAL INITIATIVES : - Participation from Team Côte d’Azur with the Métropole Nice Côte d’Azur and the EPA Plaine du Var in the RICS day in June 2015 (a professional English orga-nization whose mission is to regulate and promote the real estate profession and maintain a standard of excel-lence and professionalism among its members).- Conduct presentations and site visits in the Métropole Nice Côte d’Azur Sophia Antipolis with national marketers and investors.

REAL ESTATE TRADE SHOWS :Team Côte d’Azur has strengthened its ties with busi-ness real estate professionals through active involvement in the two major business real estate events, MPIM and SIMI.

GENERATING LEADS IN PARIS : - The Maison de la Métropole in Paris is the ideal meet-ing place to present the major real estate projects of the Nice Côte d’Azur Metropolis to the Association of Real Estate Companies.- Presentations on real estate programs organized with corporate services (large accounts) among the largest national marketers.- B2B business meetings held regularly.

A FEW WORDS ON THE CÔTE D’AZUR CLUB DE I’MMOBILIER 06 :Created by Team Côte d’Azur, its purpose is to gather all the members from within the business real estate chain (managers, promoters, marketers, investors).Its main objectives are to analyze the Côte d’Azur busi-ness real estate market, to foster the matching of sup-ply and demand, and to promote the Côte d’Azur real estate offerings to both French and foreign real estate companies.

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Team Côte d’Azur was highly engaged in preparing and submitting the appli-cation to obtain the French Tech Côte d’Azur accreditation, which was ob-tained in June 2015. The French Tech Côte d’Azur operations are carried out through six committees: Local Promotion, International Promotion, Facilitation, Acceleration, Communi-cation, and Finance. Team Côte d’Azur takes part in the International Promo-tion committee and directs the Com-munication committee.Currently, the goal is to qualify 50 startups for an acceleration program each year for the next three years, and create 10 new “tech champions” with an international presence over the next 10 years.

FRENCH TECHCÔTE D’AZUR Team Côte d’Azur par-

ticipates in the Interna-tional promotion com-mittee and directs the Communication commit-tee in order to assure the visibility of French Tech Côte d’Azur and the Côte d’Azur region.

FRENCH TECH CÔTE D’AZUR KEY DATES• APRIL 14, 2014 : INITIATION MEETING • SEPTEMBER 13, 2014 : APPLICATION SUBMISSION• OCTOBER 3, 2014 : VISIT FROM THE MINISTERIAL DELEGATION & PIC’TIC• DECEMBER 19, 2014 : APPLICATION SUBMISSION FINALIZED• MARCH 13, 2015 : KICK OFF OF FRENCH TECH CÔTE D’AZUR ENTREPRENEURS• JUNE 24, 2015 : ACCREDITATION

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Sprint Startup Project : The development of an accel-eration program in partnership with the Village Crédit Agricole PACA, the Silicon Valley Alchimiste acceler-ator and the Tel Aviv Founders Institute accelerator. MediaSchool Partnership : Development projects on French Tech Côte d’Azur and the image of the Côte d’Azur region, together with MediaSchool students.Participation in the Strategic Policy Forum on Digital Entrepreneurship : Advises the European commis-sion on public politics and strategies to encourage digital entrepreneurship at the local, regional, na-tional, and European levels. Talent Project : A partner-ship with the University of Nice Sophia Antipolis and its startup incubator. Creation of a communication campaign around the theme of attracting talent. Partnership with the TM Forum : Promotion of 1er Smart City hackathon and discussion on promoting the event for 2016. Partnership with the European Innovation Academy : Presentation on the Côte d’Azur to 600 international students and 100 mentors from around the world. An-thea Antibes Partnership : Active participation in Club 35. TED’X Partnership : Promotion and support for the event and the French Tech Côte d’Azur startups.

COMMUNICATION ACTIVITIES

To exist in the same playing field as our competitors it is es-sential to differentiate ourselves. Our visual identity has been improved by the design agency NVI in order to portray a clearer image of the Côte d’Azur and avoid common clichés. Utilizing the latest communication techniques, we chose strong colors and graphic elements for the new identity.

NICE ROOMThe center of Team Côte d’Azur’s resources has been officially named the “Nice Room.” This name reflects its purpose as the information center for Team Côte d’Azur’s presentations, videos, and images and the intent to make the “Nice Room” a place to meet with key members of the region as well as to share information on the Côte d’Azur.

TEAM CÔTE D’AZUR IN THE NEWSMore than 77 news articles and video interviews…

This year, as in previous years, Team Côte d’Azur has communicated regularly with local, regional, nation-al, and international economic news organizations. This has involved ongoing communication with edi-torial staff, holding press conferences, writing press releases, and preparing press kits outlining specific actions such as new greenfield investments and the ongoing economic news for our region (Meridien Mag, l’Usine Nouvelle, La Tribune, Tribuca, Le Point, Les Echos, Webtimédias, France Soir, Azur Tv, Métronews, Nice-Matin, L’Avenir Côte d’Azur, France 3, TM FO-RUM, Nice Premium, Le Journal des Entreprises, Le Var information, Zone-bourse.com, Alliancy le Mag, Israel’s i24 News).

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