the dunsright tm quality process: the power behind quality information

The DUNSRightTM Quality Process:The Power Behind Quality Information

DUNSRight, the power behind quality information 2

D&B's Intense Commitment to our Customers Reflects in our Aspiration...

To be – something we are always striving to achieve

The most trusted – a level of trust that is unrivaled and is built on our 160-year heritage

Source – the one and only place a customer can and should go for business information

Business insight – what we provide; not just data, not just information

So our customers can – we always want to enable our customers; you come first and our success depends on your success

Decide with confidence – to make critical business decisions with the utmost confidence with D&B; what our Brand stands behind.

To be the most trusted source of business insight so our customers can decide with

confidence


Everyday You Make Decisions That Greatly Impact and Can Even Make or Break Your Business

In Risk Management Understanding and managing total risk exposure within your existing customer portfolio Identifying and aggressively collecting on high-risk accounts Benefiting from frequent assessment of the risk of all your customers Using your credit resources more efficiently to save money

In Sales & Marketing Uncovering who and how big your most important customers are Exploiting untapped opportunities within these customers Acquiring new high-growth customers that look like your best existing customers Re-allocating your sales force resources based on revealed growth

In Supply Management Understanding when and how to reduce suppliers to increase your negotiating leverage

and find significant savings Uncovering risks and dependencies on suppliers to reduce exposure to supplier failure


The Success of These Business Decisions Depends Largely on the Quality of the Information Behind Them

Quality of Information?

Assess risk more frequently

Identify high-risk accounts

Reduce exposure to suppliers

Manage total risk exposure

Acquire new high-growth customers

Exploit untapped opportunities with existing customers

Increase negotiating power with suppliers

Align sales resources

Decisions


Quality Is Determined By How Accurate, Complete, Timely and Consistent the Information Is

Quality of Information =

Accuracy

Completeness

Timeliness

+

Cross-Border Consistency

Assess risk more frequently

Identify high-risk accounts

Reduce exposure to suppliers

Manage total risk exposure

Acquire new high-growth customers

Exploit untapped opportunities with existing customers

Increase negotiating power with suppliers

Align sales resources

Decisions


Quality Information

Because There Are Thousands of Sources of Data, It Is Challenging to Ensure That Your Decisions are Based on Quality Information …

Decisions

????Thousands of Sources

of Data


… Particularly, When Business Changes So Frequently

In the next 60 minutes … 251 businesses will have a suit, lien or judgment filed against them 183 business telephone numbers will change or be disconnected 43 business addresses will change 36 directorship (CEO, CFO, etc.) changes will occur 33 new businesses will open their doors 8 companies will change their names 7 businesses will file for bankruptcy

So in a year… 21% of CEO’s will change 20% of all addresses change 18% of telephone numbers will change 17% of business names will change


We Have Over 160 Years of Experience in Collecting from Multiple Sources and Enhancing Data Into the Quality Information that Drives Profitable Decisions

Quality Information

Decisions

Thousands of Sources

of Data


This Process of Collecting and Enhancing Data is Called DUNSRightTM and Consists of Quality Assurance Plus Five Quality Drivers

GlobalData

Collection1

EntityMatching

2

D-U-N-SNumber®

3

CorporateLinkage

4

PredictiveIndicators

5

D&B Global

Database

Quality Information

Quality Assurance


The Foundation of DUNSRight is Quality Assurance – Our Continuous 2000 Automated Checks To Ensure the Data is Meeting Our High Quality Standards

GlobalData

Collection1

EntityMatching

2

D-U-N-SNumber

3

CorporateLinkage

4


5

Quality Assurance

D&B Global

Database

Quality Information


DUNSRight’s Five Quality Drivers Work Sequentially to Enhance the Data and Make it Actionable

GlobalData

Collection1

EntityMatching

2

D-U-N-SNumber

3

CorporateLinkage

4


5

D&B Global

Database

Quality Information

Quality Assurance


During the First Driver - Global Data Collection - We Bring Together Data from a Variety of Sources Worldwide …

GlobalData

Collection1

EntityMatching

2

D-U-N-SNumber

3

CorporateLinkage

4


5

Quality Assurance

D&B Global

Database

Quality Information


… Then we Integrate the Data into the D&B Database Through our Patented Entity Matching, Resulting in a Single, More Accurate Picture of Each Business Entity

GlobalData

Collection1

EntityMatching

2

D-U-N-SNumber

3

CorporateLinkage

4


5

Quality Assurance

D&B Global

Database

Quality Information


Next We Apply the D-U-N-S® Number As a Unique Means of Identifying and Tracking the Business Globally Through Any Changes It Goes Through

GlobalData

Collection1

EntityMatching

2

D-U-N-SNumber

3

CorporateLinkage

4


5

Quality Assurance

D&B Global

Database

Quality Information


The D-U-N-S® Number also enables Corporate Linkage to Build Corporate Families to provide a View of Total Corporate Risk and Opportunity

GlobalData

Collection1

EntityMatching

2

D-U-N-SNumber

3

CorporateLinkage

4


5

Quality Assurance

D&B Global

Database

Quality Information


Finally, Predictive Indicators Use Statistical Analysis to Indicate the Likelihood of a Business to Perform in a Specific Way in the Future

GlobalData

Collection1

EntityMatching

2

D-U-N-SNumber

3

CorporateLinkage

4


5

Quality Assurance

D&B Global

Database

Quality Information


As a Result, You Not Only Have Access to the World’s Largest Global Business Database ...

D&B Global Database

• Over 105 million businesses

• Over 200 countries

Over 1.5 Million Daily Updates

D&B D-U-N-S® Number


... You Also Have Confidence in the Quality of the Information Enabling Your Decisions

GlobalData

Collection1

EntityMatching

2

D-U-N-SNumber

3

CorporateLinkage

4


5

Quality Assurance

D&B Global

DatabaseQuality

Information


D&B Quality

Information

D&B Quality Information is at the Foundation of Our Risk Management, Sales & Marketing, Supply Management and E-Business Solutions ...

D&B Global

Database

1

52 3 4

Quality Assurance

Quality Drivers

Decisions

DUNSRight


Leverage the Full D&B Database• 100 million businesses• Direct investigations, news and media• Payment and financial information• Public records and government registries • Web sources and directories

Direct Contact with Companies• Phone • Web

Third-Party Sources • Business partner network (PRONet & CCR) • Select state and local government agency files• Independent certification agencies• Directories, list providers • Partnerships and alliances, member organizations,

chambers, etc.

350+ sources - including federal, state and local agencies - provide the breadth to the world’s most complete supplier diversity database

D&B Supplier Diversity Database

17 Million Small Businesses

4.3 Million Socio-Economic Classifications

D&B D-U-N-S® Number

Dat

a C

onte

nt


17 million small businesses and 4.3 million socio-economic classifications contribute to the depth of our supplier diversity database

May 2006

Classification File Counts

Small Businesses 17,190,792

Women-Owned Businesses 3,144,782

Minority-Owned Businesses: 843,752Hispanic 227,044Asian149,845African American/Black 158,767Native American 29,819Indian Sub-Continent 29,700Minority/Type Not Specified 247,711

Veteran (Includes Vietnam and Service Disabled) 241,123

Small Disadvantaged Businesses 17,016

HUBZones 12,778

8(a) 14,192

Historically Black Colleges/Minority Institutions 875

Labor Surplus Areas 7,388,963

Dat

a C

onte

nt


There are several tools to keep your D&B listing as robust as possible

D&B eUpdate is a simple tool you can use to ensure our database contains only the most up-to-date information on your business. eUpdate provides: Free online access to the most current Business Information Report

on your business The ability to review and update your company profile online - free of charge - 24

hours a day Over 80 elements are available for update

Extensive validation & verification system Over 800 validations, including Fraud Alert Software Phone verifications as needed

D&B validates all business once a year Use phone call from D&B to verify or change key identification information


eUpdate is available through dnb.com. Click on “Manage Your Company Profile” to sign up


So You Can Be D&B Sure About Your Critical Business Decisions

Don’t Just Be Sure. Be D&B Sure.TM

the dunsright tm quality process: the power behind quality information

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