Aditya Birla Group – Corporate Office, Mumbai, India

Sharing a successful future

With more than 120,000 employees in over 40 countries, and an annual revenue

of USD 40 billion in 2015, the Aditya Birla Group is India’s third-largest private sector

conglomerate. The group’s activities range from agribusiness and mining to financial

services and windpower. In an effort to ensure tight collaboration across company

lines and levels, the management decided to deploy a fleet of ClickShare wireless

presentation products at its headquarters in Mumbai.

The solution:

• 15 ClickShare CSM-1 sets

• ClickShare CS-100 unit

Why Barco?

• Product quality and features

• Brand reputation

• Strong presence in India

www.barco.com/broadcasting

The ease by which Barco employees could just plug

in and share content on the screen immediately convinced me that this

was the system we had been looking for

Vinay Morje, GM, Group IT,

Aditya Birla Group

”

www.barco.com/broadcasting

M30481-R00-0117-AN

www.barco.com/broadcastingwww.barco.com/corporateav

“All the treasures in the world are

worthless if you have nobody to share

them with,” said Ghansyam Das Birla,

the legendary Indian businessman who

founded the Aditya Birla Group 159 years

ago. His wise words ring true to this day,

when information is as good as gold and

the ability to share it efficiently is crucial

for business success.

Take the meeting rooms at the group’s

headquarters in Mumbai, for example,

where company strategies and actions

are discussed on every level based on

external and internal data. Or, how about

the training rooms at Gyanodaya, where

knowledge and expertise is passed on

to ensure continuous improvement?

Undertaking these activities under the

best possible circumstances is not so

much a luxury, but a necessity to moving

forward.

Crossed wires

For a forward-thinking company like the Aditya Birla Group, it didn’t take long to come to this realization. “In the past, we used cables to share content on the meeting room screens,” said Vinay Morje, Head of IT at Aditya Birla’s Corporate Center. “This caused a lot of hassle, and incompatibility issues often resulted in technology-induced stress. We knew that we would eventually have to look for a better solution in order to improve collaboration at our site.”

Plug into sharing

When the time came to refurbish the company board room, Morje saw his chance to root for an improved, wireless presentation system that could also be used in other meeting and training rooms. “I was first introduced to ClickShare at the Barco Noida office,” he explained. “The ease by which Barco employees could just plug in and share content on the screen immediately convinced me that this was the system we had been looking for.”

Everyone on board

Morje soon contacted technology integrator Godrej to handle the installation of the new ClickShare unit in the board room. Cosmos, another Barco-partner in India, took care of the installation in several training rooms. “When people first entered the new board room, they were amazed to find that all the cables were gone,” he explained. “Luckily, they got used to it pretty quickly. Now, ClickShare is used for all of the board meetings.”

My colleagues got used to the system pretty quickly.

Now, ClickShare is used for all of the board meetings

Vinay Morje, GM, Group IT,

Aditya Birla Group

”